Business Consultancy: Issues Faced by Aston Martin and Analysis of Competitors and Market Factors

Business Consultancy

Table of Contents
INTRODUCTION...........................................................................................................................3
1) Specific issue faced by client along with their existing issue............................................3
2) Break the problem and critically analyse them in context of the competitors, target market,
factors that can influence them...............................................................................................4
3) The issues which are faced by the company......................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Business consulting can be defined as those professional who provides expert and
professional device for a specific field and area. This individuals contain high knowledge about a
specific field such as human resources, marketing, finance, engineering and many more. This
report is composed from point view of Aston Martin as the business client that is formulating
luxurious sports cars. It was founded by Lionel Martin in the year 1913 and its headquarter is
situated in Gaydon, UK. Moreover, the report highlights on specific issue which are faced by
management while performing their operations and functions. Some specific issue will also be
highlighted in this report along with their priority basis.
1) Specific issue faced by client along with their existing issue
Aston Martin Lagonda is a British independent manufacture of Luxurious sports cars and
Grand tourers. The main aim to formulate sports cars in organisation is to develop those vehicles
which are high in speed as well as luxury also. In the 19th century organisation achieve huge
success in market due to which long term success and stability was achieved by management of
to Aston Martin for several years. But in the mid of years the major problem faced management
was due to war. It impact on several operations and functions of Aston Martin due to which
management re-constituted its all operations again. In the present scenario, there are various
challenges will be faced by management that impacts on goals and operations that impacts on
record breaking task it results organisation faced challenges that impacts on changes due to
which goals and objectives are impacted (Amelec, 2015).
According to present scenario most of the existing organisation are performing their
work at global level. This determines large number of operations and functions which are
managed and performed by management must be according to accomplishment of organisational
task and objectives. Along with this all task are performed as international rules and regulations.
Some major problem which are faced by management in their existing situation are technology
advancement, safety and reliability of program and last is reduction in sales forecast.
The existing issue which is faced by management majorly in all operations and functions
is the technological changes as it is impacting on goals and objectives of company on majority
basis. It also governs that there are drastic changes are monitored in market environment because
of implement of technological modifications in macro and micro surroundings. Along with this