Business Consulting for Regent Group London: Analysing Issues and Mitigating Strategies

This report analyses the issues faced by Regent Group London and provides strategies to mitigate them. It covers Porter's Five Forces, STP model, PEST analysis, and more.

Business Consulting

Table of Contents
Introduction......................................................................................................................................3
Main Body.......................................................................................................................................3
Clarify who your client is, and what is the problem they are facing..........................................3
Breaking down the problem........................................................................................................3
Top three issues of Regent college and the ways to mitigate them............................................6
Conclusion.......................................................................................................................................6
References........................................................................................................................................7

Introduction
It is essential for every organisation to analyse their issues and factors which can impact
bad upon their organisation and make those strategies which will help them to mitigate these
issues as soon as possible (Lee and Seo, 2018). This will further help the company to achieve
their business objectives without facing any obstacle. Regent Group London is a group of non
earning private colleges. It is founded in 1984 and it's branches located at different locations for
the convenience of their students. This college is famous for their quality courses and skilled
teachers to help students to clarify their doubts effectively. The following file covers clarification
of client and their main problem which they face. The following report also covers competitors
analysis, target customer analysis and external business analysis to break down the issues. At the
end this report will ends up with analysing top three issues faced by organisation and different
ways to mitigate them.
Main Body
Clarify who your client is, and what is the problem they are facing
Client is Rasika who is experienced marketing professional and joined the Regent Group
London in the year 2015. Rasika is responsible for promoting the college well and help the
college to attract more students toward their college. She is also responsible to help college to
analyse what all changes they require to adopt in their college by analysing students and their
parents perception toward their college. There are few issues which is analysed by Rasika while
working for the college and one of the biggest issues is their promotional strategies. It is found
that the Regent Group of London are not promoting their college and the facilities well in the
market due to which most of the students and their parents switch to opt another college for the
admission. Hence, Rasika decided to develop new campaign for the promotion of the Regent
college brand in market.
Breaking down the problem
The following issue get break down and Rasika get to understand the issue clearly by using few
of the marketing models for the Regent Group London.
Porter five forces- This model is used to analyse competitors forces for the company
presented in market and get to know how their strategies help them to gain competitive
advantage (Benazic and Varga, 2018). Here, basically the company is compared with their

competitors to analyse where are are gaining strengths and what are their weakness to gain
competitive advantage in market.
Threat of new entrants- It consist of threat related to new entered colleges in the market
upon Regent Group of Colleges in London. In context of educational sector in UK, most of the
colleges which entered the industry entered with effective entrance strategies and with effective
funding strategies. New colleges are having advance technology for learning and their effective
promotional strategies will help them to attract more customers. Hence, this new entered colleges
in the UK market have high impact upon Regent Group London.
Bargaining power of suppliers- In context of Regent College London, their suppliers
are those who provide them furniture and well developed computers for their students learnings.
This college is having more than one supplier so that in case one supplier switch to another
college then this will not impact bad upon them and they will quickly switch to another supplier.
Bargaining power of customers- In context of Regent group of colleges, they are
required to attract more students and their parents toward their college courses and facilities for
better learning. For this, they are suggested to promote their college well in the market specially
at the time of new admissions. It is also effective if they reduce the fees of their courses and
adopt diversity in their courses so that students will have option to opt any course according to
their interest and aim.
Threat of substitute goods- There are various colleges which can copy their functions
and strategies in market to gain attention of students for their own colleges (Bocanegra Alza and
et. al., 2021). Hence, Regent group of colleges must hire skilled teacher and adopt high
technology so that their students will gain practical knowledge with good guidance by effective
teachers.
Competitive rivalry- There are various competitors of Regent college in UK like
university of Oxford, university of Cambridge and many others which are more popular then
Regent university. It is essential for Regent college to analyse the strategy of their competitors
and reduce the fees of their college as compared to their competitors. Secondly, hiring skilled
and qualified teachers will also help them to gain competitive advantage.
STP model- This model is used to analyse targeted market of a organisation. In context of
Regent Group of Colleges their STP model is mentioned below-

