Business Consulting for LSST: Analysis and Recommendations

This report provides an analysis of the problems faced by LSST and recommendations for resolving them. It includes a PEST and STP analysis, and recommendations for distance learning, expanding the product portfolio, and recruiting staff.

Business Consulting

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Identify who the client is and what is the problem they are facing ............................................4
Analysis.......................................................................................................................................4
PEST Analysis............................................................................................................................5
STP Analysis...............................................................................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
A business consulting refers to the professional who provides expert advice or professional
in a particular field. This field can be related to any spectrum such as management, security, law,
human resources, accountancy, marketing, financial control, engineering and digital marketing
etc. The consultant at business level which basically includes planning, education of business and
implementation as well due to which they can provide result oriented to an organisation. So the
role of business consultant is very necessary at organisational leve(Clifford and et.al., 2021).
. The present report will cover analysis about the particular client and the difficulties faced by
them. The report will also cover analysis about the problem breaking down in the critical manner
analysing it and also about the client important areas. Such as target market, competitors and
factors of influential level from the external environment. Moreover the report will cover
discussion about the main issues they are facing.
MAIN BODY
Identify about the problem and client as well
The client is from LSST and it is also known as London school of science and technology. It
is a privately managed college in the academic sector and also has four campuses. These
campuses are Wembley, Elephant & castle, Luton( London ) and Aston(Birmingham). LSST is
one of the best college in the UK country in their last segment. It has been observed that there are
various number of new entrants in this market up to this level that the demand for appropriate
qualified staff has increased at exponential level. The main problem is about distance learning
that they have to face on large scale. Another problem that they are facing in terms of recruiting
appropriate staff for their college. One more problem is that they want to expand their product
portfolio which is related to their course. They want to introduce in the next academic year
professional specialist qualification that are related to the accounting and financial management
with a major focus on qualification aims at ACCA or CIMA.
Analysis
There are certain frameworks that needs to be taken into consideration for fulfilling the
requirements of competitor analysis(Lee and et.al., 2019).These framework basically includes
STP, SWOT and PEST analysis.
PEST Analysis
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 Political Factors: These are the factors which explains about the country’s political
stability and their related aspects along with legal issues as well. Due to BREIT deal, it
has been observed that it become problematic to maintain the strong relationship with
other country as well (ROZI., 2021). The stronger the country has political stability then
business decisions can be taken into smoother manner without any influence of political
reasons.
 Economic Factors: The overall performance of a country has been affected by certain
factors. There are certain factors due to which country’s economic situation is majorly
affected which includes diverse economy, GDP trends and foreign direct investment. It
has been observed that business deal rates and tax rates are majorly influenced through
price rates and inflation that are offering to their businessman and customers as well. The
image of the country has also affected by the unemployment condition due to which it
influences the economic condition of a country.
 Social Factors: These are the factors which can affect government and UK country as
well. The population of UK country has approximately reach to around 74 million by the
year of 2039 according to National Statistics and it has analysed it into the appropriate
manner. There are different sectors who can gain from different fields and the UK
country is the most world’s biggest consumer market. The education system of the
country is also updated through latest information which includes learning and
mythologies of teaching as well. Due to unemployment rate and reasonable inflation rate,
the UK citizens put themselves in the category of high income earners. That’s why the
per capita income is higher and they fall under the category of top countries.
 Technological Factors: It has been observed that UK country has world’s leading
research and development institutes and they are always with this approach to break the
barrier in every field (Hughe and et.al., 2019). They also provide opportunities for
entrepreneurs. In the country’s economy every kind of invention and development
contribute in terms of positive development. Every kind of development and invention
contributes into the country’s economy. So different kinds of technologies and innovation
can help a country in terms of their further development and growth.
So this analysis support in terms of understanding the competition level and can also helpful in
