Business Decision Analytics

This report explores the factors impacting customer satisfaction in Rydges Hotel and provides recommendations for improvement. It discusses the methodology, data analytic tools, and decision-making process used in the analysis.

Running Head: BUSINESS DECISION ANALYTICS
Rydges hotel
Business decision analytics
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BUSINESS DECISION ANALYTICS 1
Table of Contents
Introduction......................................................................................................................................2
Problem statement...........................................................................................................................2
Methodology....................................................................................................................................2
Data analytic tool.............................................................................................................................3
Decision making process.................................................................................................................3
Three decision making tool.............................................................................................................5
Tool- Graphical representation....................................................................................................5
SWOT analysis..........................................................................................................................13
Cost-benefit................................................................................................................................14
Findings.........................................................................................................................................15
Conclusion.....................................................................................................................................15

BUSINESS DECISION ANALYTICS 2
Introduction
Rydges hotel is considered one of the best hotels in hospitality industry. This hotel operates it
business in many countries of the world especially Australia, New Zealand and London in
England. Rydges hotel accommodates almost one million guest every year and is continuously
spread their business in terms of market expand. This hotel is basically the subsidiary part of
ASX organization which operates in hospitality and entertainment business (Rydges, 2019). As
per the study, deputy manager plays very important role in development and progress of this
organization in terms of operational excellence. A hospitality industry is always facing lot of
issues related to the hospitality industry like food quality, service, customer satisfaction and so
on (Work able, 2019). As deputy manager of this organization, it is my duty to explore all the
possible factors which can impact the customer satisfaction related to the service of the Rydges
hotel.
Problem statement
Presently Rydges hotel is suffering from the food quality issues in most of its business operation
in Australia. Few customers have complained about taste of the Food and beverage and few has
complained about the quality of the Food and beverage.
Methodology
In this situation, it is better to make use of primary data as resource of collecting information
because it will offer first-hand information which will play very important role in improvement
the presence situation which is being face by the organization (Liddy, Wiens & Hogg, 2011). It
will help in focusing on the exact issues instead of wondering around quality issue in food and
beverage. Primary data will eliminate the chances of manipulation possible in the research

BUSINESS DECISION ANALYTICS 3
process. In addition to this, primary data collection will help in offering reliable outcomes as
compared to secondary data which is completely based on the research of other person (Goeree
et al., 2009). In secondary research it is very difficult to find out the exact intention of the person
who is conducting the research. Intention can be positive as well as negative.
Data analytic tool
In this present situation, I believe that research with the help of survey will be better because it
will offer us opportunity to explore the aspects which are impacting the overall quality service of
the hotel in terms of Food and beverages. The survey will be truly based on the questionnaire
having tens question related to the quality of the food and beverages (Polson et al., 2010).
Questionnaire will act as scientific tool in exploring the factors which are essential for bringing
possible improvement in the present situation. Questionnaire will helps in bringing the scalable
pattern in the research which can be later connected with the practical aspects. In addition to this,
Questionnaire will also offer the advantage of easy analysis which can be interlinked with quality
standards related to food and beverages (Mease et al, 2011). Questionnaire will offer faster result
as compared to other data analytic tool and it will also help in making our research easier
because outcome will be already explored. In addition to this it is one of the most valid
techniques in order to explore the linked data.
Decision making process
In order to bring improvement in the current business operation of Rydges hotel, it is very
important to make effective use of all the seven step process in the decision making process.
These steps will help in understand the correct approach which can be applied in this situation in
order to bring efficiency in the quality service of the hotel.

BUSINESS DECISION ANALYTICS 4
Identify problem
This step will include the main problem which is being faced by Rydges hotel in present
situation such as quality issue related to food and beverage served by the hotel. In addition to
this, this step will also include the number of occurrence regarding the issue whether occurrence
is regular or irregular and timing related to the issue if any (Sanayei, Mousavi & Yazdankhah,
2010).
Gather relevant information
In this step, I will try to gather lot of primary information in order to generate a pool of data
related to the issue. Generating pool of data will offer me opportunity to explore the root cause
linked to the issue (Liberatore & Nydick, 2008). In addition to this, I will make use of primary
data instead of going for secondary that because it is one of the most reliable data which can be
used in research survey.
Identifying the alternatives
In this step, I will try to explore the collection information from the survey and try to develop the
possible alternative in the form of option which can be implementing in this situation for the
better outcome. This step will involve many idea generation tools like brainstorming, sketch
board and so on.
Analyze the alternative according to importance
In this step, I will try to explore each alterative on the base of their importance in order to find
out which option will be better in this situation in order to eliminate any state of confusion
related to the available alternative for this quality improvement service in the hotel. It is

