This presentation discusses the challenges faced by LSST and FSB in the academic sector related to target audience, competition, and market. It also highlights the main services offered by consultants and the specific services offered by LSST and FSB. The presentation further analyzes the problems faced by LSST and FSB in marketing and HR and the requirements for resolving them. The conclusion summarizes the main challenges and issues faced by organizations in the academic sector and the need for effective business consulting services.