Business Consulting: Issues and Analysis of LSST and FSB

BM561 Business Consulting

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Client 1: LSST and the issue of the client....................................................................................3
Targeted audience........................................................................................................................3
Market..........................................................................................................................................3
Competition analysis....................................................................................................................4
External analysation.....................................................................................................................4
Top three issues along with the justification................................................................................4
Client 2: FSB and the issue of the client......................................................................................5
Targeted audience........................................................................................................................5
Market..........................................................................................................................................5
Competition analysis....................................................................................................................6
External analysation.....................................................................................................................6
Top three issues along with the justification................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Business consulting refers to the group of professionals that observes the issues of the
clients and provides them the set of solutions (Pruthi, 2021. This report will illustrate the issues
of the two clients and those are London school of science and technology and Fairfield school of
business. Along with this, the report will conduct the analysis of the competitors, targeted
customers and external environment in relation of the client issues.
MAIN BODY
Client 1: LSST and the issue of the client
The London school of science and technology has the four campus. The college has
approximately 4000 students. The organization is ensuring the courses related to the business and
management, health and social care & related to IT. (Dittmar, 2019). The organization has a keen
focus over providing the vocational education and insisting students to enhance their learning.
The major issue of the client is that currently, the college is focusing on changing their academic
course. And therefore, the qualified staff which is consists of professionals is needed. The HR
manager of the organization is the client who is facing problem in recruiting the staff.
Targeted audience
The targeted audience of the client is the students that wants to increase their academic
values and focusing on experiencing the effective teaching. The LSST has targeted those
students who are highly focused about studies (Patterson, Griffin and Hanson, 2018). They have
selected the behavioral segmentation in order to determine their targeted audience. As the
behavioral segment includes those students who are concerned with the habit of focusing over
studies and experiencing education in effective terms.
Market
In terms of capturing the market share the focus of the client is on the professionals that
are needed in order to handle the changing courses in the organization. As the LSST is planning
to change the portfolio. Therefore, the organization need to make a focus over the qualified staff
so, they can teach the courses to the students. The HR of the LSST is focusing over the capturing
the market base full of qualified staff with the help of digital marketing.