This report discusses the role of business consulting in helping Rosa's Thai Café overcome challenges in the food industry. It highlights the problems faced by the organization, such as competition, customer demands, and external environment factors. The report also explores research methods to minimize and solve these problems, including competitor analysis, market segmentation, and understanding the external environment. The top three issues faced by Rosa's Thai Café are identified as a small menu, high cost for market entry, and high competition in the market.