Business Consulting for Mercedes Benz and Toyota Motor Corporation

This report provides expert advice on business consulting for Mercedes Benz and Toyota Motor Corporation. It discusses the problems faced by these companies, their target audience, competition, and market. The report also highlights the client's requirements and the combined skills, expertise, and experience needed to address these issues.

Business Consulting

Contents
INTRODUCTION.....................................................................................................................................3
PROJECT A..............................................................................................................................................3
Explanation of problem along with target audience, competition and market.........................................3
Demonstration of client's requirements and the combined skills, expertise and experience....................5
PROJECT B...............................................................................................................................................6
Explanation of problem along with target audience, competition and market.........................................6
Demonstration of client's requirements and the combined skills, expertise and experience....................7
CONCLUSION..........................................................................................................................................8
REFERENCES..........................................................................................................................................9

INTRODUCTION
Business consulting refers to the activity of providing professional or expert advice in a
particular area. Organizations or individuals may face problems in their business due to which
business consultants are contacted for getting advices on strategy, planning and problem in order
to develop business skills and knowledge (Dyllick and Muff, 2016). In addition to this, different
model and marketing plan are also provided as a part of professional advice which can be applied
for increasing the effectiveness. This report is based on Mercedes Benz which is a German
global automobile company having its headquarters at Stuttgart, Germany. It deals in luxury
vehicles, buses, coaches, ambulance and truck. The other company which is chosen in this report
is Toyota Motor Corporation, which is the company based in Japan having its headquarter in
Toyota, Aichi. It is a multinational automotive manufacturer which is considered as sixth largest
company in the world by revenue. Furthermore, this report covers discussion of the problem
which both the companies are facing along with description of target audience, competition and
market. Along with this, demonstration has been made between the client requirements and the
combined skills, expertise and experience of team together with examples for better
understanding.
PROJECT A
Explanation of problem along with target audience, competition and market
As being a consultancy group the main aim here is to achieve the issues related to the
business counselling of Toyota. In the following project an essential issue with the Toyota
Company will be define in brief context of the particular target audience, it’s all competition and
the markets scenarios.
The main issues which have been recorded after creating the hybrid battery in cars is that
the problems courtesy is off actually wearing falls are the general causes which leads to break
down of the popular petrol electric cars. The more complex electronics will be created they will
have a huge capacity that if anything might goes wrong the battery problem can totally affect the
whole working condition of the car (Nevis, 2013). The combination of working on a hybrid car is
the complicated in electronic mathematics of switching between the power of battery and the

combustion engine internally fitted in the car. One of the biggest model and hybrid in UK is
reliability over hundred most dependable car is the Toyota Prius.
The main issue of company producing, improved battery life on hybrid vehicles for
Toyota. The biggest issue right now in the Toyota industry is to compile of their hybrid
electronic car into the comparison of giving the same amount of expertise like the petrol and
diesel cars. It’s not that much supported and efficient in plus it will take time to cover up all the
audience market and different countries to make it a successful project. It’s quite simple to point
out the basic battery problems and brake drums which are increasing in the hybrid. There is a
direct explosion towards the number of people buying hybrid cars and number of cars sold in
United kingdom, Hanuman of the biggest issue or breakdown is that hybrid vehicles are being
sold in UK since 2016 only 20% increase in the whole year was recorded that is almost m times
as many on the road provided as per the record 2012. This has generally fueled the basic demand
and supply and can lead to increase in the number of plenty manufacturers, supplying hybrid cars
(Biech, 2019).
Target audience: in the coming future years most of the fuel efficient cars will be closing down
and it will be a season of producing and purchasing hybrid cars. Toyota has always been efficient
in their products. The primary issue over here is generally people who are the target audience for
iota are depending upon the power these cars provide. one of the biggest selling points of Toyota
is there fuel efficiency and a longer running support car. The hybrid fusion is going to take a lot
of target audience as the prices of other diesel and petrol car will be looked up for a less amount
and people will be opting up for those cars before Toyota. Generalizing the target audience of
most of the car which includes Toyota as a brand refer, in which customers generally approach
the fuel efficient car. Main target audience is all about power efficiency in there is called the
main issue in the battery life system of the new Toyota model, it doesn't provide the same
amount of power and sustainability in hybrid cars.
Competition: Main competition which will be faced by Toyota, will be future companies
who are more efficient and analytical in starting the market and creating the efficient form of car
which will be in the correct budget for the basic fire and will be battery efficient in nature. The
main long run for the company to work is to the extra ordinary and providing better average rates