BUSINESS DECISION ANALYTICS 5
important to identify various alternatives. For instance- in order to maintain the quality, the
organization would import raw material from qualified farmers rather than getting it from local
farmers. Another option or alterative can be training the employees to attain appropriate quality.
The restaurant can apply SOP (standard quality processing) so that the issue for coffee quality
can be resolved.
Select option
In this step, I will try to choose the best option available based on its weightage in the
improvement process. In present situation, the organization decides to opt for import farmers
rather than local farmers.
Action and recommendation
In order to improve and maintain good quality food, it is important to create long-term plan and
make smaller steps to achieve the goals. This restaurant should prioritize plans and procedures
that can improve the quality. The restaurant should create a proper understanding of quality
costing. The restaurant has to perform regular analysis and implement automatic statistical
process through the control system. The organization has to maintain high level of supply chain
visibility. The organization should stop using the raw material form local farmers rather it should
opt for accurate labeling, which are imported.
Three decision making tool
After exploring the situation, I believe that the best three decision making tool will be SWOT,
cost benefit analysis and T chart.

BUSINESS DECISION ANALYTICS 6
Tool- Graphical representation
This tool of graphical presentation has been used to analyze the food safety issues in the Rydges
hotels.
(Source: Monkey survey, 2019)
From the above graph, it can be seen that among the 14 respondents, 42.86 percent of people are
male, 50 percent of people are female, and 7.14 percent of people are others. This shows the

BUSINESS DECISION ANALYTICS 7
percent of visitors of Rydges hotels among 14 respondents.
(Source: Monkey survey, 2019)
From the graph given above, it can be seen that none of the 14 respondents visit the restaurant
daily. Whereas, 71.43 percent of the respondents visit restaurant at moderate level. 28.57 percent
of the respondents visit the restaurant very often.

BUSINESS DECISION ANALYTICS 8
(Source: Monkey survey, 2019)
From the data given above, it can be observed that Rydges hotels whether it offers hygienic food
or not. This graph says that 64.29 percent of the respondents are not satisfied with the food
hygienic and food quality. On the other hand, 35.71 percent of the respondents are satisfied with
the hygienic environment. This signifies that maximum number of people are not satisfied.

BUSINESS DECISION ANALYTICS 9
(Source: Monkey survey, 2019)
From the graph, it can be interpreted that 64.29 percent of the people say not to the wide range of
dishes. Whereas, 35.71 percent of the respondents agrees that the restaurant provides wide range
of products.

BUSINESS DECISION ANALYTICS 10
(Source: Monkey survey, 2019)
From the graph, it can be interpreted that 11 out of total 14 people does not agrees to the fact that
food is appealing whereas on the other hand, three out of the total 14 people sas that the food was
nearly appealing.

BUSINESS DECISION ANALYTICS 11
(Source: Monkey survey, 2019)
From the graph, it is observed that 3 out of the total 14 respondents say yes to the service quality
and it offers good quality and at the appropriate temperature. Whereas, 11 out of the total 14
respondents say no to the food which has not been served at the right temperature.

BUSINESS DECISION ANALYTICS 12
(Source: Monkey survey, 2019)
From the graph, it can be seen that ten out of the total respondents 14 are not happy with the
pleasing and eatery food. Whereas, four of the total fourteen are pleased after eating food out.

BUSINESS DECISION ANALYTICS 13
(Source: Monkey survey, 2019)
From the graph above, it is seen that seven out of 13 respondents says yes in the sense that they
have experienced poor quality. On the other hand, six out of the total respondents says not that
they never has experienced any poor quality food.
(Source: Monkey survey, 2019)
From the graph, it can be seen that seven out of the total respondents reveals that rydgers quality
is not at all good as compared to the other competitors. On the other hand, six out of the total
respondents says no and agrees to the fact that it does not provide low quality food.

BUSINESS DECISION ANALYTICS 14
(Source: Monkey survey, 2019)
From the graph, it is revealed that out of the total 14 respondents, it is seen that 6 respondents
says yes regarding the quality standards of food the restaurant offers whereas, 8 out of total 14
respondents says no to the quality standards of the food in which hotels do not provide good food
to the people.
SWOT analysis
Strength
One of the strength of Rydges hotel is brand
recognition on global level in the hospital
industry. This hotel is also known as most
innovative hotel in Australia because it
continuously operation its business operation
on continuous improvement with the help of
Opportunities
One of the best opportunities for Rydges hotel
is emerging hospitality market which can offer
support from both government as well as
industry. In addition to this, Rydges hotel is
having the opportunity to being improvement
in their quality with the help of innovative

