Business Consulting for Higher Education Providers - Desklib

BUSINESS CONSULTING

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
1. Identification of the clients and the problems that are faced by them.....................................1
2. Analysing and presenting the areas of importance to the client..............................................1
3. Top three issues that are faced by the client............................................................................4
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
The current report is undertaken to highlight the issues that are faced by the higher
education providers in terms of human resource and the marketing segment. The major problem
is with the recruitment of the skilled employees in the organization who can provide the efficient
services to attract the clients to the education centres. The other major concern is related to the
training, development and the retention of the employees in the school. The other part of the
issue is the application of the efficient marketing techniques and providing the proper
consultancy services so that the target lot of the customers can be attracted to the organization
and the competitive advantage can be derived.
MAIN BODY
1. Identification of the clients and the problems that are faced by them
Client 1: The client 1 is the human resource department of the Fairfield School of Business that
is FSB-HR. The FSB is the provider of the higher education services and learnings and is facing
the major issue with the recruitment of the highly qualified employees in the business who have
the right skills, knowledge of the field and who are talented enough to participate in then
research work (Nissen, Nissen and Rauscher, 2019). Apart from that they are capable of
developing the career of the students so that the major proportion of the target audiences are
capitalized by the company. Further if the talented lot is being employed in the organization then
the other major goal is to train, develop and retain them for a longer period so that they can better
serve the education institution.
Client 2: The client 2 is the marketing department of the Fairfield School of Business which is
FSB- Marketing that is also facing severe problems with the branding and publicizing the image
of the education institute. They want the best applicants and students to enrol for the school and
retain the existing lot of students by efficiently meeting the customer needs and requirements.
The other major issue is related to entering the digital market segment to generate the brand
awareness of the products and services. The engagement of the social media, recommendations
from the alumni and promoting the diversity are some major solutions to the client problems that
are faced. Also undertaking the effective consultation shall be leading to widening of the market
and target lot of customers.
2. Analysing and presenting the areas of importance to the client
Industry Analysis
1