and working capabilities as compared to other top 10 models of producing the same hybrid cars
(Krause, 2014).
Market: the market is been trending in the main source that the main efficiency
inconsistency introducing hybrid electronic cars which will be the future market and business
after the year of 2025. The buyers customer sellers introduces all have a different chain of
working. This is directly connected to the requirement by the society and the current changes
which are done for better future.
Demonstration of client's requirements and the combined skills, expertise and experience
All the combined skills which are required for one to run this business effectively is to
always be expertise and take a certain amount of experience for learning things and cover
guidelines as per the requirement of customers (Vilasis, 2016).
The company needs to be very much competitive and do a perfect brainstorming session
for creating new inventions and providing better features compared to the competitive market.
They have to be x wearing and fuel efficient plus should provide a grade price in which the
customers can read as per the features provider in cars. In the current society it's more about
efficient giving qualitative work to the customer. The only issue which will be generated later on
will be the lifespan time of the battery was given by to Utah in the recent years it is around 100
miles, and generally the warranties given in the car is about the battery and the lasting working
of 8 years.
The combined skills and achievable goals which are required for companies to have is
proper organization and functioning of schemes and proposals created as per the competitive
brand. Second day have to intake skilled people as per all the professional standards in
organization. They have to expertise in their advertisement skills and create special schemes and
offers. There has to be a proper marketing and advertising scheme for the selling of hybrid cars
so that, one can actually concentrate on the technological effects and leave the marketing
strategies as per the qualitative product given by the company (Schmuck, R). They have to create
an expertise concept which is very much unique as compared to all other hybrid cars brand. They
have to figure out of well efficiently which has a lot of experience in the ground ways of

marketing and policies so that once the car is ready with alternative changes it will be launched
in market with current force of target market.
PROJECT B
Explanation of problem along with target audience, competition and market
Mercedes Benz EQC is the car which is considered as significant in the segment of
electric cars. It has been manufactured with a view to reduce emissions in the environment. It has
included all the essential features as well as error the element of luxury in order to make the
drive safe and pleasurable. However, the main issue is the range of the distance which can be
covered in one go from the electric car. This puts a question on the viability of battery life as this
can affect the performance of the car. The car is expected to work out about 279 miles. However,
the company itself has admitted that it can move around 200 miles in one go. So there is a huge
discrepancy and it should be cleared. The company accepted that it has failed to evaluate the
actual range the car can travel to which is actually a mistake. Customers wish to have Long
battery life so that they can travel to a good range without have to charge the battery frequently.
Also there is concern about the prices that are going to charged by Mercedes Benz for the debut
of EQC. There is dilemma among the buyers with the range the battery can travel to (Haslebo
and Nielsen, 2018).
Target audience refers to the people to whom the company sell its products. Their
requirements and demands are considered for manufacturing the products in order to provide
higher satisfaction to them. It is very important for every organization to fulfill the needs of
target audience in order to increase profit and sales. In the context of Mercedes Benz, target
audience are the people falling within the age of 25 to 44 years. Also, they belong to middle class
to high class in order to purchase the products of Mercedes Benz. However, most of its
customers are rich who can afford the cars by paying premium charges.
On coming to competition, it generally arises when there are more than one organizations
producing similar kind of products at cheap prices as compared to other entities. Automotive
industry is one of the very attractive industries due to which new entrants whether it’s large or
small wish to enter in order to establish business and earn profit. In the context of Mercedes

