Promotional Campaign for Regent College

Business consulting

Table of Contents
INTRODUCTION...........................................................................................................................3
Clarify the clients and summarise the problems faced by them.............................................3
Breakdown of problems and they are critical analyzation:....................................................4
Three major issues faced by client.........................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
The following report is considering the promotional campaigns which are required by
Regent college. The promotional campaign will be regarding attracting a number of admissions
for the educational services which are provided by Regent college (Nguyen and et. al., 2020).
The promotional campaign is needed to be efficient and effective enough so that the college can
earn maximum profit out of the services provided by them and also establish themselves as the
market leader in the education field. There are discussions about the problems regarding
formulation of promotional campaign for the college. The major problems faced by client and
project team in developing a promotional campaign are also discussed in the following report.
Clarify the clients and summarise the problems faced by them
The client in the following report is an educational service provider Regent college which
is situated in United Kingdom and deals with higher education for students. The college is well
known for providing learning as well as promoting education in the diversify did external
environment and is also located at multiple cities in United Kingdom. The success rate of this
college is very high. The major aims, goals and objectives of this educational organisation is to
make sure that they are providing academic excellence as well as professional excellence to all
the admissions taking place in the institution. They require a good communication campaign in
order to provide best promotion to the services which they are distributing.
There are various problems faced by the client institution here which is required to be
considered. The major problem of client is enhancing the awareness of their brand in the society
and all the locations nearby. The competition in educational field is increasing day by day there
are a number of educational institutions and universities emerging in the educational field due to
which the problem is for Regent colleges increasing significantly (Ghauri, Grønhaug and
Strange, 2020). It becomes difficult for college to attract more admissions and get in more
enrolments for the courses provided by them. The campaign which will be developed for college
requires to be effective enough so that public relations can be built and maximum number of
admissions can be attract.
Another issue which is faced by client is the requirement of enhancing their profitability in
the sector. there are a number of substitutes present for the courses provided by Regent college
such as various other universities and development of online courses. There for the services