Importance of Business Consulting and Marketing Trends: A Case Study of London School of Science and Technology

This report discusses the importance of business consulting and the impact of changing marketing trends on London School of Science and Technology. It includes SWOT and PEST analysis, competitor analysis, and recommendations for survival. The report identifies financial limitations, changing customer preferences, and changes in technology as the main issues faced by the institution.

BUSINESS CONSULTING

Executive summary
The report reflected on the importance of business consulting and also identified the issue that is
the constantly changing marketing trends. The report also identifies the competitor of the
company which can be a barrier for the institution to sustain in the industry. Swot analysis is
done in order to find the strength, weakness, opportunities and threats in the education industry.
Various factors has been discussed that gave rise to the issue faced by the company. Further,
PEST analysis is conducted and to overcome this issue various measures has been discussed in
order to survive in the industry.

Table of Contents
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................1

INTRODUCTION
Business consulting is engaging experts and giving advice to the person working in a
specific field. Consulting refers to helping people in solving the problems related to business
matters. It helps the new business and old companies to diversify and expand its operations by
getting experts opinion(Burd, 2019). It also helps in identifying the problems which arises
before the company in order to achieve the goals of the company. The report covers the issues
related to the marketing faced by the London School of Science and Technology, SWOT
analysis and PEST analysis of the elements affecting the company.
MAIN BODY
London School of Science and Technology is highly established and privately managed
in the academic sector. At present, the college has 4000 students studying and it also provides
various courses in Business and management, Health and social care and IT.
The problem the company is facing is the constantly changing marketing trends and dynamic
changes in the business can affect its functioning and image in the market. Rapidly changes in
the market like changes in the technology. It is very important for the business owners to create
and make modifications in the existing products in order to sustain in the market. These changes
in the marketing trends will have affect the productivity of the company. The marketers should
be up to date with the constantly changing marketing trends(Crittenden,et.al, 2019). There is a
constant change in the preferences and need of the people so the company should adopt the
marketing mix strategies and make modification in order to survive. Various other changes in the
market such as rapidly change s in the prices also affects the business. The changing trends
includes the changing customer preferences, marketing research and advancement of the
technology.
London School of Science and Technology is private and wholly managed college which
provided courses in business and management, Health and care and computing and it provides
higher education to its students with the variety of courses. The company has various future
goals in order to provide better educational courses to its students and to compete with other
competitors in the industry(Shaitura, et.al,2018). There are various competitors existing in the
industry which provided multiple courses which other institution do not provide and there are
various other factors which can be considered which make the company compete in that sector.

The South London College UK is one of the competitors in the market to compete against the
London School of Science and technology. South London College provides the well-established
online professional courses with the aim to meet the employment requirements of the students
and people in United Kingdom. It is well-known for providing online educational courses and
providers for high quality employment skills and various multiple training courses for the
students(Rosenow, et.al, 2017). The institute is also offering various online vocational courses to
its students. It is strong competition for other institute as it provides various online courses to its
students.
The Coronavirus had an immense impact on the educational institutions to operate and constant
changes in the market enable the company to make changes according to the trends. The major
change after the coronavirus crisis is the trend of online courses and classes. This major change
was necessary in to provide the education to students through online. The company has been
facing the issue related to the changing marketing trends but it is important for the company as it
can impact its goodwill and sustainability among the other competitors in the market. The
company has to make various changes according to recent trends and make modifications in its
courses(Silaeva, et.al, 2019). The company need to focus on the students age and qualification of
the student and make segmentation and offer courses to its students. The institution has to
consider multiple factors that can affect and should focus on providing additional courses to the
students and make modifications in the existing courses according to the suitability of the
students.
London School of Science and technology focuses on empowering the students with the
knowledge and skills which enable the students to succeed in their chosen field. It also focuses
on the affordably of the students a charge lower fees for the courses as compared to other
institutions which is a strength for the company to achieve its target market. Lack of practical
knowledge and use of former technology and not adopting the recent changes in the marketing
can be a weakness which can affect its functioning and can a weakness for the institution to
compete in the educational industry(Moreno, et.al, 2019). There are various educational
institutions cannot adopt the latest technology due to covid crisis, but if the LSST has better
marketing strategies that can help the company to take advantage by installing the latest
technology in its operations. There are various other educational institution which provides