terms of strength and weak points as well.
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STP Analysis
STP analysis basically stands for segmentation, targeting and positioning. It is that type
of analysis which is a three step process which allows for development of actionable marketing
strategy.
Segmentation: Segmentation at market level is about the process of dividing the business market
and consumer in the appropriate manner. It is basically consist of potential customers into sub
groups of customers and also based on certain kinds of characteristics. The market is basically
segmented on the study pattern characteristics of certain level and universities in UK country. It
is also segmented on the basis of demand into the market(Kartanto., 2018). Segmentation has
also been done on the basis of different background of students and different kinds of students at
the college.
Targeting: It is all about breaking the customers into appropriate manner into segments
and after that design the market activities accordingly. It is basically about reaching out to the
segments which is most likely about the efforts. This kind of activity basically increases the
success rate of an organisation in the context of reaching towards the potential customers. The
target customers are basically students and appropriate qualified students according to the
problem for the college. The target customers are also from different age group.
Positioning: It is basically about the kind of image they want to build up in the minds of their
customers. Positioning plays a very important role in the marketing and at organisational level as
well. Positioning can also be done with support of different social media platforms and
technological apps. According to this issue they can position the market through support of
technological developments and apps as well(Noor and Zainordin., 2018). As today's youth is
majorly on social media platforms so its easier to target their customers and can also convey their
message into effective manner.
So these frameworks are helpful in terms of doing competitor analysis into effective
manner with result oriented actions as well.
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Recommendations
It has been recommended that there are certainly three main problems. First is related to
distance learning and it can be resolved through online learning and with support of online
teaching and classes, the distance learning can be solved into positive manner. For expanding the
product portfolio of courses it is important that to deeply analyse the market and their
competitors as well so that appropriate decision can be taken into consideration. For recruiting
staff into appropriate manner it is important that to follow the latest trends of recruiting the
candidates(Kozar., 2019).It has also been recommended that latest apps of recruitment can be
taken into consideration so that appropriate and experienced can be recruited from the list of pool
of candidates. So for resolving these problems it is important that to analyse the market from
every aspect and from every factor as well. Through proper analysis it is easier to plan the things
into appropriate manner and they can be resolved within a set period of time. In this manner,
these problems can be resolved into positive manner.
CONCLUSION
The above stated report concludes that business consulting plays a very important role at
organisational level. There are colleges who have to face problems in to the context of their
further development and growth. It has also been concluded that for solving the problem it is
important to analyse about certain frameworks and their related factors so that appropriate
decision can be taken into positive manner. It has been determined that STP analysis is helpful i
terms of analysing the market into the appropriate manner. It has been analysed that there are
certain recommendations which can be helpful in terms of solving these problems. So for
appropriate working of a business it is important to analyse the factors into deeper manner for
future growth into positive manner.
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REFERENCES
Books and Journals
Clifford and et.al., 2021. Elemental Analysis of Cannabis and Hemp: Regulations,
Instrumentation, and Best Practices. Cannabis Laboratory Fundamentals. pp.223-253.
Lee and et.al., 2019. A Study on The Effect of PM Consultant Leadership Capability on
Consulting Repurchase Intention. Journal of the Korea Convergence Society, 10(1),
pp.163-176.
ROZI, M. S. S., 2021. The Role Of Digital Marketing In Supporting Marketing Activity In
Havpro Group (Study Case In Indonesian Consultant Management Company).
Hughe and et.al., 2019. Curriculum co-creation as a transformative strategy to address
differential student outcomes: the example of Kingston University's Student Curriculum
Consultant Programme. In Compass (Vol. 12, No. 1). University of Greenwich,
Educational Development Unit.
Kartanto, L., 2018, October. EFFECT OF WORKLOAD AND JOB STRESS ON EMPLOYEE
PERFORMANCE AT TAX CONSULTANT OFFICE LUCKY KARTANTO AND
PARTNERS IN SIDOARJO. In Program and Abstract Book 8th International Borneo
Business Conference 2018 (pp. 53-53). University Malaysia Sarawak.
Noor, S. N. A. M. and Zainordin, N., 2018. THE IMPACT OF REWARDS AS MOTIVATION
ON JOB SATISFACTION IN A QUANTITY SURVEYING CONSULTANT
FIRM. International Journal, 1(4), pp.01-14.
Kozar, M., 2019. ANALIZA FINANSIJSKIH IZVJEŠTAJA KAO PODRŠKA USPJEŠNOM
UPRAVLJANJU PREDUZEĆEM. Business Consultant/Poslovni Konsultant, 11(86).
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