[PDF] Business Decision Making

Business Decision Making

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Brief introduction of the organization and business problem which is facing by the
Morrison's...............................................................................................................................1
1.2 Preparing the research plan to collect primary and secondary data in order to assess the
business problem....................................................................................................................1
1.3 Designing of questionnaire...............................................................................................2
1.4 Sampling frame used to collect the relevant and reliable data.........................................3
TASK 2............................................................................................................................................4
2.1 Summarization of data to create information for the decision making............................4
Descriptive analysis of sales is enumerated below:...............................................................4
Descriptive analysis of profits is enumerated below:.............................................................5
2.2 Analysis of the result to draw valid conclusion................................................................5
2.3 Analysis of data by using measures of dispersion............................................................7
2.4 Use of quartile, percentile and correlation coefficient to draw conclusion......................8
TASK 3............................................................................................................................................9
3.1 Producing graph using spreadsheet and conclusion based upon it...................................9
3.2 Use of trend line in order to forecast the future sales.......................................................9
3.3 Business presentation by using software and techniques to disseminate the information10
3.4 Producing a formal business report................................................................................10
TASK 4..........................................................................................................................................11
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................11

INTRODUCTION
Business decision making can be defined as a process in which finance manager selects
best options among several alternatives. Financial decisions and strategies play a significant role
in achieving success in dynamic business environment (Bhattacharya and Londhe, 2014). The
present report is based upon Morrison which the largest supermarket of UK. This project report
depicts collection of primary and secondary data in order to resolve problems which are faced by
the company. Besides this, it also develops understanding about measures of dispersion which
helps in analyzing data in an effective manner.
TASK 1
1.1 Brief introduction of the organization and business problem which is facing by the
Morrison's
Morrison is the fourth largest supermarket of UK which is founded in the year 1899.
Morrison offers variety of quality and cost effective product and services to their customers. It
has 569 stores in different areas of the world. Besides this, it provides employment to large
number of people approximately. Maximizing productivity and profitability by satisfying needs
and wants of the customers is one of the main objectives of Morrison. In addition to this,
increasing efficiency, driving top line and capturing growth are also the main objectives of
Morrison. One of the main problems which are faced by Morrison is the lack of awareness
among the customers in relation to the product and services which are offered by them. This is
one of the major problems which closely impact the level of customer satisfaction and loyalty
towards product or services of Morrison.
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1.2 Preparing the research plan to collect primary and secondary data in order to assess the
business problem
Plan for the collection of primary data: Primary data can be defined as those which are
collected by the researcher for the first time for their own research purpose. In order to collect
primary data, researcher undertakes survey technique which helps them in getting appropriate
information according to the research problem. To conduct survey in an effective manner
searcher selects sample by undertaking suitable sampling techniques. Once sample for the survey
have been selected thereafter researcher prepares questionnaire which contains both close and
open ended questions (Corsatea, Giaccaria and Arántegui, 2014). Through this, researcher is
able to assess level of awareness among the customer about product or services offered by them.
Plan for the collection of secondary data: It may be defined as those which are already
collected by the other researcher for their own research purpose. Researcher can use secondary
data by making modification in it which provides assistance to them in their own research
finding (Sapsford and Jupp, 2006). Books, journals, periodicals, government sources and
research paper are the main secondary sources which help the researcher in identifying customer
attitude and preference towards the product and services of Morrison.
1.3 Designing of questionnaire
Demographic data of the customers:
Name:
Age:
1. What is the working status of the users or non users?
 Working ( )
 No working ( )
2. What is the marital status of the customer?
 Married ( )
 Single( )
3. How often do you purchase the product from the retail store?
 Weekly ( )
 Monthly ( )
 Yearly ( )
3. Which retail store first come in your mind when you make purchase decision?
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