Business Consulting for London School of Science and Technology

This report discusses the case study of London School of Science and Technology (LSST) and their HR issue while operations. It explores the use of business consulting to improve recruitment and marketing strategies through segmentation, SWOT analysis, competitor analysis, and PEST analysis. The report provides recommendations for the HR management to use new technology and marketing methods to attract new students and improve the learning environment.

Business Consulting

Table of Contents
Executive summary .........................................................................................................................2
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Background of the Client........................................................................................................3
Target customer marketplace ................................................................................................5
SWOT Analysis......................................................................................................................5
Competitor analysis ...............................................................................................................5
Factors which basically relates to client's problem................................................................6
Use of PEST analysis for the purpose to analyse three factors..............................................6
Recommendations..................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8
Books and Journal .................................................................................................................8

Executive summary
Business consulting is basically the area of professionals who typically provides expert
advice and professional support to the individuals for the purpose to manage properly and
develop understandings. The business consultant basically serves the professional services to the
adviser with the help of managing and working in a productive effectively. In reference to
business consultant, it basically helps the organisations in improving the overall business model.
In this report, it basically involves the case study of London School of Science and technology
which is generally facing HR issue while its operations.
INTRODUCTION
When it comes to Business consulting, it is basically considered to be the process of
implementing, planning of the organisation which is use by the individual for purpose of
completing the project and manage their studies. It is very important for a person to develop
their skills and understanding in relation to a specific topic for purpose to get better overall
activities of the organisation. It basically allows the companies to use the overall business

model. The report is based on the case study of LSST for the purpose to develop understanding
through market study. . The organisation is basically facing the marketing issue which they can
really use for the purpose of student’s recruitment. The problem is basically related to HR
which can be only resolute with the help of activities and functions. The major sketch out of this
report is analysis of the data about the client, which issue they are facing and solutions to
overcome these.
MAIN BODY
Background of the Client
In order to develop knowledge in relation to a specific topic there is basically a
requirement to have proper research and information skills which can be used for management
of the activities. In reference to consulting, it is generally the practice of the collection of the
information in context to a topic and how to manage the organisation performance. In case of
LSST it basically refers to as London School of Science and Technology that is basically a
education organization with 4 campuses. It is the main client who is functioning their operations
through the use of learning opportunities. In this college, it approximately has 4000 students who
regularly focuses on managing the business activities and learning activities. The students
belonging to this college have taken part in various programs and courses and helps in managing
the various business activities(Franco, Cárdenas and et.al., 2021).
In case of LSST, the issue of IT department which involves recruitment of the students
has became highly saturated overtime. It deals with market shift in relation to teaching methods
which basically affects the organisation in a negative manner. In reference to LSST, it basically
needs to resolve the issue through developing various business activities and increasing the
recruitment opportunities for the students. It is very important for the IT and HR department for
the purpose to make the abilities and skills for the objective to recruit best employees with the
use of various methods of marketing which helps in managing the activities and providing
information(Burgos, Lavado, Huamán and Muñoz, 2021).
Segmentation: It is the organization model which is generally used by the employer for the
purpose to divide its marketplace into various segments in order to meet the target audience. In

addition to that it helps in attracting individuals and providing information from the selected
market. It is very crucial for the organisation for the purpose to maintain the performance and
analysis of marketplace. The organisation has used the segmentation for the purpose to divide its
recruitment problem in relation to behavioural, geographic, psycho graphic and demographic.
Geographic: LSST can basically operates its campus at various different locations for the
purpose to provide information.
Demographic: In case of LSST, it is going to focus on the education and age courses that will
support in influencing the student's number and pushing them to take entrance(Thompson, 2018)
.
Psychographic: For the purpose to solve the recruitment issue, the marketing method and
distance learning helps in supporting and changing the mind of students.
Target customer marketplace
In reference to target market, it is basically defined as the group of customers who
identify their wants and needs in the market for the purpose to provide services and products. It
is very important to know and identify the main customers and various ways to develop the
performance. In context to LSST, the target audience is students among the age group of 18 to 30
years old. In reference to students, who wants to develop their skills and learning need to take
part in the college. In case of LSST, it will conduct online event because of pandemic where it
will invite all the students who have completed their degree(Lafortune, Riutort and Tessada,
2018).
SWOT Analysis
With the help of conducting a SWOT of LSST, the organisation's strength is its positive
reputation in the external community, safe and friendly environment for students, structure and
size of campus and various other facilities. In case of weakness, it is basically the lack of student

