Business Contexts and its Management

Business Contexts and
its Management

Table of Contents
INTRODUCTION.......................................................................................................................................3
PART 1.......................................................................................................................................................3
External environment..................................................................................................................................3
Internal analysis...........................................................................................................................................5
Competition.................................................................................................................................................6
Operation management................................................................................................................................7
Managing Changes......................................................................................................................................7
Stakeholder Analysis...................................................................................................................................9
PART 2......................................................................................................................................................10
RECOMMENDATIONS...........................................................................................................................10
CONCLUSION.........................................................................................................................................10
REFERENCES..........................................................................................................................................11

INTRODUCTION
The organization is very important in economic success and development. It is also useful
in creating employment that increases economic situation of nation. It signifies the present
pandemic that put devastating effect on organization belongs from diverse industry. Due to this,
the organization is confronting enormous reduction in sales as well as profit margin. There are
different kind of industry who focuses on earning profit margin during the pandemic like online
learning, online fitness and so on. In current assignment, Aston Martin is the company which is
taken into account. It is well known organization of automotive sector. It was founded in 1913
within London and presently expanded organization at international level. It is assess that the
company facing large adverse effect due to the crisis related to covid-19. The current assignment
signifies micro and macro analysis of company by using proper tool like Blue Ocean Strategy,
PESTEL analysis and so on. In assistance of this, the competitor analysis has included in this
assignment in addition with proper technique related to operation administration. And, it involve
change administration model like Lewin’s model for executing changes within business
organization in an appropriate manner. Therefore, the stake holder analysis has also carried out
in report by using power and also influences grid matrix in addition with proper recommendation
for further development (Alves, Fernandes and Raposo, 2016).
PART 1
External environment
There is different kind of element that is prevailed in external atmosphere that
significantly impact the organization. It is important for the management to undertake
assessment of external atmosphere so they so that they can take necessary proceedings
accordingly so that the PESTEL analysis related to Aston Martin is going to be mentioned
below:
Political factors connected with prevailing political atmosphere of nation. It signifies
changes within present government that bring changes within existing policy of organization. In

reference of Aston Martin its future will affected with financial that aids assistance that is
received through government authority in context of subsidiary.
Economic factors it signifies economic situation, demand, supply and so on. Due to
COVID-19, the automotive sector must be affected in adverse manner. In demand and need
within market is reducing drastically due to decrease in buying behavior of user. In reference of
Aston Martin, the organization assesses £118.9loss due to effect of covid-19. In assistance of
this, there are different kinds of staff due to lack of task and work that negatively affect economy
of nation.
Social factors involves diverse element that is connected with buying or purchasing
behavior of user and its personality. In current time, due to economic downturn, the individual
person does not need to invest within luxury product. In context of Aston Martin, the focus is on
investing significant contribution within CSR activities for formulating favorable brand image at
marketplace.
Technological factor in current time, technology is important part of organization. In
assistance of this, UK is determined as twelfth largest producing of vehicle so it is important for
organization to emphasis on design and bring innovation within vehicle. In reference of
respective organization, they required to put appropriate amount of research for manufacturing
advanced vehicle (Andersen, 2020).
Environmental factor the customer increases their concerns regarding environment, thus
the demand for fuel consumable vehicle that are good from atmosphere perspective. In context of
chosen company, they required to manufacture fuel appropriate for vehicle for dealing with
recession at market place
Legal factors herein, there are different kind of rules & regulation which is followed by
organization in automotive sector. There is diverse regulation that is connected with import as
well as export of vehicle. Therefore, the taxation lenient within UK as compared to another
nation thus it is possible for Aston Martin to execute organization in an appropriate manner.
Trends in external environment