Business Consulting for London School of Science and Technology

This assignment discusses the issues faced by London School of Science and Technology (LSST) and provides recommendations to overcome them. It covers topics such as competition, target market, and market needs. The assignment also includes an industry analysis and a PESTEL analysis.

BUSINESS CONSULTING

Executive summary-
The current assignment is based on London school of science and technology they offer
management and other form of courses to students. It will explain three main issues facing by
LSST and possible suggestions that help to overcome it in effective manner.

Table of Contents
INTRODUCTION...........................................................................................................................3
Problem statement........................................................................................................................3
Industry analysis..........................................................................................................................4
Client issues.................................................................................................................................5
Recommendations........................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Business consulting is the best way or procedure used to provide appropriate guidance
and directions which make individual and consumers able to get long term success. Professional
and experienced individual cater expert advice in specific area. The current study is based on
London school of science and technology. This report will explain issues facing by company or
client and also discuss areas of importance to firm such as target consumers, competitors and
market as well as factor from external environment. Furthermore, this assignment will justify
consumer problem and possible suggestions. It will clarify industry analysis that helps to identify
existing competitors.
Problem statement
London school of science and technology is privately managed higher education institute
or college which was founded in 2003 by Mr. Syed Zaidi. The vision of this university is to help
local communities and support social cohesion (Russell and et.al., 2017). With effective and
successful leadership style they grow to become one of the leading colleges of their type,
widening contribution to add anyone with yearning for better education. With a student
population of over than 2,000 diversity of LSST learners shows their ethos to cater education and
knowledge to all students, regardless of their upbringing and background. College management
consider that conventional route into advanced education does not work for everyone therefore
administration decide and focus on what qualities their prospective learners can bring to their
understanding or learning experience more than qualifications. Mission of this institute is to
consider as an effective provider of in future and greater education that is inspiring, inclusive and
free obstacles to understanding.
It’s headquarters are located at London campus in Alperton which houses their senior
management group and all central administrative operations. While managing their functions and
activities London school of science & technology facing issue that may be impact on its success,
growth and services which are not really good for them. Intense competition within education
sector is one of the biggest problems they are facing. It affects of course they offer to students
and management functions negatively. Without taking appropriate action institute is not been
able to serve its best and sustain for long in industry. Human resource department face also

issues to retain and recruit professional and qualified applicants who are able to provide better
education. In many nations, education sector have made continuous improvements that gain
attention of students towards them who are seeking for higher education in reputed college or
institute.
Industry analysis
There are still many areas accessible in market which is very important for human
resource management of LSST to focus on it which may have an impact on their business growth
and success.
Competitors within education sector which tough competition of London school of
science and technology. Kings College London is considered as main competitors ranked at good
position in the world university rank. It is one of the main areas that require more focus from
organization size as it highly impact on productivity and profitability as well as affect business
reputation in market by offering better course to students for making their career progressive.
LSST competitors with skilled and talented educators cater the best education facilities to
students that are quite beneficial for academic and professional career. Education sector makes
essential improvement and development that create intensive competitive environment. It
increases competition level among existing players. Kings College London is considered as
competitors of LSST. It was established by Duke of wellington and King George IV and remains
among most reputed education college in United Kingdom and across the globe. Competition in
education sector gives better chances to learners as it offer people varied education courses
which they can select according to desire or need (Budd, 2017).
Technology development- In education sector due to technology advancement and
development many people are using learning applications at home without pay high amount of
fee that saves their time and money as well. In market people are aware about online education
they focus on developing and improving skills by taking education from online educator (Ruiz-
Pava and Forero-Pineda, 2018). It brings many issues for LSSR to gain attention of students
towards them as it require more skilled and highly skilled educator who can educate with better
knowledge than online.

Target consumers- it is the procedure conduct by management to target or select
specific market and group of people who are seek to obtain better education course with
affordable prices. London school of science and technology face issue to target students that
affect overall business activities. Without using targeting and segmenting strategies it is quite
difficult for organization to target their learners.
Porter five forces model-
Bargaining power of suppliers-
Degree of this force is high because LSST is dependable for furniture’s and educations
related things on suppliers.
Bargaining power of consumers-
Extent of this force is also high because students have power to switch to another institute
for better education.
Threat of new entrance-
Threat of new education centre is high because they can enter into education sector
easily.
Threat of substitute products or services-
Yes it can be said that within education sector there are many alternative options are
available like online class that affect LSST functions negatively.
Competitive rivalry-
High competition level put negative impact on London school of science and technology.
PESTEL analysis-
Basis Impact of factors
Political factor This factor put positive impact on LSST
because government is in favor for
development of education system they develop

