Promotional Campaign for Regent College

This report discusses the problems faced by Regent College in promoting their educational services and suggests a promotional campaign to enhance brand awareness and increase profitability.

BUSINESS CONSULTING

Table of Contents
INTRODUCTION...........................................................................................................................3
Clarify who your clients are and summarise the problem faced by them..............................3
Breakdown of problem critically analysing and presenting areas of importance to clients such
as; competitors, target customers, market and influencing factors from the external
environment............................................................................................................................4
Top three issues that client is facing.......................................................................................5
CONCLUSION................................................................................................................................6
REFERNCES...................................................................................................................................7
Books and Journals:.........................................................................................................................7

INTRODUCTION
The present resulting report is based on the promotional campaigns required by regional
college. This promotional campaign is created in order to build a number of admissions for
educational services provided by College. This promotional campaign need to be effective
enough to make sure that College can earn maximum profitability as well as market leadership
in education sector. This report talks about all the problems and their critical analysis while the
promotional strategy for Regent College is created.
Clarify who your clients are and summarise the problem faced by them
The client in this report is Regent college which is one of the renowned service providers
in education sector in United Kingdom is for higher education of people. This college is known
for promoting education as well as learning in a vastly diversified environment and is located at
multiple places in London. The record of success of this college is profound. The major aim and
goal of this organisation is to provide professional as well as academic excellence all the people
who are associated with this college. They want a good campaign to promote their organisational
services worldwide.
There are a number of problems which are faced by client and required to be dealt with.
Problems faced by this organisation are enhancing the brand awareness of organisation in the
society and environment that it is surrounded by. It is seen that there is a lot of competition in
educational field has a number of colleges and educational institutes including universities are
emerging in this sector. This makes it difficult for the organisation to attract more people to
words the services which are provided by them. The promotional campaign in order to bring
public relation used by college is not effective enough. It is necessary for project team to make
sure that they conduct a proper market research before making a campaign. Another major issue
of client is that they need to enhance as well as increase their profitability. In today’s market
people are getting a number of options in every sector. Likewise they have many options for
educational institutes as well. This makes it difficult for Regent College to bring in services
which are easy to differentiate from that of the competitors in market. Due to this college cannot
attain market leadership in the educational sector. All these are major issues faced by college due
to which we need to hide a project team which will create a perfect campaign for College to
resolve all these issues generating losses for them.

Breakdown of problem critically analysing and presenting areas of importance to clients such as;
competitors, target customers, market and influencing factors from the external environment
The client Regent college have come up with a number of major issues which it is facing.
These includes competitors, target customers, market and the factors which influence it from the
external environment (Calnan, Cours and Williams, 2020). The project team needs to critically
analyse all these factors in order to create an effective program for college. The critical analysis
and breakdown of all these problems are mentioned below:
Competitors: There are a number of competitors present in marketplace for Regent College
which includes all the other educational institutions. Some of the major competitors are
University of Oxford, imperial College of London, Kings College London and so on. All these
competitors make it difficult for Regent College to manage their functions and organisational
services. It is difficult to attain market leadership along with so much competition in the market.
Target Audience: The major target audience for college students from different parts of world
who come to attain knowledge in this college. Other than this all citizens who are residing near
the college campus are also target audience for Regent College. It is necessary to study the needs
and requirements of target audience in order to attain most admissions in college. The need and
requirements are diversified which makes it difficult to meet the needs of all the customers for
college.
Market: The market for educational institute in United Kingdom is blooming. This sector earns
a lot of profit for the economy. It is required to be made sure by Regent College that they take
benefit of this market situation in order to enhance their profitability. The scope for institutes like
them is great in this region and by developing good strategies they can easily take advantage of
this market situation.
External Factors: Other external factors which are needed to be analysed includes the culture,
customs and behaviour of society towards such educational institutes. It is required by them to
create a positive image in minds of society so that they do not face any objection from it in
future. Also, when talking about commercialisation this sector is at boom (Ghauri, Grønhaug and
Strange, 2020). All the external factors are in favour of this sector, so they need to make
strategies in order to grab this opportunity and enhance their business.

