Strategic Business Development: WePlanBetter Event Management Analysis

This report delves into the creation and development of a business, specifically focusing on WePlanBetter, an event planning management organization. It discusses the challenges and issues faced by start-ups, emphasizing the importance of proper planning and design. The report explores the business model canvas as a strategic management approach for achieving business goals, highlighting its advantages in evaluating, assessing, and developing innovative ideologies. It also considers the lean canvas model as an alternative business plan for stability. Furthermore, the report analyzes the advantages of implementing the canvas business model, including its simplicity, consumer focus, and risk management benefits, alongside its potential for providing a competitive edge in the market. The analysis also identifies some of the shortcomings of the Business Model Canvas.

Business Creation and
development

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
PART A...........................................................................................................................................3
1. A Business idea and its creation..............................................................................................3
2. Background of the issues.........................................................................................................4
3. Mentioning a reason of choosing the business model.............................................................4
4. Considering an alternative business model..............................................................................5
5. Advantage of implementing the Canvas business model........................................................5
PART B...........................................................................................................................................6
CONCLUSION................................................................................................................................9
REFERENCES................................................................................................................................1

INTRODUCTION
A business creation and its development is the process of setting an activity which will
boost up the growth and of the occupation in definite manner. In this act, the business has to deal
with many challenges and issues which can affect the business or start-up where the owner has to
keep a focus on these objectives. A start-up needs a proper planning and designing of different
areas which helps and supports to run a business in appropriate way and can lead the business at
stable position. WePlanBetter organization have to start new business with having various
facilities such as small get together, birthday parties and family gathering program at their place.
For doing a business an individual has to follow and implement various view which can
help in driving the business at higher level. The report will illustrate the areas of implementation
and the planning and controlling process of the business start-up which is required to understand
in accurate manner (Tan, and Zhang, 2018). For performing a good business start-up, the report
will also include the business model canvas which will help and make an effective understanding
of growing the business.
MAIN BODY
PART A
1. A Business idea and its creation
A business start-up is consisted of different elements and process which an individual
want to develop and grow their occupation in definite manner and can obtain the beneficial
results. By putting the different innovation and ideologies helps a start up to grow and provide
effective outcomes. Regard to the performing a business start-up considering an event planning
management which requires to be developed by putting the best efforts and knowledge. To start
an event management business an individual need to focus on various areas so that they can be
able to make the occupation more stable. In the event management it is required to start the
working by taking the small projects from which it will help an individual to understand the
different business needs, requirements and market challenges in the event management market.
In a start-up of any business it is required to adopt and collect the information of the
market and puts the efforts in fulfilling the market demands which can make the organization to
grow effectively (Ismatullayevich, and Bulturbayevich, 2021). An event management

WePlanBetter has to start with small projects like small get together, birthday occasions and
even a family gathering programs from which the business people can understand and evaluate
their areas of improvements and also can supply their best efforts in the starting process.
2. Background of the issues
In the start-up management the WePlanBetter required to keep an eye on the market
demands and requirements which can be fulfilled by the organization and can obtain fruitful
results. An event management organizations are mostly affected by the improper planning and
insufficient finance in the working process. A management is required to make a definite design
and planning of the event structure which is given and described by the client. Nowadays, there
are so many organizations who are not able to grow their business and occupation due to lack of
planning management and some because of decrease of finance and economy vales which puts
the great impact on the event management industry.
To conduct a business and working process, it is required to collect the accurate data and
information of the event occasion and requirement of the client so that the event planner can be
able to make a valid structure even in the low finance amount (Kedziora, and KIVIRANTA
2018). The event planner just makes an inappropriate plan and conducts the event in improper
way which is giving unsatisfactory thought and feeling to the clients. However, the business
start-up companies need to focus on the designing process from which they can be able to satisfy
their customers and even at low economy which will put the positive impact on the business.
3. Mentioning a reason of choosing the business model
In this entire process of setting a business which has been considered as event
management organization has to be performed a business model to exhibit the occupation in
accurate manner. According to this concept, will choose a business canvas model which can be
very helpful in performing the business start-up accurately. A business canvas model is a
strategic management approach which includes the different areas of business and supports to
achieve the goals and targets in effective manner. It includes the evaluation, assessing, describing
and development of new ideologies and innovation which can support the organization in
successful manner.
Performing and utilizing this canvas model will help the event management start-up to
grow and develop in the well-designed and mannered way which will also increase the

