Business Consulting for London School of Science and Technology

This report discusses the problem faced by London School of Science and Technology due to the increase in the number of competitors in the educational sector. It provides an overview of the competitors, target customer market, and Pestle analysis. The report also highlights the issues faced by the institution and suggests strategies to overcome them. The major issues faced by the institution are financial limitation, lack of knowledge and skill, and competitors.

BUSINESS CONSULTING

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Overview and problem faced by London School of Science and Technology............................3
Competitors, target customer market and Pestle analysis...........................................................4
Issues faced by London School of Science and technology........................................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................1

INTRODUCTION
Business consulting refers to providing expert advice to the organisation and also to people
working in a specific field. A business consultant is a professional that work s with various
organizations and give advice for the improvement as well as for the growth of the
company. Business consulting includes identify and analyse and helps in overcoming those
barriers in order to meet the goals and objectives of the company (Nelson, 2021). Business
consultants are experts who help to identify the strength and weakness of the company that
the management don’t know and also helps in increasing the sales of the company and also
helps in creating a target market in order to attract the clients to invest in the company. The
report covers the current problem faced by the London School of Science and Technology,
its competitors, and target customer market factors influencing the company.
MAIN BODY
Overview and problem faced by London School of Science and Technology
The London School of Science and Technology (LSST) is long established and privately
managed Higher Education College in the Academic sector founded by Mr Syed Zaidi in 2003
and headquartered in London. LSST has become one of the leading educational institutions and
has four campuses situated in the areas of London. At present the college has 4000 students
studying on the various educational courses such as Business Management, Social and Health
care and computer related courses (Nzabirinda, 2021). The company has a vision to support all
the people and students coming from different backgrounds, abilities. The main aim of the
institute is to provide quality education for the development of an individual and improving their
performance through organising various training programs in order to achieve their future goals.
The company is now planning to launch new academic courses in next year. It is observed by the
company that with the rapidly increasing the roles of educational industry there are number of
other educational institutions that are providing wide variety of courses such as online and digital
marketing etc. Increase in the number of educational institutions resulted in increase in the
number of competitors in the market and by looking at this every company will make effort of
introducing advanced courses for the development of an individual and also to compete in the
education sector (Schallmo, et.al, 2020). The London School of Science and Technology is
facing the major problem in their industry is increase in the number of competitors. The

company has decided to add additional professional courses related to Human Resource
Management courses in their university so that students can also refer to these courses to
enhance their area of knowledge.
Competitors, target customer market and Pestle analysis
The changes in the business environment affects every sector and is influenced by the numbers
of factors such changes in the technology, increase in the expectations and demand of the
customer, supply chain, increase in the number of the competitors in the market etc. Currently
the London School of Science and Technology is facing the issue of the increased number of
competitors in the educational sector which is a threat for the company and by analysing the
situation it is important for the company to make innovations and introducing new courses to
provide wide variety of courses to enhance the knowledge of the students (Gryshova, et.al,
2019). The major competitors of London School of Science and Technology are: King’s college
school, DLD College in London and Imperil College London.
In this competitive environment, it is very important for the company to make proper marketing
strategies in order to survive in this competitive environment. Marketing all starts with the
targeting the audience. If the target market is the students, then there is lot of things should be
taken into consideration. The company target market was the students then the company has
segmented their target audience such as graduate, post- graduate, visitors, media, teachers etc.
The target market can be based on geographic segmentation which is based on the location; the
segments of the students are divided on the basis of the location and countries they live in.
Another is demographic segmentation which included the features such as age, income (Lim,
et.al, 2020). These segments are different and require different marketing strategies.
Business environment is the sum total of all the factors they influence the education industry and
the company. It includes the internal and external factors that affect the operations and functions
of the company. The PESTLE analysis aims to analyse that how the London School of Science
and technology is affected by the various external factors. Various political factors existing in the
country can impact the company and its functioning. Some countries have excellent educational
institution while other doesn’t have. It is said if the country has stable educational system and if
the government provide support then it can benefit the educational institutions and universities of
that country (Kuptasthien, Lee, and Hwa,). It is rightly said political factors influence the
functioning of the company. Higher education can be costly in many countries and it becomes

