Branding and Marketing for Regent College London

This presentation focuses on the branding and marketing strategies for Regent College London, specifically for their program called Thinking into Character (TIC). It addresses the challenges faced by the college, such as lack of planning, brand awareness, changes in the external environment, and shortage of staff members. The presentation also includes a PEST analysis to understand the external factors affecting the education industry. It discusses the target audience, competitor analysis, and the value offered by the consultancy group.

Business Consulting

Regent College London is an institute welcoming all the students belonging to
different ages across the globe aiming to provide the most simulating and
supporting learning environment to the students and share as well as green
support from each other as a collective community. Regent college London re-
launching itself on its 20th anniversary and also comprises of region tutorial
college in the group. The reason tutorial college comprises of 3 institutes that
are regent nursery, regent learning center and regent independent college
Regent tutorial college is being formed as a revised Organization in the year
2020, after twenty years of the establishment of The regent group.
Introduction

The presentation is developed for the client that is Regent Group or
the Regent College London to present a sales pitch in front of them for
conducting the best marketing and promotional campaign in regards to the
program is being introduced that is Thinking into Character which is
abbreviated as TIC.
The major problem which can be faced by the client in regards to
the program is increasing competition as existing competitors have already
executed the program before, attracting the target audience effectively and
establishing themselves in the market potentially.
Aim and objective of the
presentation

Branding strategy and
public relations campaign

There are certain problems that are associated with the TIC programe that is
hindering the efficiency of the whole idea as well as creating problems in
recruitment of participants for the program. Some of the problems are as
follows:
 Lack of planning
 Lack of brand awareness
 Changes taking place in external environment
 Lack of staff members or professionals
Identified problems concerning
awareness about TIC and recruitment

Lack of planning is the first major problem that is causing huge hurdles in
effective implementation of the plan and execution of different strategies
identified. The planning that is made by the client is not efficient enough to
spread the word in public as well as to promote the program efficiently. There
are no clear stages related to the positioning of the program and the brand in
the market which is causing a huge issue.
Continue…

Lack of brand awareness is another problem Regent college London is facing
as the Thinking into Character is strong and very crucial program but the
competitors of regent college have already built the program bill for and the
organization lacks awareness in the market about there program. Hence it
requires re-launching and development again with a potential strategy and
plan.
Continue…

Changes taking place in external environment, is a huge problem as well
because the education industry is being regularly changing and evolving
creating dynamic environment and unknown as well as an certain conditions
of working. The revolution which is being taken place in the environment is
affecting the developed the plans for the longer period as execution is
difficult.
Continue…

Lack of staff members or professionals is another significant issue as the
education industry is changing and evolving the skill sets of staff members
requires development as well. The professional within the industry are
lacking as very few individuals have enough competency according to the
changing requirements and developing needs of students within the industry.
Continue…

One critical problem is of changing external environment and to evaluate it
thoroughly PEST analysis is conducted in order to understand and gain more
knowledge about the external environment of the education industry.
 Political
 Economic
 Social
 Technological
Continue…

Political factor is the first external element in which government intervention
within the industry is focused. education industry is dynamic and requires
attention of government as the future generation and development is on stake.
Hence politically Government have sever interventions in the industry by
implementing new and changing policies regularly by looking at the welfare
and betterment aspect of students as well as future of the country.
Continue…

Economic factors is the second external environmental element which needs
to be focused on. Economic factor is in favor of the thinking into character
program as it offers a whole new point and development opportunity to
students belonging to different age groups with huge and enhanced power to
look into themselves and create new ambitions and aspirations. This program
is economically favorable because of the increasing skills and development
of students which will encourage them to outperform themselves and bring
better development towards the economy of the country as skilled
professionals.
Continue…

Social factor refers to the market trends and needs of individuals for the
targeted audiences. Social factors in favor of the thinking into character
program as well as the facilities that are being provided by The regent group.
The aims and objectives of the Regent tutorial college and The regent
College London significantly addresses the needs of students in today's
scenario. The college provide them huge opportunity to develop and increase
their skill sets as well as developing new aspirations to fulfill their ambitions
and find out new perspectives behind their potentials and abilities.
Continue…

The targeted audiences for the re-launch of Regent tutorial project in the
industry are the students appropriate for the program, the professionals
required to render value as well as knowledge to students who enrolled for
the program and take admissions within the college and another target
audience who needs to be extracted with the branding strategy and
promotional plans are the investor's. lack of resources is a problem that is
needed to be reduced and the best source to do so is raising more investments
from more investors by offering them appropriate value for making their
investment within the educational program which is being introduced.
Target audience

The competitors of Regent College London and the whole Regent group is a
large significant bundle of institutes that are belonging to the same industry
using the similar program and have already been build and executed by many
competitors. Hence the competitive environment of The Regent College
London and The re-launching Regent tutorial college is high and needs to be
concentrated in order to be efficiently presented in the market.
Competitor analysis

The consultancy group offers huge value to the client as we have skill and
most valuable professionals with us who have enough experience within the
industry for long years which will be adding several benefits to the
promotional and statistical campaigns in regards to marketing of The Regent
group college. One of our marketing professional who joined the group in
2015 directs are branding, advertising, digital media marketing, social media
campaigns and website development efforts. She manages all events, internal
communication and we are on behalf of the client. Her experience in the
industry is of 18 years there 13 years of them being in education marketing
industry.
Value offered as a consultancy group

 Specializing in advertising and Marketing
 Social media management
 Web development
 18 years of experience in both domestic and international marketing
 Professional attitude and strategic marketing knowledge
Skills and knowledge

The client is the ultimate decision maker who has the power and ability to
work and make decisions for the best of their organization and in this case for
the institute. Choosing us will be whole new experience for the institute and
The Regent group because of the value and professionalism we offer to the
brand as well as effective goal achievement in regards to the respective ideas
presented by the client.
Why choosing us

From the presentation about it is concluded and summarized that branding
and marketing is one of the most important and potential activity or effort
which is made by the organization towards development of their brand image
in the industry and in the market. The pitch presented in the presentation
about is evaluate in several aspects in regards to the business and for
developing a strong brand awareness plan for the institute in order to fulfill
their objectives and targets.
Conclusion

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References