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Improving Sales and Customer Base: Marketing Mix Analysis for Michael's Café

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Added on  2023-01-23

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This presentation discusses the marketing mix analysis for Michael's Café, including suggestions for changes, monitoring strategies, and impact on marketing objectives. It explores the importance of product uniqueness, pricing strategy, and promotion in the success of a business. The presentation also emphasizes the need for accurate and honest promotions to avoid damaging the business. Additionally, it highlights the influence of the business's location on target customers.

Improving Sales and Customer Base: Marketing Mix Analysis for Michael's Café

   Added on 2023-01-23

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Business
(Assessment 3)
Improving Sales and Customer Base: Marketing Mix Analysis for Michael's Café_1
INTRODUCTION
Marketing mix is a marketing plan which covers
various aspects such as product ,price place and
promotions.
The study will give various possibilities which
can help the business in improving its sales
revenues and creating a effective customer base.
Improving Sales and Customer Base: Marketing Mix Analysis for Michael's Café_2
Michael's Café Marketing Policy and the case study
The company has failed to comply with its promises of weight loss through their exotic coffee
bean increasing the metabolism of the of the body.
It also made promises for its products to cater for allergies like dairy-free, gluten free, nut free
etc.
Improving Sales and Customer Base: Marketing Mix Analysis for Michael's Café_3
Success of the advertising campaign
The advertising campaign became successful as people are becoming more health conscious.
Coffee is a very commonly used and is daily necessity of many office workers.
The advertisement successful as Cafe made promises about weight loss increasing the
metabolism of the body It attracted many office workers and health professionals due to its
weight prospects and low cost.
Improving Sales and Customer Base: Marketing Mix Analysis for Michael's Café_4

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