This presentation provides an understanding of the issues faced by companies in the retail and hospitality sectors and how their teams respond to them. It includes case studies of Tesco and Travelodge.
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TABLE OF CONTENT INTRODUCTION PROJECT A PROJECT B CONCLUSION REFERENCES
INTRODUCTION The main objective of the presentation is to provide understanding in individuals about company’s issues and how their team’s expertise and skills and experience response over it. This presentation will be covered issues of different companies i.e. Tesco and Hilton plc in the respect of target audience, competition, and market.
PROJECT A Overview of the Tesco It is a British Multinational and general merchandiseretailercompanythat offers it’s product and services to the customer across the world. \It operates in multiple countries across theworldandholdsupto40.1% market share in the retail sector which isquitehighascomparedother companies.
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Client’s business problem Currently, Tesco is facing price competition in it’s retail sector due to this it gets negative impact on it’s profit margin. It is one of the major issues of the company which creates various issues in the business for example employees unable to negotiate customer for buying some expensive product segment like organic food products. The targeted audience of Tesco is upper and middle class majorly youngsters who always concerns for their health and ready to pay extra for getting high quality food.
DemonstratesthefitbetweenTesco’s requirements and the combined skills, expertise and experience of the team Company expects from the staff members that they give result-oriented performance in the company so that it can easily achieve it’s all framed goals and objectives weather long-term and short-term within timeframe. Each employee become highly dedicated for their job and responsibility which ultimately improves it’s working performance in the business market. Tesco plc has goal to improves level of satisfaction in customers for the proposed product portfolio and services through which it enables to build loyal customers base that will support company to get sustainable profitability in each situation either they are not upgrading existing product segment or increasing cost of products.
Project B Overview of the Travelodge TravelodgeHotelsLimitedisa privatecompanyoperatesin hospitality industry and offers hotels services as product to the customer across the UK. Itoffersit’sservicesinlimited countries i.e. UK, Spain and Ireland.
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CONTINUE… Business issue The main issue of the Travelodge Hotel is that it does not have global presence in it’s hospitality market. In other word, business expansion of Travelodge is limited due to this it unable to establish large customer base. Target audience of the Travelodge hotel is lower- and middle-class customers specially families. couples because it designed it’s hotel in such manner whereas family and couples can have enjoyed more. In addition, it offers it’s hotel rooms services at affordable price so most of the family or couples prefers to buy it’s hotel services.
Demonstratesthefitbetweenthecompany’s requirement and the combines skills, experience and expertise of team Travelodge Hotel expects from the staff that they provide high level of customer services which keeps guest happy and influences them to revisit hotel. It also has requirement from the HRM that they create innovative strategies so that it can expand it’s business at global level and enables to offer it’s service to the maximum number of customer in different companies. It also expects from it’s financial and cost management to set up such costs of proposed product which attracts targeted audience to prefer only this hotel except other through which it can generate high revenue in business which ultimately improves it’s brand image in hospitality industry.
CONCLUSION In this presentation has been summarized different issues of different companies which faced by them in their sectors. It has been concluded about different companies' expectation and employees’ response over them.
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REFERENCE Corfe, S. and Gicheva, N., 2017. Concentration not competition: the state of UK consumer markets.The Social Market Foundation. Hardjono, B. and San, L.P., 2017. Customer Relationship Management Implementation and its ImplicationtoCustomerLoyaltyinHospitalityIndustry.JDM(JurnalDinamika Manajemen), 8(1), pp.92-107. Lan, H. and Dobson, P.W., 2017. Healthy competition to support healthy eating? An investigation of fruit and vegetable pricing in UK supermarkets.Journal of Agricultural Economics, 68(3), pp.881-900. Lvina,E.,Johns,G.andVandenberghe,C.,2018.Teampoliticalskillcompositionasa determinant of team cohesiveness and performance.Journal of Management, 44(3), pp.1001- 1028. Sirasa, M.K. and Sharmab, D., A Study of Impact of HRM Practices on Effectiveness of Employees’PerformanceinRetailSector.INTERNATIONALJOURNALOFTRADE& COMMERCE-IIARTC. Varotsis,N.,2019.QualityStandardsinHospitalityIndustry:IonianRegion.JTourism Hospit, 8(417), pp.2167-0269.