Promotional Campaign for Regent College

BUSINESS CONSULTING

Table of Contents
INTRODUCTION...........................................................................................................................3
Clarify who your clients are and summarise the problem faced by them..............................3
Breakdown of problem critically analysing and presenting areas of importance to clients such
as; competitors, target customers, market and influencing factors from the external
environment............................................................................................................................4
Top three issues that client is facing.......................................................................................5
CONCLUSION................................................................................................................................6
REFERNCES...................................................................................................................................7
Books and Journals:.........................................................................................................................7

INTRODUCTION
The present resulting report is based on the promotional campaigns required by regional
college. This promotional campaign is created in order to build a number of admissions for
educational services provided by College. This promotional campaign need to be effective
enough to make sure that College can earn maximum profitability as well as market leadership
in education sector. This report talks about all the problems and their critical analysis while the
promotional strategy for Regent College is created.
Clarify who your clients are and summarise the problem faced by them
The client in this report is Regent college which is one of the renowned service providers
in education sector in United Kingdom is for higher education of people. This college is known
for promoting education as well as learning in a vastly diversified environment and is located at
multiple places in London. The record of success of this college is profound. The major aim and
goal of this organisation is to provide professional as well as academic excellence all the people
who are associated with this college. They want a good campaign to promote their organisational
services worldwide.
There are a number of problems which are faced by client and required to be dealt with.
Problems faced by this organisation are enhancing the brand awareness of organisation in the
society and environment that it is surrounded by. It is seen that there is a lot of competition in
educational field has a number of colleges and educational institutes including universities are
emerging in this sector. This makes it difficult for the organisation to attract more people to
words the services which are provided by them. The promotional campaign in order to bring
public relation used by college is not effective enough. It is necessary for project team to make
sure that they conduct a proper market research before making a campaign. Another major issue
of client is that they need to enhance as well as increase their profitability. In today’s market
people are getting a number of options in every sector. Likewise they have many options for
educational institutes as well. This makes it difficult for Regent College to bring in services
which are easy to differentiate from that of the competitors in market. Due to this college cannot
attain market leadership in the educational sector. All these are major issues faced by college due
to which we need to hide a project team which will create a perfect campaign for College to
resolve all these issues generating losses for them.