BUSINESS DECISION ANALYTICS 15
advance technology. This hotel is successful in
building its strong customer base in Australia,
London. In addition to this, Rydges hotel is
having good year of experience in hospitality
industry.
technology. Also, Rydges hotel can make use
of real time data analyzers in order to
understand the behavioural pattern of the
potential customers.
Weakness
In recent years brand image of the Hotel is in
continues threat due to complaints related to
their food and beverage quality. In addition to
this, the operation of hotel is being impacted
by the decision of Brexit from European union.
Threats
Hospitality industry is considered as profitable
industry and therefore many big and small
organizations are getting attracted towards this
section which is increasing competition. In
addition to this there are already some players
present in the market which are playing pricing
strategy as their competency.
Cost-benefit
This analysis is a procedure through by which a business uses to analyze the decisions. It is a
mathematical approach so that a comparison can be made between two or more alternatives.
Year 1 2 3 4 5
Increase in sales
2500
0 27500 30250 33275 36602.5
Other benefits 2500 2750 3025 3327.5 3660.25
Total benefits
2750
0 30250 33275
36602.
5 40262.75
2750
0 30250 33275
36602.
5 40262.75
1 2 3 4 5
Costs
extra cost of import 8700 9570 10527 11579. 12737.67

BUSINESS DECISION ANALYTICS 16
7
additional advertisement 3700 4070 4477 4924.7 5417.17
additional interest 3200 3520 3872 4259.2 4685.12
other expenses 3900 4290 4719 5190.9 5709.99
1950
0 21450 23595
25954.
5 28549.95
8000 8800 9680 10648 11712.8
The above analysis indicates that the company will
be able to generate 36363.64 cash flows after five
years. The organization has incurred the cost of
additional interest on loans, advertisement expenses, and additional expenses, which is used to
purchase the machinery. The company has increased up to 10 percent every year in five years.
This would be worth if the company plans to invest in importing the raw materials.
Findings
From the above discussion, it can be found that there is a need to identify the alternatives and
finally select an alternative through which a particular alternative can be found and can be
applied on the severe situations.
Conclusion
Due to globalization hospital industry is facing lot of competition in the business world. In this
situation, it organization is not able to maintain quality in their service especially in food and
Year CF
PVF
@10% PV
1 8000
0.9090909
1
7272.72
7
2 8800
0.8264462
8
7272.72
7
3 9680 0.7513148
7272.72
7
4 10648
0.6830134
6
7272.72
7
5
11712.
8
0.6209213
2
7272.72
7
Total
CF
36363.6
4

BUSINESS DECISION ANALYTICS 17
beverage; it will become very difficult to remain sustainable in this competitive business
environment. In order to handle this situation, decision making tool will act as one of the best
technique to being improvement in the quality service of Rydges hotel. Questionnaire survey will
help in understand the exact problem associated with the quality issue facing by Rydges hotel.
With the help of decision making tool the best option will be selected from the pool of
alternative which has been generated in order to bring improvement in the food quality service of
this hotel.

BUSINESS DECISION ANALYTICS 18
References
Goeree, R., Levin, L., Chandra, K., Bowen, J. M., Blackhouse, G., Tarride, J. E., & O'Reilly, D.
(2009). Health technology assessment and primary data collection for reducing
uncertainty in decision making. Journal of the American College of Radiology, 6(5), 332-
342.
Liberatore, M. J., & Nydick, R. L. (2008). The analytic hierarchy process in medical and health
care decision making: A literature review. European Journal of Operational
Research, 189(1), 194-207.
Liddy, C., Wiens, M., & Hogg, W. (2011). Methods to achieve high interrater reliability in data
collection from primary care medical records. The Annals of Family Medicine, 9(1), 57-
62.
Mease, P. J., Woolley, J. M., Bitman, B., Wang, B. C., Globe, D. R., & Singh, A. (2011).
Minimally important difference of Health Assessment Questionnaire in psoriatic arthritis:
relating thresholds of improvement in functional ability to patient-rated importance and
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Monkeysurvey, (2019). Decision making. Retrieved from:
https://www.surveymonkey.com/r/Y9F6L9N
Polson, K., Reid, D., McNair, P. J., & Larmer, P. (2010). Responsiveness, minimal importance
difference and minimal detectable change scores of the shortened disability arm shoulder
hand (QuickDASH) questionnaire. Manual therapy, 15(4), 404-407.

BUSINESS DECISION ANALYTICS 19
Rydges. (2019) About us [online]. Retrieved from: https://nerdyturtlez.com/tutor/order.php?
id=978614
Sanayei, A., Mousavi, S. F., & Yazdankhah, A. (2010). Group decision making process for
supplier selection with VIKOR under fuzzy environment. Expert Systems with
Applications, 37(1), 24-30.
Work able. (2019) deputy manager role [online]. Retrieved from:
https://resources.workable.com/hospitality-manager-job-description