Business Consulting Project - Recruitment and Advertisement Issues Faced by LSST

This Business Consulting Project discusses the recruitment and advertisement issues faced by LSST. It covers the STP model, competition analysis, theory, and skills developed to tackle these issues. The report concludes with the importance of business consulting in improving organizational performance.

Business Consulting

Table of Contents
 Introduction
 PROJECT-A
 STP model
 Competition
 Theory
 Skills developed
 PROJECT-B
 STP model
 Competition
 Theory
 Skills developed
 Conclusion
 References

Introduction
Business consultant are the professional people who are having
all the knowledge about the business and solves all the issues
which the business might be facing. They helps the companies to
overcome with all the difficulties that they will have to tackle and
how they have to make the planning of the things.

PART- A(Recruitment issues faced by HR)
LSST human resource departments is facing the issues of not being able to recruit right people
and right number of staff in the institute.
STP Model
 Segmentation- Segmentation is the process in which the market is divided into several
parts so that the people having same characteristics can be grouped into one. For getting the
best and right people for the institute it is important that the HR department makes the
division of their target people.

Competition (SWOT)
 Strengths- The main strength of HR department of the institute is
that they have provided the best policies for the management of the
LSST. The management and decisions of the institute are best
because of the plans and policies made by them.
 Weakness- The weakness is that they are not able to make proper
planning of the recruitment as to what will be the best way by
which they can make the recruitment of right people and can fill
the vacant position.

Theory
Organisation life cycle-
 This theory is based on the assumption that as any of the organisations passes their time then with
that they went through a sequence of developmental stages.
 It is believed that as the organizations will be growing then they will be maturing as the time
will went they will be developing which can be in any form whether they will be making the
development in the form of expansion or they will be developing with the increase in the market
share.

Skills
 Communication skill- For becoming successful in
HR it is important that I will be having the ability to
make conversation with other person which is
effective and productive at the same time.
 Advising- It is the another skills which is important
and which has been developed by me is that to give
the advise to other people.

PART-B (Advertisement issues by
Marketing)
 The marketing team of LSST is facing the difficulty of not being able to influence the students to
make the registration in London School of Science and Technology. They are unable to use the best
technique so that they can enable the students to come into the institute.
STP model
 Segmentation- In the segmentation process the main thing which is done is to break the market into
equal parts and then make the group on the basis of similarity which they will be getting. This can be
used by marketing department in order to identify that which institute is best in their advertisement
approach and how they are developing their ideas.

Competition (SWOT analysis)
 Strengths- The main strength of marketing department
is that whatever activities and the statements they
provide to the institute is in great manner. This means
that the way which is being used by them can be easily
differentiated from those which are working under same
thing.
 Weakness- The main weakness for which the marketing
team is struggling is that they are not able to make the
advertisement in a proper way so that they can attract
large number of people.

Theory
Consistency theory
 It is that theory in which the beliefs and the attitudes are related and which supports
one another and find out comfort in themselves.
 If the situation will not be working according to the decided thing that with this the
situation of cognitive dissonance can come.

Skills
 Customer knowledge- Working under this dimension then it is an obvious thing that I would
be developing the knowledge of consumers. So to work under this scenario I have developed
the understanding and information about which type of students will be able to come and how
to make them influenced.
 Critical thinking- Critical thinking is also the another skill which I have learned because there
are several techniques which a marketer has to use and using these techniques will be requiring
critical thinking so that analysis can be made on that basis.

Conclusion
From the above report it can be concluded that the importance of business consulting is increasing because
they are the only one who will be providing best advice to the institutes for increasing their performance.
Also, they are the one who will be providing with best of the solutions which the organisation must be
facing so that they can cope with that factor easily.

References
 Cerruti, C., Tavoletti, E. and Grieco, C., 2019. Management consulting: a review of fifty
years of scholarly research. Management Research Review.
 Mears, C., 2020. Business model innovation-a business consulting report for Bianca
Spender. Journal of Asia Entrepreneurship and Sustainability. 16(5). pp.65-104.
 Nissen, V. and et. al., 2019. On the current state of digital transformation in the German
market for business consulting. In Advances in Consulting Research (pp. 317-339).
Springer, Cham.
 Thompson, K., 2018. Evidence for Applying Contemporary Gestalt Theories to a Business
Consulting and Executive Coaching Practice. Gestalt Review. 22(2). pp.249-263.

Thank-You