Business Consulting for London School of Science and Technology and Fairfield School of Business

This study focuses on the issues faced by London School of Science and Technology and Fairfield School of Business in their marketing and human resource departments. It investigates the diversified areas significant to the clients and provides solutions for the issues. The study also includes a PEST analysis and target audience, competition, and market analysis for LSST. The issues faced by FSB are resolved by evaluating and observing the psychographic segment.

Business Consulting
1

Table of contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
1.Identification of the clients name and the issues faced by them...............................................3
2. Studying the investigation over the diversified areas which are highly significant to their
clients...........................................................................................................................................4
3. To issues faced by client..........................................................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................8
2

INTRODUCTION
Business consulting refers to the activity which is fulfilled by the consultants who are
working on their business to ensure smooth flow of all departments (Diachkov, 2018).
This study will illustrate that London School of Science and Technology and Fairfield
School of Business are facing issues regarding the marketing department and human resource
personnel. Along with this, the study will also investigate diversified areas which are highly
significant for the clients. Further, the study will also mention some of top three issues which
LSST and FSB is facing. The study also provided the solutions for issues which LSST and FSB
were facing.
MAIN BODY
1.Identification of the clients name and the issues faced by them
The client which has been chosen for this study is LLST and FSB who are named as
London School of Science and Technology and Fairfield School of Business who are facing
issues in their respective areas.
Client 1
Client 1 is related to the Fairfield School of Business which is taking concern of
launching the new course and along with this academic portfolio of the organization is to be
framed. The basic aim of FSB is to launch a portfolio which helps in ensuring that all the
professional information in the context of human resource has been developed among the
employees. From the analysis and evaluation, it has been identified that the organization is facing
issues and problems in launching advanced and new course which enables the understanding in
some of the specific areas (Bardos and et.al., 2021). This course has been framed by the human
resource management so that they are able to ensure to make the employees highly modern in
their behaviour. For framing this course to be fruitful and beneficial, the organization needs to
ensure that the course is able to gain and attract maximum number of students and engage them
in this course. The participation of the employees play major role and will contribute to this
course in effective and progressive manner. This problem has been come into notice because
FSB wants to recruit employees within the organization which contributes to the growth and
development.
3

Client 2
Project 2 is based on London School of Science and Technology who are facing the
issues in the marketing department of the organization. This problem has come into notice
because there is lack of skilled employees or academicians who are experienced within the
organization. Another issue which has been focused upon is recruitment of high skilled
employees within the organization (Nzabirinda, 2021). These are some of the critical situations
which needs attention and improvement in the processes so that there are changes and
modifications which are required in progressing with growth and overcoming challenges which
organization is facing. Due to these issues and problems the organization is facing competitive
advantages in the market and is able to gain the positive impacts while enabling working in the
market. The main aim is to solve such issues which have been arising at large scale as they need
proper attention so as to seek growth and development.
2. Studying the investigation over the diversified areas which are highly significant to their
clients
Client 1
To resolve the issues which Fairfield School of Business is facing, research is required to
be conducted for the specified areas which help in providing the information which is beneficial
for getting along with competitive advantages which are served in the market structure. With the
help of research, it has been identified that there are some specific competitors in the market
such as Province College, TCNJ and Bentley University are the major competitors of Fairfield
School of Business. For dealing with them, it is very important there some strategies are framed
to ensure that the workflow is being concerned in an effective manner (McEvoy and et.al., 2019).
This has been done with the help of segmenting the market in which the process which has been
taken in the segmentation is the psychographic segmentation because this process offers wide
range of choices. This will be discussed on some of the major parameters in effective and
efficient manner. It is very important the services are positioned in the market which helps in
knowing that to position the services with the candidates, market positioning plays specific role.
The organization offers CIMA and ACCA degrees in HR which helps in attracting highly
capable candidates within the campus.
4