recruitment which resulted in affected the operations of the business. The opportunities in the
college basically comprises of the virtual learning and marketing channels for the purpose to
attract the student's numbers and also supporting for the purpose to increase the performance of
the business.
Competitor analysis
It can be basically determined as the tool which is generally used by organisations for
the purpose to run their operations of the company. The researcher has carried out the research
where it basically deals with the main rivals of the organisation which involves FSB, Transactor
Global Solutions Limited and Luntstone Limited.
Positioning: Through increasing the number of students and solving the issue of HRM for the
purpose to maintain the higher position in the market of education(Stroh, 2019).
Factors which basically relates to client's problem
In case of LSST, it basically faces the issue of IT department for the objective to hire
students and the another challenge is pandemic which is drastically by the learning and students
business and other is the lack of abilities plus skills in context to the human resource that can be
basically used for the purpose to manage and business activities.
Use of PEST analysis for the purpose to analyse three factors
In case of PESTLE analysis, the pandemic issue and the government regulations can
result in creating a problem for the LSST for the purpose to continue its operation in the
education sector. In addition to that, increase in the inflation rate of UK can result in becoming a
challenge for the students for the purpose to take entrance. Through taking into consideration the
social factors, individual and behaviour of students is changing which results in creating a issue
for the recruiting potential students. In reference to the technological factor, it basically
comprises of the innovation and technology which generally helps in running the organisation
and impacting the individuals. In case of LSST, the IT department uses the technological factor
through introducing marketing channels and new methods of learning and which results in

influencing the number of students for the purpose to manage the higher performance. Through
considering legal factors, education, regulations in the safety and health followed by the tutor for
the purpose of managing activities and also focusing on improving the learning of students. In
addition to that, contribution in the corporate social responsibility and minimising the wastage
under environment factor which is used for the LSST operation(Kirillov, Wu, He, and Girshick,
2020).
Recommendations
For the purpose of successful business operations, it is very significant aspect of
organizing and managing the activities of the organisation. A individual who have skills and
knowledge in relation to a particular topic became an opportunity for the purpose to maintain
higher performance and setting own performance. For the purpose to resolve the issue of
recruitment, the HR management need to use the new technology for the objective to provide
learning methods for the purpose to make decisions and attracting new students. In addition to
that, it is very important to ensure to basically understand the issue of the students and also
offering kind of services for the purpose to operate the activities of the business. For the purpose
to manage and organize the working, it is very important to have problem solving skills which
will help in solving the problem of LSST for the purpose to support the organizational
development. The marketing and new technology is considered to be very effective for the
purpose to solve the issue faced by the company (Voigtlaender and et.al., 2019).
CONCLUSION
From the above report, it can be assumed that business consulting plays a very important
role in the organisation for the purpose to collect information in relation to a topic or managing
the different activities. In context to organisation, the LSST plays a very important role in
performing the recruitment model in a effective and efficient manner and also helps the

company in facing the competition for the purpose to introduce the learning environment and
better quality services for the purpose to manage the performance.
REFERENCES
Books and Journal
Franco, A. F. E., Cárdenas, C. J. A., and et.al., 2021. Business Consulting De Andina Plast
SRL (Doctoral dissertation, Pontificia Universidad Catolica del Peru-CENTRUM
Catolica (Peru)).
Burgos, J. M. C., Lavado, B. R. J., Huamán, J. L. M. and Muñoz, C. A. M., 2021. Business
Consulting–Molitalia SA (Doctoral dissertation, Pontificia Universidad Catolica del
Peru-CENTRUM Catolica (Peru)).
Thompson, K., 2018. Evidence for Applying Contemporary Gestalt Theories to a Business
Consulting and Executive Coaching Practice. Gestalt Review. 22(2). pp.249-263.
Lafortune, J., Riutort, J. and Tessada, J., 2018. Role models or individual consulting: The impact
of personalizing micro-entrepreneurship training. American Economic Journal: Applied
Economics. 10(4). pp.222-45.
Stroh, L. K., 2019. The basic principles of effective consulting. Routledge.

Kirillov, A., Wu, Y., He, K. and Girshick, R., 2020. Pointrend: Image segmentation as rendering.
In Proceedings of the IEEE/CVF conference on computer vision and pattern
recognition (pp. 9799-9808).
Voigtlaender, P., and et.al., 2019. Mots: Multi-object tracking and segmentation. In Proceedings
of the IEEE/CVF Conference on Computer Vision and Pattern Recognition (pp. 7942-
7951).