Segmentation- This is the process of dividing market into various segments so that
company will analyse which segment is supposed to opt for having maximum profit. In context
of Regent college, they segmented their market on the basis of age group of customers like they
segmented 16- 24 year students and 24- 34 year students. Secondly, they also segmented their
market for parents of the students to make them influence that their college is best suitable for
the learning of their children. On the other hand, they also segmented their market of
geographical basis that why they have different branches of their college at different places.
Targetting- This is the process of selecting a single segmented group or a group of
segmented group to analyse their targeted customers (Benazic, 2021). In context of Regent
college they targeted 18- 35 year of students to take admissions, they also have 5 targeted
locations like Wembley, Kingsbury, Harrow, Southall and London.
Positioning- This is the process of promoting business in market so that their targeted
customers get to know about them. In context of Regent College they can promote their college
facilities on social media so that they will reach up to international level. They can also promote
their college on TV at the time of admission and build good relations with customers.
PEST analysis- This is done to analyse external business environment and their impact
upon business. PEST analysis for Regent college is given below-
Political factors- In context of UK they are having easy trading facilities. Hence, regent college
can take the request of their admission of their migrated students easily.
Economical factor- Employment rate of UK is high. Hence, this will help the Regent
college to hire skilled and qualified teachers for their students (Norton, 2020). Infrastructure of
UK is also well established and well developed. Hence, it will help the college to maintain the
condition of their building well.
Social factors- It consist of behaviour and attitude of students and society toward a
company or business. In context of Regent college, their students have the attitude to learn both
theoretical knowledge as well as practical knowledge. Hence, this will help college to focus on
fulfilling the demand of their students.
Technological factors- It consist of adopting high and advance technology for the
growth of organisation (Mears, 2020). In context of Regent College, they adopted advanced
software and computers for better practical learning of their students. They are also having
chemistry and physics lab for practical learnings.

Top three issues of Regent college and the ways to mitigate them
In context of Regent college it is found that they are facing various problems and few of the
commonly faced issues are mentioned below-
Bad promotional strategies- Regent college is unable to promote their college well in
market due to fund issues and lack of new ideas of promotion. This will impact bad upon the
college and most of the students and parents are unaware about the facilities and learning style
they have fro their students. This issue can be mitigated by starting advertising about the college
on social media which is having low cost and having international reach. Secondly, they must
highlight their advertisements more on admission time. Communicating with student's parents
will also help them to gain more admissions.
Communication issues- Regent college is having communication issues where the
teachers and students are unable to communicate well and even local students are avoided to
communicate with migrants (Hamade, 2021). This will impact bad upon college brand image.
Hence, this issue can be mitigated by providing them coaching and make them understand that
how communication can resolve their queries well and help them to live in better surrounding.
College can manage some fun activities or sports where they will invite all students whether they
are local students or migrants as well as teachers. This will develop a habit of communicating
effectively with each other.
Technological issues- Most of the complaints are receiving related to their technological
issues. Their students are complaining about having outdated computers and bad condition of
their chemistry and physical labs (SCHMUCK, 2020). This issue can be mitigated by preparing a
budget for improvement for college infrastructure especially in technical factor. They must
update their software and adopt advanced tools and machines for their physical and chemistry
labs.
Conclusion
It is concluded that porter five forces will help a organisation to analyse their competitive
factors and STP model will help to analyse targeted market and company's positioning in market.
PEST analysis will help to analyse external factors such as political factor, social factor and
many others and help to analyse their impact upon company. It is essential for a company to
analyse their marketing and other issues and make strategies to mitigate these challenges.

References
Books and journals
Benazic, D. and Varga, N., 2018. Service quality and customer satisfaction in business consulting
services: An importance-performance analysis based on the partial least square
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Benazic, D., 2021. THE ROLE OF SERVICE QUALITY IN SELECTING BUSINESS
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Proceedings, pp.24-32.
Bocanegra Alza, B.A. and et. al., 2021. Business consulting-Cía. de Minas Buenaventura SAA
Unidad Uchucchacua.
Hamade, H., 2021. Leadership Styles of Millennials and Organizational Effectiveness in
Business Consulting Organizations in Lebanon (Doctoral dissertation, Walden
University).
Lee, Y.H. and Seo, Y.W., 2018. A Study on the Effects of Business Consulting on the Business
Performance: Analysis of Elasticity of Consulting Factors and a Group Analysis Based
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Mears, C., 2020. Business model innovation-a business consulting report for Bianca
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Norton, L.W., 2020. The business of consulting psychology: Lessons from the field. Consulting
Psychology Journal: Practice and Research, 72(1), p.68.
SCHMUCK, R., 2020 Quality Management in the Business Consulting Service Sector.