Business Data & Information: Problem-Solving

Running Head: BUSINESS DATA & INFORMATION: PROBLEM -SOLVING
Business Data & Information: Problem-Solving
Name of the Student
Name of the University
Author Note

1BUSINESS DATA & INFORMATION: PROBLEM -SOLVING
Table of Contents
Task 1...............................................................................................................................................3
Task 2...............................................................................................................................................4
Task 3...............................................................................................................................................4
Part a............................................................................................................................................4
Part b............................................................................................................................................5
Part c............................................................................................................................................6
Part d............................................................................................................................................6
Task 4...............................................................................................................................................7
Part a............................................................................................................................................7
Part b............................................................................................................................................8
Task 5...............................................................................................................................................8
Part a............................................................................................................................................8
Part b............................................................................................................................................9
Task 6...............................................................................................................................................9
Task 7.............................................................................................................................................10
Part a..........................................................................................................................................10
Part b..........................................................................................................................................12
Task 8.............................................................................................................................................12
Reference.......................................................................................................................................14

2BUSINESS DATA & INFORMATION: PROBLEM -SOLVING
Appendix........................................................................................................................................15
Appendix 1.................................................................................................................................15

3BUSINESS DATA & INFORMATION: PROBLEM -SOLVING
Task 1
According to the Malaysian-German chamber of Commerce and industry (MGCC) report of
March/ April 2016 the wholesale stationary industry of Germany is well placed. The office
supply and writing materials industry at Germany has a total turnover of €14.8 billion. Further
the information also provides that the individual spending’s on stationary products in Germany is
€182 annually. Out of the annual spending of €182 by an individual €35.2 is on writing and
drawing materials. The individual German spending on writing and drawing materials secures
for Germany second amongst European countries (malaysia.ahk 2016).
During the period 2014-15 the German stationary market grew by 3.5%. As such there was an
increase in the domestic market by 2.5% and in international market by 5% for German
stationary products. The growth in sales of German stationary products in the international
market is attributed to the fact that the products from Germany have a good reputation.
Moreover, the report provides that the major stationary brands had a growth of 70% in 2015
(malaysia.ahk 2016).
Moreover, the report finds that as compared to the stationary market the paper and paper
products market internationally has shown a decline in sales. The decline in sales is a result of
digitalisation in private and public practice.
The German industry is sustained by 2200 wholesale companies. The net turnover of the
wholesalers is less than €500,000. Apart from wholesalers, there are 5500 retailers who
specialise in retailing paper, writing instruments and office supplies. The net turnover of the
retailers is less than €250,000 (malaysia.ahk 2016). The retailers have been recognised by Trade
Association for Office Supply and Writing Materials (HBS). HBS has issued special labels to
well-known retailers.
The growth of the retail industry has been possible by the 24-hour accessibility of the retailers.
Stationery retailers have customised their sales according to the requirements of the consumers.
The growth of the industry has been supported by the strong German GDP growth (malaysia.ahk
2016).