Business Customer Relationship: Strategies and Analysis Report

This report provides an in-depth analysis of business customer relationships, emphasizing their crucial role in determining market performance. It explores the advantages of aligning business goals with consumer benefits, highlighting how goal setting drives employee performance and enhances service delivery. The importance of customer data in strategy development is discussed, along with the limitations of data protection and their potential impact. The report examines factors influencing customer preferences, the benefits of multichannel contact points, and the significance of customer loyalty programs. It also underscores the importance of making a positive first impression to foster long-term customer relationships and business growth. The report references several academic sources to support its findings, offering a comprehensive overview of the subject matter.

Running Head: Business Management 1
Business customer relationship
Name:
Institution:

Business Management 2
Business customer relationship
The relationship of a business with its customers determines the business performance
in the market. The paper gives insight on business customer relationship. Among the
discussed factors include; the advantages that the customer gain in service delivery based on
organization goals and strategies, the importance of collecting customer data and limitations
of protecting the collected data. The paper also discusses customer preference, advantages of
companies having a multichannel contact point, business loyalty program and service
delivery and the importance of making impression on the first opportunity.
Advantages of business goals to consumers
Businesses do set performance targets by stating objectives and assessing the
employee performance. The setting of goals ensures that employees do work hard to meet
their responsibilities (Mauya, 2015). This advantages the consumers who enjoy maximum
utility from the goods and services offered. Target goals for the Google company are set and
the employee's responsibilities are defined. Students can use this strategy in the business field
to realize business growth.
Importance of customer data and the effects of its limitation
In developing business strategies there is a need for data collection in order to
understand the business environment in a better way. Customer data is among the key
requirement during a business strategy development. The data gives the company an idea on
the consumption rate of their products. In return, the business is able to determine the cost of
inputs and time for the production of goods that fit the consumer demand rates (Patil & Yogi,
2011). A business can prefer to protect the data obtained so as to avoid competition in the
available opportunities. The limitation can have a negative impact on the business if the data

Business Management 3
collection process was faulty. This results from the failure of data comparison with other
businesses to determine accuracy.
Factors that determine consumer preference
Customers do prefer services and goods from given companies more than others. The
preference is based on a number of factors which include; quality of service delivery (Ismail,
Masood & Tawab, 2012). The prices of commodities do also determine customers preference
where they prefer alternative goods to high-cost goods. Lastly, the social status of the
consumers determines the businesses from which the consumer purchases their goods and
services.
Importance of multichannel contacts to a business
Multichannel contacts in a business have great importance on the emergence of new
business channels. The aim of using multichannel is to help in attaining the business target
mark. It also offers the consumer with an option to purchase and enjoy services form different
channels (Stojkovic, Lovreta & Bogetic, 2016). The multichannel contact allows for business
expansion to the global market.
Customer loyalty based on the company’s service delivery
Customer loyalty is built over time based on a company’s services delivery. The
loyalty is determined by the frequency of customer service demand form a certain business
(Kheng & Mosahad, 2010). The loyalty is such that the consumer would continue to demand
the commodities even after a price increase to the consumer's production. Companies should
focus on product quality and quality of service delivery in order to gain customer loyalty.
Importance of a business first impression

Business Management 4
The business impression is a vital determiner of business survival and growth.
Businesses should develop strategies that will help build a public image concerning the
business (Oliveira, Azevedo & Borges, 2016). Also, company size creates a good business
impression on the consumer. Established businesses do create confidence in the customer on
service delivery. This helps them in creating a good business impression that enhances the
business growth. Businesses should strive to create impression on their first encounter with
the consumer in order to gain their loyalty.
Business should focus on developing a good relationship with their consumers. The
business management should develop strategies that will enhance quality service delivery.
The strategies will help in building the public image concerning the business. As a result, the
business will grow and promote its survival in the business field.

Business Management 5
References
Ismail, Z., Masood, S., and Tawab, Z., M., (2012). Factors affecting consumer preference of
international brands over local branches. 2012 2nd international conference on social
sciences and humanity, Vol. 31. Pp. 54-59
Kheng, L. and Mosahad, R., (2010). The impact of service quality on consumer loyalty: A
study of banks in Penang, Malaysia. International journal of marketing studies, Vol.
2. Issue 2. Pp. 57- 66. Retrieved from www.ccsenet.org/ijms
Mauya, N. (2015). The importance of setting performance targets on service delivery in
performance contracting at the ministry of tourism, Kenya. Global journal of human
resources management, Vol. 3 Issue 5. Pp. 1-8
Oliveira, J., Azevedo, G. and Borges, F., (2016). Impression management and self-
presentation dissimulation in Portuguese chairman's statement.Corporate
communication: an international journal, Vol. 21 Issue 3. Pp. 1-34. Retrieved from
http://dx.doi.org/10.1108/CCIJ-11- 2015- 0074
Patil, V. & Yogi, M. (2011). Importance of data collection and validation for systematic
software development processes. International journal of computer science &
information technology, Vol. 3 Issue 2. Pp. 260-278
Stojkovic, D., Lovreta, S. & Bogetic, Z. (2016). Multichannel strategy- The dominant
approach in modern retailing. Economic annals, Vol. 51 Issue 209. Pp.105-127