Client 2
Client 2 is the London School of Science and Technology which is the private college
offering various opportunities for campus in different segments such as offering science and
management, IT, business. It is analyzed and evaluated that they are expanding their business
along with providing new learning courses for the students. The problem is that they are facing
some tutors for hiring for the subjects which have been freshly introduced.
Target Audience – Campus of LSST has identified and observed that there are students who are
coming to college so that this program can be offered to them. As the organization which is
focusing to expand the portfolio by keeping their attention towards the customers who are both
native and international (Peter, 2019). And for involving the international customers’ decisions
are made which helps in initiating the process effectively. Human Resource is also searching for
the best candidates for the best job profiles.
Competition - There is new entrance in the market which is competing with the LSST, therefore,
to ensure more competition LSST is changing its patterns of working so that they can compete
with their rivalries (Hoffmann and et.al., 2018). Due to the poor human resource strategies, the
organization is facing hiring problems for the suitable candidate.
Market – It is also observed that market share of LSST is maximum and organization has
expanded within countries with four major branches. The organization is also planning for
having market share for future. Along with this, they are also planning to diversify their services
so that it becomes easy for the diversified students who are into being professional (Hodder,
2018).
Therefore, these three are major aspects which help in describing that target audience,
competition and market are major factors which are playing their part in analyzing and
evaluating structure of market.
PEST Analysis – It is very important that the organization analyzes and identifies the external
business environment and how it impacts over the business. Some of the major factors are
analyzed and explained below which are –
Political – Political factor means the government policies and standards which are involved in
the business and how they are impacting the business at large scale (LEYVA and et.al., 2018).
5

LSST is expanding its market which will have to face the local government as they are trying to
expand the business activities. It is therefore very important that the organization follows all the
legal policies and regulations which are framed.
Economic – The economic factor involves the aspects such as inflation, exchange rates, interests
and etc. LSST can process in some investments and ensure that the working is done in the
process of introducing some new subjects when they are ready to increase the demand and
market experience with low interest rate. It is very important that the organization maintains the
economy within the external business environment.
Social – Social factor involves the aspects such as population growth, demographic, profession
etc (Cox, 2021). Social factors help in identification of what are the needs of the customers in the
market by observing their behaviour which also helps in providing the social environment for
students of LSST. Social factor helps in identifying the major changes and modifications which
are to be needed at large scale.
Technology – With the help of technology and its up - gradation, LSST can help the students in
providing the e – learning experience and provide better learning conditions for their employees
as well. As with the changes and advancements in technology, students can also have the better
tech environment facilities to be provided to them at large scale in effective and efficient manner.
3. To issues faced by client
Issues which are faced by the organizations are very complex and they require solution
which is urgent so that they are able to achieve the growth and success and accomplish their
objectives. FSB which was facing the issue of human resource management has resolved the
issue by evaluating and observing the psychographic segment (Luckey, 2021). On the other
hand, LSST is also solving some of the major personal problems which were related to
marketing department. With the help of adopting some skills the major issues and problems can
be solved at large scale. Apart from this, the organizations also require the modern marketing
solutions and their information in detail so that the competitive advantages are achieved.
CONCLUSION
Thus, it is concluded form the above study that London School of Science and
Technology and Fairfield School of Business were facing issues regarding the marketing
6

department and human resource personnel. Along with this, the study also investigated the
diversified areas which were highly significant for the clients. Further, the study also mentioned
some of the top three issues which LSST and FSB were facing. The study also provided the
solutions for the issues which LSST and FSB were facing.
7

REFERENCES
Books and journals
Bardos, K. and et.al., 2021. Entrenchment or efficiency? CEO‐to‐employee pay ratio and the cost
of debt. Financial Review. 56(3). pp.511-533.
Cox, J., 2021. The higher education environment driving academic library strategy: A political,
economic, social and technological (PEST) analysis. The Journal of Academic
Librarianship. 47(1). p.102219.
Diachkov, D., 2018. SYMBIOSIS OF STRATEGIC PLANNING AND TIME MANAGEMENT
AS A TOOL OF BUSINESS CONSULTING. SECURITY MANAGEMENT OF THE
XXI CENTURY: NATIONAL AND GEOPOLITICAL. p.83.
Hodder, R., 2018. Firm, Market, and Organization. In Small Business, Big Society (pp. 83-98).
Springer, Singapore.
Hoffmann, W. and et.al., 2018. The interplay of competition and cooperation. Strategic
Management Journal. 39(12). pp.3033-3052.
LEYVA, M. and et.al., 2018. A framework for PEST analysis based on fuzzy decision
maps. Revista espacios. 39(16).
Luckey, K., 2021. Organizational Behavior: Current Issues & Issues Faced by Today's Manager.
McEvoy, S.A. and et.al., 2019. Teaching law to non-law students through the use of problems
instead of cases. Business Education Innovation Journal VOLUME 11 NUMBER 2
December 2019. p.89.
Nzabirinda, E., 2021. Impact of Training on the Competitiveness of Human Resource
Professionals: Case Study: London School of Science & Technology (LSST). Available
at SSRN 3920286.
Peter, J., 2019. Target audience for risk analysis. Risk analysis.
8