productivity and provide the positive reputation (van Zelst and et.al., 2021). This model helps an
individual to execute their planning and thoughts in an action and can deliver the idea in the
market. In other words, this is the great and very effective idea and platform which helps in
implementing the business idea or concept in the market.
4. Considering an alternative business model
In general, the business canvas model is very effective since previous business start-up
experiences who have delivered the importance and its effectiveness which helps them to grow
their business. In this order, is necessary to make a backup plan where it is required to consider
the alternatives of the business model approach from which a start-up business can be able to do
a working at a safe side. Thus, considering a lean canvas model as an alternative business plan
will help the organization and business to be at stable position. This model has been considered
because in research it has been founded effective and a very simple to apply.
The lean canvas model is a business plan template of one page which supports an
individual to deconstruct the thoughts into the action and also enable them to achieve their goals.
Even, when a new start-up business takes place they avoid the costly structure which helps them
to not become a failure (Baldassarre, Konietzko, and et.al., 2020). In addition, the most of the
companies utilizes this model to perform well in their market such organization are Amazon,
Facebook and even YouTube platform who are able to boost up their productivity.
5. Advantage of implementing the Canvas business model
The business canvas model is very simple and easy to understand its different
components which help the occupation to grow definitely. This business model can be utilized
by any kind of industrial sector and not have to put more efforts in the process. It also helps to
connect easily and can be utilized to monitor the performance of the occupation in definite order.
Even there are lot of advantages of implementing this canvas model in the start-up business as
this strategy mainly focuses on the consumer's satisfaction. Also, they reduce the risk
management of the business as a proper planning has been done and provides the requirement of
the clients in effective manner.
The canvas model is also performed by the many multinational companies also from
which they can be able to grow and develop their business in fruitful way (Thomson, Cuskelly,
Toohey, and et.al., 2019). To run a business, it is required to understand the competition in the
market and its unique strategy to overcome and reduces the risk and challenges from which a

company can be able to obtain higher success, this model provides the competitive edge over
other organization and make a unique reputation in the business market.
PART B
The business model canvas is famously the ultimate tools for the business transformation and has
been used for creating the succession. Strategy is not taken into account, In the beginning up
administration the organization is needed to watch out for the market requests and prerequisites
which can be satisfied by the association and can get productive outcomes. An occasion the
executives associations are generally impacted by the inappropriate preparation and inadequate
money in the functioning system (Hamwi, Lizarralde and Legardeur, 2021). An administration is
needed to make a positive plan and arranging of the occasion structure which is given and
portrayed by the customer. These days, there are such countless associations who can't develop
their business and occupation because of absence of arranging the board and some in light of
diminishing of money and economy vales which places the incredible effect on the occasion the
executives business.
To direct a business and working cycle, it is needed to gather the precise information and
data of the occasion event and necessity of the customer with the goal that the occasion organizer
can have the option to make a substantial construction even in the low amount. The occasion
organizer simply makes an unseemly arrangement and led the occasion in inappropriate manner
which is giving unacceptable idea and feeling to the customers. Nonetheless, the business new
businesses need to zero in on the planning system from which they can have the option to fulfil
their clients and even at low economy which will place the positive effect on the business
(Dobrowolski and Sułkowski, 2021). It can be more to profit than revenues and cost, In this
whole course of setting a business which has been considered as occasion the executives
association must be played out a plan of action to display the occupation in precise way. A
business material model is an essential administration approach which incorporates the various
areas of business and supports to accomplish the objectives and focuses in compelling way. It
incorporates the assessment, surveying, portraying and improvement of new belief systems and
development which can uphold the association in fruitful way (Braun, Schöllhammer and
Rosenkranz, 2021). Performing and using this material model will assist the occasion the

