Business Context and its Management

Business context and its
management

Table of Contents
INTRODUCTION...........................................................................................................................3
Main body........................................................................................................................................3
Task 1...............................................................................................................................................3
External environment analysis...............................................................................................3
Task 2...............................................................................................................................................6
Internal environment Analysis...............................................................................................6
Task 3...............................................................................................................................................7
Managing change....................................................................................................................7
Part 2..............................................................................................................................................10
Task 4.............................................................................................................................................10
Strategic planning.................................................................................................................10
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Growth and sustainability of the business industry is depending on the environment factors
and its influence. So in context to managing the continuous growth and development
organization have to make strategic plan for balancing the effects of environmental factors. One
of the most affecting environmental factor is covid-19 which has affected the business industries
in different ways. Some of the business industry has faced huge loss and some of the industry
developing higher revenue. Morrison’s is one of the largest chain of supermarket which comes at
the 4th position. Its headquarter in UK, England. In this report the brief analysis of covid-19
impact collectively with the other environmental factors is going to be done by the aid of internal
and external environment al analysis. Along with this stakeholder analysis and managing change
is going to be considered in this report in order to develop effective post pandemic strategic plant
and recommendation for effective management and growth (Nangia, M. And Mohsin, F., 2020).
Main body
Task 1
External environment analysis
Components of industry external environment where organization is operating
External environmental components for the Morrison are similar to the basic important
environmental components such as, political, economic, social, technological, legal and
competitive, global, environmental. Each and every business organization is get affected by the
all these external environmental components because that are interconnected and affect each
other. Due to the covid-19 High Street retail growth and profit is affected in both positive and
negative terms. Such as the environmental factor this covid-19 affected the social environmental
factors such as customer’s preference and demand changed to online shopping and increased the
sale of products. And another hand it loses the profit in order to manage this pandemic situation
for their nation and employee’s bonus or absence payment (Babatunde, O.M., 2019).
Analysis
Covid-19 is there environmental factor which has affected the all other components of
external environmental factors. Due to which customer demand and trends are changed such as
customers are moving towards online shopping, lower price and organic products. Customers are

start to prefer more health products and safe services (Ratten, V. And Jones, P., 2021). Below is
the brief analysis of external environment and its leading trends in context Morrison.
TAM, SAM, SOW
This is one of the most important business analysis and management tool which helps
analyze and calculate different factors and trans of business and market. This helps to calculate
the organization profit, organization future growth opportunities and possibilities, project
analysis and representation to make an effective growth strategy.
Total addressable market
This part of the tool is involving calculation of the overall size of the market our
customers demand in context to the organization products and services. So in the United
Kingdom total population is
60 million, due to which total addressable market for Morrison is 60 million.
Serviceable available market
As the United Kingdom is big and having huge population which cannot be reach by the
organization so in context to make the right business strategy that is important to analyze the
numbers of reachable market such as the presence of multiple retail outlets any United Kingdom
most of the places as can be reachable for the Morrison by selling their products through their
connection. There is 192 billion size of the British retail grocery market which is covered by the
500 stores of Morrison and its online services (De Turi, I. And Garzoni, A., 2018).
Serviceable obtainable market
This part of the tool is involving the calculation of the actual reachable market of the
organization the position of organization, its brand value and market share as representing the
right information of serviceable obtain market of company. Such as Organization market share
is 10.4% which means company can easily reach 10. 4% of market.
Red ocean and blue ocean strategy
This strategic tool is develop by the W. Chan Kim and Renée Mauborgne in 2005, which
helps to build the strategic business planning in context to the market competition and
organization development. Red ocean strategy as involving the development of business strategy