Business Consulting for Desklib: FSB and LSST Case Studies

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Added on  2023/06/18

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This presentation by Desklib discusses the marketing and HR issues faced by FSB and LSST, two educational institutions in the UK. It also highlights the skills and expertise required to solve these problems. The presentation covers topics such as competitor analysis, segmentation, targeting, and positioning.

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Group Members
The group members and business consulting team comprises
of number of individuals having expertise in various activities and
filed to ensure proper solution and guidance for the problems and
needs of the client. The main group members of business consulting
firms are listed and discussed as below:
Director- They are the individuals which are having the
ultimate decision making power and responsibility and treated as the
top most level decisions are need to get approved.
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Introduction
The concept of business consultancy related and
associated with the professionals who tend to
provide expert advice and professional
discussions in the particular areas of business
such as management, accountancy, law, human
resources, Marketing and other financial control.
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Project A: FSB
It is a famous community based collage that is situated and having its
campus in the heart of Croydon and Birmingham. It is one of the
newest private and independent education institution of London that is
offering a multicultural place to learn and gain knowledge. The crucial
services that are tend to be offered by the FSB including the growing
demand of business orientated skills also emphasis on providing
vocational education for those who are having an entrepreneurial flair.

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Issue in FSB
FSB is currently working and operating in a dynamic business
environment thus, many issues reeled with the effective marketing
and HR practises is being faced by the FSB which are discussed and
provided as below:
Marketing related issues
Complex need of the target audience- The target market of FSB is
tend to have a diverse and complex nature of the preference and
needs that makes it difficult for FSB to meet their expectation
level.
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Continue…..
HR related problems
Ineffective workforce planning- At present the FSB is
facing the issue of having ineffective workforce
planning that creates an issue in setting balance between
the supply and demand of the emolyess and also creates
issues in meeting the teachers requirements that hampers
and negatively affect the quality of learning.
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Competitor Analysis
To ensure effective analysis of competitors for FSB, use of the Porter’s 5 force
analysis has been made a discussion and analysis of which has been provided
as below:
Intensity of competitive rivalry- A high level of threat is being faced by the
FSB from the competitors as a larger number of rivals and competitors are
present within the education industry of UK such as LSST, Teesside
University, Leeds Trinity University, University of Cumbria, University of
Bolton, Buckinghamshire New University, Coventry University, York St John
University and University College Birmingham.

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Segmentation
It comprises of process of dividing the market
into small chunks and segment to ensure
effectively meeting of the needs and demands
of the customers. Implication of the
geographic and demographic segmentation is
being made by the FSB.
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Target Audience
It comprises of the selection of the most profitable and productive
chunk of market that ensures higher profit and efficiency level for
the organisation. The target market of FSB university comprises of
the undergraduate or graduate students, prospective or current
students, parents, alumni, visitors, media, teachers, examination
developers.
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Positioning
It comprises of the concept of developing and associating a positive
mental position in the target market for the brand and product and
services offered. To create a unique positioning in the mind of the
target audience of the customers, FSB is making use of aggressive
marketing strategy that comprises website and use of social media
channels.

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Skills, expertise and experience of the team
The key skill, expertise and experience that is required in the team to
meet the needs and expectation level of FSB are provided as below:
Effective technical skill- Expertise in technical skill is being required
to manage and solve the issue of ineffective management of website
and other digital and social media channels.
Proper marketing analysis- Effective research skill and experience
are also being needed and required to meet the dynamic needs and
expectation of the customers of FAB for which regular market analysis
and research has been required.
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Project B: LSST
The project 2 of the current presentation is based on LSST that
which is a renowned and privately managed college of that having
near around 4000 students studying in various courses of IT,
business and management, health and social care, etc. Further, the
vision of the LSST college comprises of providing and supporting of
the education who are belonging to diverse background and cultural.
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Issues and problems in LSST
Marketing Problem
Identifying Target audience- It a complex process to identify a suitable target
market as LSST is operating in a diverse environment thus, many issue sand
challenges are faced such as language and cultural barriers during identifying the
suitable target market.
Selection of communication and advertising channel- Having diverse target
market has also created difficulty in selecting appropriate communication and
advertising channel by the LSST.

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Competitor Analysis
Implication of the Porters 5 force analysis has been made to
have effective competitor’s analysis of LSST.
Threat of rivalry- A high level of threat from rivals is being
faced by LSST as many larger colleges and universities are
present in the education industry of UK.
Threat of new entrants- Threat of new entrants has average
as coming up in education industry is costly and required
high resources thus, obstacles and higher risk is there for
new entrants.
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Segmentation
Implication and use of
the demographic
segmentation is being
made by the LSST.
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Targeting
The target audience of LSST comprises of
young students who wants to get qualified
knowledge and skills in various academic
courses on Business and Management, Health
and Social Care and IT and Computing.

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Positioning
Use of social media and online channels are made
by LSST to have effective positing in the mind of
target customers together with implication and use
of aggressive marketing. Aggressive marketing is
an offensive strategy which uses provocative
tactics to generate a response from your audience.
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Skills, Expertise of the team
Effective marketing skills- Having effective Marketing skills are
important and required to informs about the taste and preference of the
customers about the products or services
Communication skill- Effective communication skill mitigates and
reduce the barrier of language and culture and ensures use of suitable
channel for setting better interaction and communication with the
customers.
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Conclusion
On the basis of current study, a conclusion has bene made that
various HR and marketing issues are faced by the firm such as lack
of motivation and ineffective communication. Further, it has been
also summarised that many skill, expertise and experience is
required to provide solution to marketing and HR issues which
consists of technical and communication skill.

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References
Telford (1815–1834). In History of Construction Cultures (pp. 463-470). CRC Press.
Dahl, J. and Werr, A., 2021. Sharing Errors Where Everyone Is Perfect—Culture,
Emotional Dynamics, and Error Sharing in Two Consulting Firms. Academy of
Management Discoveries, (ja).
Klushin, A.V., 2021. Application of Business Games in Training of Employees of
Regional Executive Bodies and Local Self-Government Bodies. Administrative
Consulting.
Longa, E.J.C. and et. al., 2021. Business Consulting-J&W Cía. SA (Doctoral
dissertation, Pontificia Universidad Catolica del Peru-CENTRUM Catolica (Peru)).
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Thankyou !!!!!
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