executives with beginning up to develop and create in the very much planned and mannered
manner which will likewise expand the usefulness and give the positive standing.
This model assists a person with executing their preparation and contemplations in an activity
and can convey the thought on the lookout. All in all, this is the extraordinary and extremely
powerful thought and stage which helps in executing the business thought or idea on the lookout.
It does not show any interconnection, By and large, the business material model is exceptionally
successful since past business fire up encounters who have conveyed the significance and its
adequacy which assists them with developing their business (Fatima And et.al.,2021). In a
specific order, is important to make a reinforcement arrangement where it is needed to consider
the options of the plan of action come closer from which a new company can have the option to
do working at protected side. Consequently, considering a lean material model as an elective
field-tested strategy will help the association and business stable position. This model has been
considered in light of the fact that in research it has been established powerful and an
exceptionally easy to apply. The lean material model is a strategy format of one page which
upholds a person to deconstruct the contemplations into the activity and furthermore empower
them to accomplish their objectives. Indeed, when another new company happens they stay away
from the expensive construction which helps them to not turn into a disappointment.
Likewise, the majority of the organizations uses this model to perform well in their market such
association are Amazon, Face book and even YouTube stage who can support up their usefulness
(Basile, 2021). It does not acknowledge the company with role within its eco-system, the business
material model is exceptionally basic and straightforward it’s various parts which assists the
occupation with developing without a doubt. This plan of action can be used by any sort of
modern area and not need to invest more amounts of energy simultaneously. It additionally
assists with associating effectively and can be used to screen the presentation of the occupation
in distinct request. Indeed, even there are parcel of benefits of executing this material model in
the new company as this methodology around the purchaser's fulfilment. Additionally, they
diminish the danger the board of the business as an appropriate arranging has been done and
gives the necessity of the customers in viable way. The business canvas model is additionally
performed by the numerous worldwide organizations likewise from which they can have the
option to develop and foster their business in productive manner.

To maintain a business, it is needed to comprehend the opposition on the lookout and its special
system to survive and lessens the danger and difficulties from which an organization can have
the option to acquire higher achievement, this model gives the strategic advantage over other
association and make a remarkable standing in the business market.
Business development tools in the future
Business development is the one of fasted way through which business can grow and developed.
It can also one of the most time intensive and typically required for planning, stamina and focus
on customer segments for business development (Becker, 2021). Know about competition, it is
important for the business to know about their competitors and what they offer so that can help
differentiate with pack. Along with this also make sure for analysing what makes the business for
creating the stand crowd and obsessively for working with differentiation. Add values and build
trust, while for business growth that can come from adding with value for every relationship with
having proper perspective customer and keep their existing customer. Moreover, business needs
to make their effective products and services through which they can easily build the better
customer relationship.
Business advancement is the one of abstained way through which business can develop and
created. It cans likewise one of the most times serious and regularly needed for arranging,
endurance and spotlight on client sections for business improvement. Have any familiarity with
contest; the business actually must be aware of their rivals and what they offer so that can help
separate with pack. Alongside this likewise ensure for dissecting what makes the business for
making the stand swarm and fanatically for working with separation (Kamarulzaman and et.al.,
2021). Add esteems and construct trust, while for business development that can emerge out of
adding with an incentive for each relationship with having appropriate point of view client and
keep their current client. Besides, business needs to create their successful items and
administrations through which they can undoubtedly assemble the better client relationship. A
beginning up of occasion the executives association doesn't have any critical accomplices as the
business is making its dependability on the lookout and requirements to invest their amounts of
energy in the occupation to develop their business. In the occasion the board arranging the
organization need to supply their development and philosophies to direct an event in fruitful
way. The new company of occasion the board association has the interior allies or key
accomplices who are its partner or representative, supporting the business to upgrade.

To lead and work the occasion of any event there are numerous assets are required like scholarly
physical and monetary assets. The actual assets incorporate the kitchen and food or drinks things
like blades, set of glasses advertisement plates, napkins, spoons and such more. On another way,
the scholarly assets include the servers and safety officers for the occasion and monetary regions
incorporate the exact spending plan and money structure (Nicoletti, 2021). This component
depicts the region of the advertising of the business however various channels and stage. The
business destinations and online media is the best stage for the advertising of any sort of business
and surprisingly the occasion the board association likewise can place their occasion and events
pictures on their site including the reactions of their customers will assist them with spreading
their business in successful way from which number of individuals can have the option to be
aware of the occupation and its outcomes. This component portrays the necessities and
prerequisites of the customer and the occasion organizer endeavours and answers for complete
their requests (Vallet, 2021). The occasion business offers a support where they apply their
coordinated factors and belief systems in the given spending plan and change the occasion
fruitful and successful. Indeed, the association can give the input frameworks to their clients so
they can have the option to comprehend the necessities precise and can invest their hard energy
and endeavours in finishing them.
CONCLUSION
In this report, it has been concluded that to start a business an individual need to look out for
many areas from which they can be able to understand the business needs and requirement.
There are different issues nowadays which are affecting the business performance and mostly for
the start-up ventures who are not able to grow their occupation in definite order. The report has
mentioned the various issues of the start-up organization who are leading them to not obtain
effective results. In addition, it also implemented a business model plan to understand the
effectiveness of the structure in the business world.

REFERENCES
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