Business Consulting: Issues Faced by Regent College London

This business consulting report explores the issues faced by Regent College London, including lack of brand awareness, Brexit, and lack of personal development. It also discusses the competition from Lancaster University and University of Bath.

Business Consulting

Table of Contents
INTRODUCTION......................................................................................................................2
Presenting the client and summarize the problem..................................................................2
Describing client in detail......................................................................................................3
Top three issue that client is facing........................................................................................4
CONCUSION............................................................................................................................5
REFERENCES...........................................................................................................................6

INTRODUCTION
Business consulting refers to that situation, where the company wants to discuss the
decision of the firm with other in order to determine the right path or direction. The chosen
part is Regent 2020 Campaign which is the institution that provide independent education for
students of all streams such that graduation and post- graduation. Also, in the same way, the
current report will also help to provide the detail analysis of the company’s problem, target
people and competitor and then provide top three ranking among all the problems.
Presenting the client and summarize the problem
Regent College London is the client and it faces many problem which are as mention
below:
 Lack of brand awareness: It is one of the top problem which the company is faces
such that the college provide the higher education and also diversify the operations in
multi- campus in London. But the school is not having a brand image at international
level and that is why, it cannot sustain the brand awareness at global context. That is
why, company consider this as an issue.
 Brexit: Another issue of client which affect the financial performance of the company
such that in modern era, company is carry out its operation which is regarded as a
dynamic and senior position holder adopt the changes in order to make sure the
success is attain (Nissen and et.al., 2019). But, due to Brexit, the company is not able
to attain the define aim that is why, it affected the overall brand image in opposite
manner. Like, students and parents are not ready to spend amount in the schools
because of high fees.
 Low value of school program: Quoted College did not have a brand image and that
is why, it faces issue of not having high value system in the school program.
Therefore, it is stated that, from last many years after Brexit, company did not provide
well- settled value to the student which in turn assist to attract range of customers.
 Lack of student’s personal development: In this dynamic environment, it is quite
difficult for the firm to carry out the changes quickly and fastly. In the same way,
Regent College is also faces issue related to lack of personal development of student
and this is due to low learning ability, lack of memory power (Ward, 2016). As a
result, student are not ready to accept new challenges and this lead to stress and
anxiety.

 Gap between student intention and action: there is a huge gap between the
intention and action of the student such that college did not provide advance facilities
to their students which in turn help to do what they think. Therefore, it is necessary to
enhance their creativity level which is possible when the college comply with the
advance technology such that artificial intelligence, virtual learning etc. This
encourage student to take a part, otherwise, it lost their creativity due to excessive
pressure which results in declining their overall performance.
Describing client in detail
Competitor: In this modern era, every company is facing tough competition in the business
era, in the same way, Regent College is also facing tough competition from Lancaster
University and University of Bath. These two rival firm attract customers with their
innovative programs and low fees with attractive programs. This in turn help the company to
stay ahead in the competition and meet the define aim as well (Aaron, 2018). On the other
side, Regent College is also trying to provide the best facility to students in order to meet the
define aim dedicated for better academic performance by promoting the use of advance
technology. The major basis of competition is the offered services and product to students,
therefore, it is analyzed that Lancaster University and University of Bath offered more good
variety of program as compared to Regent College. Therefore, company has to make strategy
in order to meet the define aim and stay ahead in the competition as well.
Target: There are three target people of College i.e. Students, Staff and Young people so that
it will help to minimize the problem. As it is also analyzed that students are burdened due to
lot of study curriculum due to which they feel under pressure and that is why, it affect the
personal development. Further, through professional staff, Regent College will also develop
innovative study programs which encourage students to take participate in the study and
decrease the level of burden as well. By targeting young people, also assist to demonstrate
advance technology which help to meet the define aim and objectives of the company as well.
Market: There is a tough competition in the market and that is why, company has to develop
the strategy which in turn assist to meet the define aim. As rival firm also keep providing
enough training to their students which help to determine the personal skills and also
minimize the gap between intention and action (Aronoff and Ward, 2016). Even market is
also influence by the use of marketing. Thus, the company did not uses the advance method
of marketing which affect the overall business. That is why, it is suggested to the firm to use

