Business Consulting - CW1 Report for LSST and FSB

This report discusses the challenges faced by London School of Science & Technology (LSST) and Fairfield School of Business (FSB) and the areas of importance to the clients. The top three issues faced by both clients are also discussed in detail.

BUSINESS CONSULTING

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Detail pertaining to the client and the problem it has been suffering..........................................3
Areas of importance to the client.................................................................................................3
Top three issue face by client......................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................8

INTRODUCTION
Business Consulting is firm that provide several advices to the client pertaining to the
manner in which the problem can be resolved and it can achieve the desired goals in set time
frame. They mainly work to resolve all the major issue face by company while operating its
business in external environment. This report is based on case study of two organisations
namely- London School of Science & Technology (LSST) and Fairfield School of Business
(FSB). It has covered key details pertaining to client, the problem faces by it, areas of
improvement that client might need and top three major issue face by the client.
MAIN BODY
Detail pertaining to the client and the problem it has been suffering
The first client of our consultancy is “London School of Science & Technology (LSST)”
college that have four campuses in academic sector. Currently the organisation is planning to
introduce a new course for which it will be requiring more qualified employees or staff that are
ready to work for growth and expansion of firm (Nissen and et.al., 2019). Hence, in short it is
facing issue in response to identifying the way of recruiting qualified staff that have completed
knowledge pertaining to the course.
Second client to whom consultancy services will be delivered is “Fairfield School of
Business (FSB)” that is facing challenge of increase level of competition in academic sector and
the way it can be eliminated for better outcome. Such as LSST is coming in one of the biggest
colleges in UK and there are many other new entrances in UK so it acts as threat to smooth
operation of business in external environment (Perales Vallejos and et.al., 2019 ). Hence, it is
facing issue pertaining to college’s current segments and introducing addition in the course
portfolio of college for reducing competition.
Areas of importance to the client
The problem that is face by both the client named as Fairfield School of Business (FSB)
and London School of Science & Technology can be breakdown and important areas can be
presented. Such as:
1. Its competitors: With increase in demand of student to get education from well reputable
university or organisation, number of companies has started entering into the industry to

have huge market share and more profitability. They have planned to entered the
educational sector will be launching of new course that could be offered to student for
enhancing their existing key knowledge and capabilities. In context of the LTTS, the
competition is medium, as there are number of new entrances coming into the market on
regular basis that acts as tough competition for the organisation (Burgos and et.al., 2021).
In addition to this, LTTS because of more experience, strong brand image in market have
opportunity to easily compete with other organisation, by improving the hiring strategies
to have qualified employees. While, it can be stated that for FSB, LTTS is one of the
biggest rivalry that is providing range of services to student so that they can have better
education. Along with it, for FSB is small firm and there is huge competition present in
market, thereby it has to find out alternative method that could be used to attract more
student for earning high profit margin. Hence, it is becoming difficult for the FSB
organisation to effectively deal with its existing competitors to grow and survive in
market as they have more resource, brand image and capabilities to attract and retained
customers.
2. Target market: This is factor that describe about the group of individual that is planned
by company to target in order to delivered its services and earn desired revenue. Both the
company have targeted their market on the basis of their respective objective that has
helped it in inducing more number of student to be part of organisation as compared to
other alternative. Likewise, the case study has helped in learning that the target audience
of LTTS is wide as comparison with FSB. Company is planning to target student that are
coming at college to take notes given by lecturers and attained program for improving
their existing knowledge and skills (Benazic, 2021). Furthermore, LTTS is private huge
organisation so its main motivate to attract range of student to earn high profit margin
and sales revenue. Fairfield School of Business (FSB) is focusing on vocational learning
programs, so it is planning to target student that want to get opportunities to learn and get
better employment in future circumstances. In another words, it has decided to target
student that are able to regularly take classes and want to create a bright future ahead.
Therefore, FSB will target market is all the student that are not getting opportunity of
learning.