Benz, the level of competition for making electric vehicles is huge because there is tesla which
provide high quality electric vehicles (Bullough, 2014). The competition is intense making it
difficult for Mercedes to survive in the market. Therefore, EQC model in this segment of electric
cars has been introduced with a vision to grow in the emergency battery car market. Apart from
this, some other competitors are Audi, Lexus, BMW etc. These are the companies which have
entered into the market for transforming the traditional products into electronic. All of these have
same objective as to reduce the emission of pollution and carbon footprint.
Market refers to geographical limit for area within which two parties’ viz. Buyer and
seller meet and exchange the goods. It is very important for every organization to decide the
market which is going to be targeted for selling the products as it is impossible to deliver the
goods in all corners of the world. However, there could be other demographics on the basis of
which market can be decided. Mercedes-Benz has plan to attract young generation in order to
buy the electric vehicles which comprises of all the features that are luxurious as well as
futuristic. For this purpose, social media has been chosen as the platform through which existing
as well as new customers will be targeted. This is the way to advertise the new models launched
by Mercedes (La Rotta and La Rotta, 2018).
Demonstration of client's requirements and the combined skills, expertise and experience
Every client has requirements on the basis of objectives and gold fixed for the
organization. These should be assessed in order to apply the skills along with expertise and
experience for achieving the desired results. In this case, the requirements of Mercedes Benz has
been analyzed with the use of customer analytics which helps in tracking the behavior or pattern.
The main requirement of Mercedes-Benz is to aware the people about the accurate range
of distance which can be covered by EQC in one go. It is important for achieving the competitive
advantage and sustaining the market. For achieving the leading position outperform Tesla, it
should have adequate number of employees who are capable of making the launch of EQC and
other electronic vehicles successful. For example, the HR manager of Mercedes Benz can
candidates having innovation and creativity in their ideas which can be applied within the
organization (Hudders, Pandelaere and Vyncke, 2013). This can help it accomplishing the goal
of introducing electronic car in the market for increasing the sales and profit. Another example
can be that the leader of the team should be experienced in order to provide clear guidance and

direction to the subordinates so that all the activities are carried without any delay or mistakes.
There should be proper motivation for keeping the productivity and efficiency high.
One more example can be, to make investment in research and development in order to
possess expertise by the staff in the field of electronic cars so as to improve the life of battery
used in hybrid cars. It is very important to you have the exact knowledge by which accuracy can
be maintained in manufacturing the products. Also, they should be enhanced coordination and
cooperation so that level of conflicts can be reduced and focus on improving the life expectancy
of batteries so that Mercedes-Benz can charge the prices by which profit margin can be
enhanced.
The combination of skills, expertise and experience of a team can help Mercedes-Benz to
overcome the shortcomings that may lead to complexities in technical field. The main feature in
electronic car is the battery which should be of good quality along with long running capacity in
order to satisfy the customers. Furthermore, before the launch of products the battery should be
tested frequently in order to determine any defects so as to remove them before it is delivered to
the customers as it can cause product liability claims which is a financial (Gloor, 2012).
CONCLUSION
From the above report, it can be concluded that business consulting is a way through which
many issues can be resolved in a prompt manner. Expert advices are provided by which
shortcomings of a product can be removed. Mercedes Benz has entered into the field of electric
vehicles by extensive research and development so as to incorporate latest technology and
innovation in order to provide high customer satisfaction. Furthermore, the main aim is to
achieve competitive advantage among the competitors and increasing profits and sales. Also, by
using the expert advice, it has made strategies by which it can achieve the desired results. In
addition to this, employees are the key people who possess skills, expertise and knowledge
required by the form in order to provide the quality in the products.

REFERENCES
Books & Journals:
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typology from business-as-usual to true business sustainability. Organization & Environment.
29(2). pp.156-174.
Nevis, E.C., 2013. Organizational consulting: A Gestalt approach. Gestalt Press.
Biech, E., 2019. The New Business of Consulting: The Basics and Beyond. John Wiley & Sons.
Krause, A., 2014. Understanding Knowledge Production and Dissemination in the Field of
Urban Planning: The Case of Business Consulting and Sustainability Assessment (Doctoral
dissertation, Cardiff University).
Vilasis, L.S., 2016. The 3 A's in Success: Business consulting techniques apllied to human
performance. Profit Editorial.
Schmuck, R., Managing Quality in Management Consulting.
Haslebo, G. and Nielsen, K.S., 2018. Systems and meaning: consulting in organizations.
Routledge.
Bullough, A., 2014. Increasing Students' Global Mindset and Entrepreneurial Competencies
through E-Consulting Projects. AIB Insights. 14(4). p.12.
La Rotta, A.P. and La Rotta, A.P., 2018. How Do We Do It? Our Consulting Method', Integrated
Business Transformation.
Hudders, L., Pandelaere, M. and Vyncke, P., 2013. Consumer meaning making: The meaning of
luxury brands in a democratised luxury world. International Journal of Market Research. 55(3).
pp.391-412.
Gloor, P., 2012. Making the e-business transformation. Springer Science & Business Media.