social media for new facilities which is introduced by Regent College so that it will help to
attract range of new students towards it.
External factors: The biggest external factor that affect the performance and business
operation of the college is technology factor such that in the era of digital technology, every
company is focused on online advertisement and this in turn help to attract range of new
customers (Thompson, 2018). On the other side, it is also analyzed that with the development
of online learning and artificial intelligence, College should also divert itself into this line
which help to minimize many problem and sustain the brand image at international level as
well. Further, if the firm implement the new idea that is Thinking Into Character, in which the
company help individuals to set their task and also allow them to think in better and creative
manner. This is also assist the firm to meet the define aim indulge into the innovative
technology as well.
Top three issue that client is facing
The top three issue which Regent College is faces are as mention below:
 Lack of brand awareness is consider the top biggest issue which the firm faces and it
is ranked in top because, the company did not have attractive programs which draw
attention of many customers towards it (Lee and Seo, 2018). That is why, it is
essential for the company to think and develop the best programs which assist to meet
the define aim and objectives. For instance, by adopting new technology and start
Three issues of
Regent College
Lack of brand
awareness
Lack of personal
development Brexit

implementing artificial intelligence, augmented reality and virtual reality that helps to
promote creativity among students and this in turn assist to meet the define aim. As a
result, the company is also sustain the brand image and sort out the issue as well
 Lack of personal development is ranked in second position among three issue because
being occupy a second position in the sector, it is the responsibility of the college to
make sure that it mainly focus on the personal development of the student. But
actually, students are not focusing on their work properly due to lack of memory and
learning ability (Mosonyi, Empson and Gond, 2020). Therefore, it is stated that
college has to develop a program which assist to develop personal skills among
student so that they handle the challenges by their own.
 Brexit is ranked in third position because it directly affect the financial position of the
company. Secondary study also shows that over half of the British schools and
colleges employ EU nationals and this affect the colleges in negative manner. Also, it
also affect the number of students which is decreases from 48% and most of the
college are actually faces issue with regards to legislation changes from Brexit. Thus,
it is clearly analyzed that after Brexit, the overall system of the college and education
sector in negative manner. That is why, it is ranked in third position.
CONCUSION
By summing up above report it has been concluded that Regent College faces many
problem such that high competition, Brexit, lack of personal development of the students, lac
of awareness in the global level, gap between the intention and action. This is affect the
overall business in negative manner. Also, by breaking the problem, it has been critically
concluded that company faces competition from Lancaster University and University of Bath
and its target people are staff, students and young people. Further, the most influencing
external factor is technological factor that affect the overall business and its operations.
Among all, Regent College ranked lack of brand awareness in top position, while Lack of
personal development is in second position and Brexit in third position.

REFERENCES
Books and Journals
Aaron, J. R., 2018, March. Experiential Learning: Transforming Strategic Management to
Strategic Business Consulting. In Developments in Business Simulation and
Experiential Learning: Proceedings of the Annual ABSEL conference (Vol. 45).
Aronoff, C. and Ward, J., 2016. Family business governance: Maximizing family and
business potential. Springer.
Lee, Y.H. and Seo, Y.W., 2018. A Study on the Effects of Business Consulting on the
Business Performance: Analysis of Elasticity of Consulting Factors and a Group
Analysis Based on Firm Age. Knowledge Management Research. 19(4). pp.39-58.
Mosonyi, S., Empson, L. and Gond, J.P., 2020. Management consulting: Towards an
integrative framework of knowledge, identity, and power. International Journal of
Management Reviews.22(2). pp.120-149.
Nissen, V. and et.al., 2019. On the Current State of Digital Transformation in the German
Market for Business Consulting. In Advances in Consulting Research (pp. 317-339).
Springer, Cham.
Thompson, K., 2018. Evidence for Applying Contemporary Gestalt Theories to a Business
Consulting and Executive Coaching Practice. Gestalt Review. 22(2). pp.249-263.
Ward, J., 2016. Keeping the family business healthy: How to plan for continuing growth,
profitability, and family leadership. Springer.