strategies in its benefit.
Economic factor In UK most of the families are able to provide
better education to their child they send them
into good institute which is beneficial for
LSST.
Social factor Changes in student’s behavior for studying in
can have a bad effect on the LSST existing
education facilities negatively.
Technology factor Technology development put positive impact
on LSST as it makes them able to use
assessable technology related to study in their
class rooms.
Environmental factor It put positive impact on LSST because
institute already take one set head business
sustainability.
Legal They provide education without making any
differences between students.
Client issues
Competitors-
Kings College London is competitors of London school of science and technology as
provide education services to among 28,000 individual who form firm student community. By
offering eight international foundations or education courses to students build their position at
top in UK. They give tough competition to LSST which decrease their profitability and students
base. Along with it, it also affects existing workforce activities and performance at workplace
that is not good for long term success. Competitors offer their foundation courses with better
quality and cost that gain attention of many people who are unable to pay good amount of fee
because of poor family background or other reason (Abdulai and Hickey, 2016).

Target market-
It is another issue that LSST face and affect on its entire planning procedure negatively. It
is a specific group of learner institute desire to reach with their marketing content. Organization
wants to sell their computing, business and management courses to local people and students
came from another nation because they are seeking for better education which allows them to
obtain good employment opportunities. It is quite difficult to target particular group for LSST as
they are unable to reach at them. With effective marketing plan it is possible for management to
target students and reach at them. It is key element of business success and growth within
education industry.
Market needs-
Along with above issues, London school of science and technology face another issue
due to changes in market needs. This problem impacts on current services and courses offer by
LSST. In recent time, education with practical learning is essential thing for getting better jobs
and better position in market. Students needs for education courses are change as they select
course according to their needs and abilities, some choose the best one in which they are
interested. These types of desire impact on LSST courses and services they can offer to number
of individuals.
Recommendations
 While providing their facilities to students and managing their activities in education
sector London school of science & technology face many problems that impact on their
marketing, development and research functions negatively. In context of intense
competition, they can take right action at right time by following possible
recommendation. LSST highly recommended restructuring their education plan to drive
learners towards them they can offer services or products with reasonable price that work
effectively and increase their profitability rather than its competitors available in market
place. They must hire experienced education provider and recruit them by conducting
research who are able to provide better teaching and also perform role as motivator.
 LSST face another issue along with above one that affects overall activities and
functions. To overcome problem organization suggested creating and developing

effective marketing strategies. First of all, they must target market by using STP model
and then create marketing content to reach at selected group of learners. Digital
marketing platform gives London school of science and technology great opportunity to
target customers or students. They should conduct research for collecting data about
needs of learners and then develop marketing plan which include all important
information about courses, fee and timing. They also must promote their products or
courses by using social media sites where billions of people are online looking for
something new and different that make change in their life.
 By following more suggestions and advice London school of science and technology
overcome their third issues or barrier. Research and development department must
conduct in depth investigation which makes them able to determine and analyze target
market needs. It is the best way management can use to satisfy students and provide
facilities according to research outcomes. Effective market analysis can aid in obtaining
valuable insights into target market needs. There are varied methods accessible in market
to conduct research and analyze data that can be valuable for management.
 LSST must use STP model before targeting their market and use most appropriate
strategy according to situation (Balle and et,al., 2019).
CONCLUSION
From above analysis it has been summarized that London school of science and
technology deal with three types of problems that directly impact on education plans of
management and students base of institute. By improving teaching methods and hiring world’s
best experience tutors college gain attention of new learner and retain the exiting one for longer
period of time. Traditional and social media marketing is the best option organization use to
reach at target consumers, it also makes them capable to identify needs and expectations for
getting varied learning courses.

REFERENCES
Book and Journals
Abdulai, A.G. and Hickey, S., 2016. The politics of development under competitive clientelism:
Insights from Ghana's education sector. African Affairs. 115(458). pp.44-72.
Balle, A.R and et,al., 2019. Interorganizational knowledge sharing in a science and technology
park: the use of knowledge sharing mechanisms. Journal of Knowledge Management.
Budd, R., 2017. Undergraduate orientations towards higher education in Germany and England:
problematizing the notion of ‘student as customer’. Higher Education. 73(1). pp.23-37.
Ruiz-Pava, G. and Forero-Pineda, C., 2018. Internal and external search strategies of innovative
firms: the role of the target market. Journal of Knowledge Management.
Russell, N.J and et.al., 2017. Maternal colonization with group B Streptococcus and serotype
distribution worldwide: systematic review and meta-analyses. Clinical infectious
diseases. 65(suppl_2). pp.S100-S111.
Zwikael, O., Chih, Y.Y. and Meredith, J.R., 2018. Project benefit management: Setting effective
target benefits. International Journal of Project Management, 36(4), pp.650-658.