Branding and Marketing for Regent College London

This presentation focuses on the branding and marketing strategies for Regent College London, specifically for their program called Thinking into Character (TIC). It addresses the challenges faced by the college, such as lack of planning, brand awareness, changes in the external environment, and shortage of staff members. The presentation also includes a PEST analysis to understand the external factors affecting the education industry. It discusses the target audience, competitor analysis, and the value offered by the consultancy group.