very difficult for the students who could not afford and the students are forced to take loans in
order to pursue the professional courses offered by the universities. If the economy of the
country is not stable it is very difficult to raise funds for the extra-curricular activities. Hence the
economic factor also affects the educational industry. Social factors also affects the educational
institutions large number of the students moving in the area can put pressure on the educational
institutions whereas sometimes it happens that various educational institutions fails to provide
the facilities in order to cater to need and requirements of the students. Technological factors can
have a tremendous impact on the educational institutions as the role of technology is increasing
rapidly. Due to Covid-19 crisis many educational institutions and universities have started
offering online classes and lectures via Google classroom, Zoom etc. Many educational benefited
from introducing new courses with the use of technology while other was closed due the crisis.
But on the other hand it was difficult for those parents who cannot afford to buy the equipment
for continuing their online classes (Hakan, 2020). Environment is also affected as general waste
generated and on the other hand natural disaster also affects the educational institutions and
environmental factors also affect the company.
Legal factors also affect the educational institutions as different countries have different laws and
there are various authorities which inspect the educational institutors in order to examine that
they are complying with the laws and regulations imposed by the government.
Issues faced by London School of Science and technology
There are various problems faced by the company for adding and implementing those courses in
the universities. The major problem faced:
 Financial Limitation: The major issue faced by the company is the financial limitation
as the management has to balance all the cost which can be incurred in running the
institution. The educational institution should have enough funds for the research and
development as most of the costs are incurred. It is also important to have updated
technologies and for it funds are required.
 Lack of knowledge and skill: The other issue faced is the lack of proper knowledge and
skill before implementing new courses it is very important to train the teachers and they
should have prescribed knowledge in that field. It is important for the management to
hire the teachers who have experienced and have qualified knowledge about the Human

Resource Management courses (Ogundipe, et.al, 2018). The management should invest
in training and development of the staff members so that they become more efficient.
 Competitors: The other problem is the increase in the number of competitors. As many
institutions are concerned regarding their image of the institution when implementing
any new program or courses. Management always fears that their competitors can
provide more quality education which can be the reason that more number of students
prefers choosing where quality and affordable courses are given. Every company faces
problems while implementing new courses and programs but the company should make
strategies which can benefit the company and can compete in the market (Oke, and
Fernandes, 2020). The company can provide additional courses which the students can
afford by providing additional training to the students needed which can improve the
image of the institution.

CONCLUSION
From the above report it can be concluded that it is very important for the company to
maintain its position in the market improve and make modifications in their policies and
marketing strategies. It is also necessary to take expert advice in order to overcome the obstacles
that the company faces and take reasonable steps to overcome the risk which can arise in future.
The London School of Science and Technology which is a privately establishes colleges faced
the issue of increase in the number of competitors as the scope of educational industry is
increasing rapidly. To overcome such problems it is important for the company to analyse their
marketing strategies of their competitors and then modify their plans accordingly. Along with
this it is also observed that various external factors affect the company. These factors are beyond
the control of the organization so it is necessary for the management to make changes in its
organisational structure for long term survival in the competitive market.

REFERENCES
Books and journal
Gryshova, et.al, 2019. Strategic Imperatives of Managing the Sustainable Innovative
Development of the Market of Educational Services in the Higher Education
System. Sustainability. 11(24). p.7253.
Hakan, K.Ö., 2020. Digital transformation in higher education: a case study on strategic
plans. Высшее образование в России, (3).
Kuptasthien, N., Lee, L. and Hwa, L.C., ADVANCING CDIO CURRICULUM MODEL FOR
THAI ENGINEERING AND NON-ENGINEERING PROGRAMMES. In The 16 th
International CDIO Conference (Vol. 1, p. 2).
Lim, et.al, 2020. Strategic brand management for higher education institutions with graduate
degree programs: empirical insights from the higher education marketing mix. Journal of
Strategic Marketing. 28(3). pp.225-245.
Nelson, K.A., 2021. Managing business ethics: Straight talk about how to do it right.
Nzabirinda, E., 2021. Impact of Training on the Competitiveness of Human Resource
Professionals: Case Study: London School of Science & Technology (LSST). Available at
SSRN 3920286.
Ogundipe, et.al, 2018. Missing gaps in safety education and practices: academia
perspectives. International Journal of Civil Engineering and Technology
(IJCIET). 9(1).pp.273-289.
Oke, A. and Fernandes, F.A.P., 2020. Innovations in teaching and learning: Exploring the
perceptions of the education sector on the 4th industrial revolution (4IR). Journal of
Open Innovation: Technology, Market, and Complexity. 6(2). p.31.
Schallmo, et.al, 2020. Digital transformation of business models—best practice, enablers, and
roadmap. Digital Disruptive Innovation, pp.119-138.
1

2