3. Influencing factor from external environment: It can be stated that there are range of
issue face by company while operating its business in external environment, as it is ever
changing in nature. Such as, policies of government, demand of customers, technology
and many other factor keeps on changing therefore, it is necessary for company to adapt
itself as per external situation to grow and success ahead. LSST operates its business in
four different markets named as Wembley, Elephant & Castle, Luton (London) and Aston
(Birmingham) that have different culture, trends which may impact on smooth operation
of business. Likewise, currently the firm has decided to expand its course portfolio with
an motivate to attract and handle diversified student to earn maximum number of
profitability and market share (Simbolon, 2019). Company have also focused on
recruiting highly qualified, talented employees that have capabilities to effectively handle
diversified students as they expand their course portfolio. On the contrary, it can be
stated that the Fairfield School of Business have small market share so it has make use of
digital channel to connect with range of customer’s in effective way. This has provided
opportunity to the organisation to reach maximum number of student in minimum cost
and time frame. Effective tactics and techniques has helped company in easily retaining
maximum number of customers within the organisation for more time frame. Hence, it
can be summarised that digital technology trend in external environment has acts as
opportunity for the firm to induce large number of customers.
Top three issue face by client
From the above analysis, it can be interpreted that there are range of issue which has been
faced by both the university while working in educational industry. The top three issue face by
both the organisation can be explained in detailed as follows:
LONDON SCHOOL OF SCIENCE AND TECHNOLOGY (LSST)
1. The company is facing challenges in recruiting or hiring qualified employees that are
ready to work for launching new course that could contribute in attracting more number
of student to come and have better educational facilities. Lack of knowledge pertaining to
appointment of appropriate qualified employees has lead challenge for the organisation to
have desired candidate within the organisation (Liu and et.al., 2020).

2. Furthermore, the study has contributed in learning that it is facing challenge pertaining to
promoting credible employees that is well recognised and trustable that are highly
influenced to work for benefits of the organisation. HR manager is not able to recruit
right individual at right place that have capabilities to effectively complete the task in
manner the organisation wants.
3. It is not able to identified the effective way in which employees can be recruited within
the firm so that all the operation related to launching of new course can be accomplished
to make student happy and satisfied (Kohne, 2019). Likewise, it is not able to decide
whether to make use of social media channel, implement referral program or any other
method to contact with highly qualified staff.
FAIRFIELD SCHOOL OF BUSINESS (FSB)
While, there are three common challenge that has been face by Fairfield school of business
such as:
1. It is not able to effectively conduct environmental analysis in order to do college’s
current segments. Such as, it is finding challenge in understanding about what is
happening in external environment and the way it could be impact on organisation. This
has lead challenge for company to effectively segmented group of individual for its
overall growth (Mast, 2020).
2. Secondly, increasing competition in educational sector is major challenge for the
organisation as company such as LSST have huge market share and experience as
compared to it. Hence, it is facing in threat of smooth operation of business.
3. Furthermore, it can be stated that FSB is facing issue pertaining to introduction of new
course portfolio for the college that could be used to expand its business operation and
achieve the set objectives.
CONCLUSION
From the above report it can be concluded that the consultancy company contribute in
finding or advising proper solution that could be used by firm to stay ahead in competition for

many years. The study has helped in understanding that LSST and FSB both are facing major
challenge as increase competition level in external environment. At last it can be summarised
that both LSST and FSB can resolve their issue through conducting market analysis, introducing
new course through having qualified employees.

REFERENCES
Books and journals
Benazic, D., 2021. THE ROLE OF SERVICE QUALITY IN SELECTING BUSINESS
CONSULTING PROVIDERS. Economic and Social Development: Book of
Proceedings, pp.24-32.
Burgos, J.M.C and et.al., 2021. Business Consulting–Molitalia SA (Doctoral dissertation,
Pontificia Universidad Catolica del Peru-CENTRUM Catolica (Peru)).
Kohne, A., 2019. Target Market. In Business Development (pp. 75-84). Springer Vieweg,
Wiesbaden.
Liu, C.H., Chang, A.Y.P., Horng, J.S., Chou, S.F. and Huang, Y.C., 2020. Co-competition,
learning, and business strategy for new service development. The Service Industries
Journal, 40(7-8). pp.585-609.
Mast, E., 2020. Race to the bottom? Local tax break competition and business
location. American Economic Journal: Applied Economics, 12(1). pp.288-317.
Nissen, V and et.al., 2019. On the current state of digital transformation in the German market
for business consulting. In Advances in Consulting Research (pp. 317-339). Springer,
Cham.
Perales Vallejos and et.al., 2019. Business consulting-Hialpesa reducir el reproceso de teñido de
tela en la unidad de tintorería.
Simbolon, A., 2019. Prevention of monopolistic practices and unfair Business Competition
through business Competition Supervision. Journal of Legal, Ethical and Regulatory
Issues, 22(1). pp.1-7.