Developing a New Campaign for Regent College Brand

Business Consulting Portfolio

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Problem Statement......................................................................................................................3
Research......................................................................................................................................4
Solutions......................................................................................................................................7
Outcomes.....................................................................................................................................7
Handover.....................................................................................................................................8
CONCLUSION ...............................................................................................................................8
REFERENCES ...............................................................................................................................9

INTRODUCTION
Technology is a double-edged sword and lots of companies have “WON” and also have
“LOST” in their transformation projects. In the current time in order to promote some brand or
organisation digital campaigns are playing extensive role in which objective of project or the
campaign can be attained (Abbas, 2019). This report is associated with developing New
Campaign for Regent in order to promote Regent College Brand. By developing campaign this
will provide brand awareness to respective brand by which more people can be attracted in
which prominence can be attained. This report is covering major aspect related to campaign such
as problem statement, limitations and project outcomes as well.
MAIN BODY
Problem Statement
The major problem undertaken within this report is to increase branding of Regent
college so that to develop such awareness over student in order to enhance their footfall. For a
college such as Regent, brand value is playing significant role as in developing their market
image and attracting higher number of students so that to increase number of admissions. In
current scenario as Regent is having various number of competitors and due to this the college is
required to put high emphasis over enhancing their branding. For making prominent position
over market and student's mind so that they can take admission in that college. There are various
factors those are impacting brand image of Regent so this is imperative for them that they
manage all those aspects in such a manner that they can mitigate the same by managing specific
campaign. Besides this brand image is important as in providing appropriate career opportunities
can be rendered to them so this is the major problem for Regent to build high branding so that
their passed students may get desired job or other career path which leads them to gain success
of their professional and personal career (Vincent and et. al., 2020). So this can be said that
major issue within Regent is to maximise their brand image and finding out those ways in which
they can attract higher students to take admission. Similarly these issues are given to consultancy
so that they can find out some distinct ways in which the same can be managed. This is the
problem which Regent college may minimise its student admission and minimise their market
prominence as well.