Top three issues that client is facing.
There were a number of issues which client will have to face in the process of developing
this promotional campaign for regional college in order to make sure that it gets maximum
attention of people around and a number of admissions would be taken in this program. Below
mentioned are the major cheap problems and issues faced by client along with reasons why these
issues are important to be followed;
1.To coordinate with management of college- It is required by project team to make sure that all
the information provided by management organisation is fulfilled while creating promotional
campaign. It is often seen that there are different needs and requirements of every client as the
work is performed for them. It is not easy to serve and organisation. While every step of creating
a promotional campaign new requirements are brought forward by College. Due to this it is
difficult for the one developing strategy to work on a single program which is created by them in
the beginning. Along with this they also need to take care of competition. The management
continuously builds pressure upon client to create a campaign which is better than that of their
competitors. This pressure built on them makes it difficult to perform their work in peace.
Continuously changing external environment creates a threat for management due to which
management continuously pokes the company (Taber, 2020). This abruption in work of company
by management of College is a great issue which is needed to be dealt by advertising project
team efficiently and effectively in order to provide them services which fulfil all their
performance.
2.To attract more admissions toward services provided by the organisation- Another major
issue faced by client while developing a promotional campaign is that they need to make sure
they’ll make sure that their campaign will attract a number of people in that they need to get
admissions for organisational services. There are a number of different categories of people to
which this campaign must reach. All these people have different expectations from organisations
service. The reason behind choosing this service will also be different for every applicant. This
creates a major dilemma for client as well as the one who is developing of promotional
campaign. The major motive behind development of company is lost due to different
perspective. It is often seen that Moto of promotional campaign remains confusing. The
company making promotional campaign needs to understand customers and target audience in

order to make a program which is effective for them. Due to this confusing situation in which the
company is still makes this an important issue to be faced by them.
3.To increase profitability and market leadership- The reason behind development of campaign
is that it attracts maximum people and brings profitability for the organisation. If this campaign
is not efficient enough to bring maximum admissions in the organisational service that its aim
and objective could not be reached. It will result in failure of campaign. Other than this there are
a number of competitors for educational institutions present in the market. The promotional
activities are needed to be planned in such a way that they post to be better than those of their
competitors.In order to do so it is important that the affectively understand the strategies of
marketing which are used by competitors as well (Moraes and Gomes, 2020). Only then can
they be market leaders. This increases the work for those who are developing the strategy.
These are the major issues faced while creation of a campaign. It leads to delay in achieving
aims and objectives. All these issues are required to be dealt with maximum care so that it does
not a problem for strategy maker as well as educational institute in future.
CONCLUSION
From the above mentioned report it can be said that it is not easy to develop a promotional
strategy for top educational institutes. With the national program needs to be developed another
to make sure that it attracts different categories of people in surrounding of the organisation.
They also need to make sure that the promotional strategy includes all the benefits the
admissions would have from the services provided by the organisation. It is suggested that
continuous improvement plan is best to be used here as it is flexible and can be changed as per
the need and requirements of customer.

REFERNCES
Books and Journals:
Calnan, R.R., Cours, D.A. and Williams, M.S., 2020. Connecting to the real world: Incorporating
student consulting projects in real estate programs. Journal of Education for
Business. 95(1). pp.59-65.
Taber, P., 2020. Environmental consulting as experimental system: Uncertainty and emergence
in Ecuador’s oil sector, 1988–2001. Geoforum. 108. pp.88-97.
de Moraes, K.M.K. and Gomes, L.F.A.M., 2020. Success Factors in M&As of Knowledge-
Intensive Firms in Brazil: Evidence from Consulting Engineering Companies.
In Strategic Deals in Emerging Capital Markets (pp. 161-187). Springer, Cham.
Ghauri, P., Grønhaug, K. and Strange, R., 2020. Research methods in business studies.
Cambridge University Press.