Business Decision Analytics for Virtual Teams: Clustering Techniques and Leximancer Concept Map

MGT602
Business Decision Analytics
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1
ASSESSMENT 3
Executive Summary
The ever-increasing demand for creating a unique brand has led to the growth of
innovative and creative concepts within the business world. The act of manufacturing a product
which would distinguish themselves from their rivals in a market where the differences are often
difficult to notice by demands a high level of creativity both in innovation and marketing is
required. The virtual teams will support the communication and physical existence with the help
of technology and membership of the virtual groups. The report is about the business decision
analytics of a company where two scenarios will be explained. Scenario A is about clustering
techniques for choosing the members to attend the meeting. Scenario B is about Leximancer
Concept map to find the link between the various concepts of the company.

2
ASSESSMENT 3
Table of Contents
Introduction.................................................................................................................................................3
Main Context...............................................................................................................................................3
Discussion of Scenario A........................................................................................................................3
Discussion of Scenario B.........................................................................................................................6
Recommendations.......................................................................................................................................9
Conclusion.................................................................................................................................................11
References.................................................................................................................................................12
Appendices................................................................................................................................................14

3
ASSESSMENT 3
Introduction
The working atmosphere is continuously developing, and the companies are gradually
implementing new and innovative methods to bring different sets of people. In order to
overcome globalization, the companies are leading in the path of creating virtual teams. The
virtual teams are those teams where the members of the team work together in networked
environments. It will support the communication and physical existence with the help of
technology and membership of the virtual groups. The paper will evaluate two scenarios;
Scenario A will utilize clustering techniques to choose the members from the R, D & D teams for
attending the meeting. Scenario B will utilize Leximancer Concept map to find the link between
the various concepts.
Main Context
Discussion of Scenario A
Scenario A has been set up in the context of a medium-sized Australian company, whose
total number of employees is 800. 80 out of 800 employees are engaged in research,
development, and design (R, D & D) works. The company is actively eager to recognize the
innovative or creative skills of their RD&D employees and utilize their talents to bring
differences in their business, which would differ from their competitors. The company has
established a project to carry on research on the innovative or creative skills of R, D & D, which
are held tacitly by the employees while facilitating an unstructured communication. It had been
noted that tacit data could be best accessed and changed to knowledge by accessing the email-
based communication between the RD&D employees (Akinici & Sadler-Smith, 2012). The
emails of RD&D employees and their direction and rates of connectivity has been mapped
accordingly for a period of one week. The outcomes of this research audit can be observed on the
map of R, D & D, which had been designed on the basis on unstructured information and is
included in the emails of the employees of RD&D team.
Each employees and their workstation they are logged in are identified by the map of R,
D & D. The lines connecting various nodes shows the rates of connectivity and the lines
connecting into or out of nodes shows intensity and direction of traffic. The project will interpret
the map and decisions made to bring together for the discussion of the content and collaborate to