courses to the students at lower fee, this can be threat for the company as there is increase in the
competitors in the industry which can cause a problem for the company.
ABC model is used to analyse the current problems which occurs in the company and aims at
reshaping those problems in positive way by making necessary improvement and changes in its
marketing strategies. There are various changes in the environmental and adopting these changes
is necessary in order to cope up with the negative situation which affects the company and its
functioning. The company has to formulate its various methods and policies for the proper
functioning(Kandampully,et.al, 2018.). Often it is observed that many institutions do not have
ample amount of resources in order to adjust and cope up with the recent changes as lots of cost
is invested in the research and development process which finally affects its productivity in the
market. As a result of which the company cannot adopt the trends that are constantly changing
and as a result of which it cannot compete in the market.
There are various factors through which the institution faces issues of marketing trends but the
major issues that a company faces is the financial limitation as many institutions cannot afford
variety of courses to its students due to lack of funds and resources which are important for the
institution to run and compete with the other competitors. The main purpose is not only to
provide courses but also to make various modifications so that students can succeed in the
chosen field which involve huge cost in research and development process. Lack of financial
funds will not allow the company to achieve its vision. The other factors can be changing
customer preferences, the institution should introduce new courses and training programmes in
order to increase the students' knowledge in the respective fields and also provide additional
courses with the existing courses in order to increase their skills and abilities. The students
always seek for new opportunities to increases their area of knowledge so the company should
understand and develop their strategies accordingly(Rajnai,. and Kocsis, 2017). With the
changing technology and various other factors, it is important to update its technology and
should introduce and provide online courses for the students living in remote areas so that they
avail the advantage of the latest technology. The company should focus on incurring their cost on
the latest technology which can be beneficial for the institution as well.
Business environmental is the sum total of the factors which affects the functioning of the
company and involve internal and external factors. External factors include the political,
economic, social and technological factors which affects the working of the institution. The

company should identify these factors in order to survive in the industry. Political factors play a
very important role in the education system as there are various governments rules and
educational policies. The various schemes introduced by the government for the welfare of the
both private and public institutions affect the company. Many a time there are various
restrictions on the educational institutions and involvement of government can affect its working.
Various economic factors affects the education industry in the country(Kuznetsova, 2020). Due
to crisis, students are forced to take education loans which is very difficult for the students to
start their career. Various social and technological factors affects the issues related to the
constantly changing marketing trends which affects the working of the company.
It is recommended to the London School of Science and Technology company to control its extra
cost and invest funds on research and development plans and focus on the retained earnings. The
company should make strategies so that maximum number of investors bring funds. The
company should focus on the preferences of the students and modify their courses and
programmes according it. Apart from this the company should use the latest technology in its
operations in order to provide quality services to their students.

CONCLUSION
It is concluded form the above report is that business consulting is an important part for
the business in order to diversify its operations and in the achievement of the goals of the
company. The issue was identifies by the London School of Science and technology which
affected the company. In order to identify the strength and threats SWOT analysis was
conducted. The company also analysed the origin of this issue which included financial
limitation, changing customer preferences and changes in technology. The company should
examine these factors and make changes in their marketing strategy in order to compete in the
market.

REFERENCES
Books and journals
Burd, M.B., 2019. Build and improve business processes for evaluation consulting. New
Directions for Evaluation .2019(164). pp.69-80.
Crittenden,et.al, 2019. Embracing digitalization: Student learning and new technologies. Journal
of Marketing Education. 41(1). pp.5-14.
Kandampully,et.al, 2018. Customer experience management in hospitality: A literature synthesis,
new understanding and research agenda. International Journal of Contemporary
Hospitality Management.
Kuznetsova, Y., 2020. MARKET ANALYSIS INSTRUMENTS IN THE DEVELOPMENT OF
THE STARTUP MARKETING STRATEGY.
Moreno, et.al, 2019. BIM use by architecture, engineering, and construction (AEC) industry in
educational facility projects. Advances in Civil Engineering.2019.
Rajnai, Z. and Kocsis, I., 2017, September. Labor market risks of industry 4.0, digitization,
robots and AI. In 2017 IEEE 15th International Symposium on Intelligent Systems and
Informatics (SISY) (pp. 000343-000346). IEEE.
Rosenow, et.al, 2017. The need for comprehensive and well targeted instrument mixes to
stimulate energy transitions: The case of energy efficiency policy. Energy research &
social science.33. pp.95-104.
Shaitura, et.al,2018. Services and mechanisms of competitive intelligence on the internet.
Espacios.39(45). p.24.
Silaeva, et.al, 2019, September. Algorithmization of internal quality management systems of
educational organizations on the base of international standards. In 2019 International
Conference" Quality Management, Transport and Information Security, Information
Technologies"(IT&QM&IS) (pp. 299-302). IEEE.
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