Branding Strategy and Public Relations Campaign for Regent Tutorial College

This presentation outlines the branding strategy and public relations campaign for Regent Tutorial College, focusing on the introduction of the Thinking into Character program (TIC). It addresses the challenges of increasing competition, low brand awareness, and the changing external environment. The presentation also discusses the target audience, competitor analysis, and the value offered by the consultancy group. Overall, it emphasizes the importance of effective branding and marketing in the growth and success of the college.