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Business Consulting for Desklib - Understanding Client Requirements in a Given Industry

   

Added on  2023-06-18

15 Pages913 Words116 Views
Leadership ManagementHigher Education
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Business Consulting
Business Consulting for Desklib - Understanding Client Requirements in a Given Industry_1

Introduction
Business problems are resultant of various
situations being faced by a respective
business enterprises while engaging
business activities in open market
operations.
The given presentation document develops
understanding towards understanding
various client requirements in a given
business industry.
Business Consulting for Desklib - Understanding Client Requirements in a Given Industry_2

Project A: Fairfield School of Business
Business Consulting for Desklib - Understanding Client Requirements in a Given Industry_3

STP Model
Segmentation: Fairfield School of Business divides its customer base on the basis of two segments
which includes; Geographical and Demographic segments.
Targeting: The given school offers true value of multicultural and diverse culture of learning
experience and ensures quality of learning experience at the educational institute.
Positioning: FSB is regarded as one of the ranked university being operating in UK region. Also
the said institute is being ranked as #2 among the northern regional universities.
Business Consulting for Desklib - Understanding Client Requirements in a Given Industry_4

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