Business Decision Making

This presentation discusses the importance of business decision making and its role in the success of Syngenta. It explores the use of software-generated information for decision making at operational, strategic, and tactical levels. The presentation includes graphs and trend lines to analyze the sales, cost, and profit of Syngenta's products in the Japanese market.

TASK 3
Business Decision Making

INTRODUCTION
Business decision making is crucial part of every organization. It is
conducted in order to select appropriate course of action that leads to
achievement of success by the organization. It is considered as
cognitive process that results in making selection of suitable action
from among the options available. In order to enhance survival of
business for long run the role of decision making is very critical. In
the present study business decision making has been discussed in
context of Syngenta. The organization is one of the leading company
across the world that has more than 28000 employees in around 90
countries. The present report entails to utilize software generated
information for developing decisions at operational, strategic and
tactical level in the firm.

COLUMN GRAPH OF
SALES, COST AND
PROFIT

BAR GRAPH OF
SALES, COST AND
PROFIT

INTERPRETATION
The figures in previous slides presents the bar and column graph of profit, sales and cost
of Syngenta's products that is Amistar in market of Japan. The graph demonstrates the
sales of last ten years that begins from 2005 to 2015. It would act as an aid in analyzing
the performance of firm in an appropriate way. By carrying out analysis of the above
column and bar graph it can be interpreted that there is significant increase in the sales
of the firm. This is because demand of product is reflecting greater increase in Japanese
market. There is fluctuation in the profitability of the firm due to the fact that its
expenditures are increasing to a greater extent. Further cost of Syngenta is also
demonstrating fluctuation which implies that there is increase in the cost of material,
distribution, labor that influence cost of production.

TREND LINE

INTERPRETATION
Trend line is considered as essential tool that acts as an aid in
identification as well as confirmation of trend. It is the line that
presents the tendency relating with something. The graph above
presents the trend line of Syngenta in Japanese market. It is effective
in forecasting the sales and profitability for years to come so that
management actions can be done accordingly. The above trend line
presents the sales and profitability for next five years. Trend line is
categorized into two. This includes uptrend and downtrend. From the
above graph it can be interpreted that sales and profitability of the
company is increasing the next five years. The analysis presents that
both sales and profitability demonstrates an upward trend.

CONCLUSION
It can be concluded from the study that role of decision making is very
crucial. It is effective in determining most suitable course of action that
can be executed within firm. In addition to this it has been gained that
Syngenta can plan to launch Amistar in London.

REFERENCES
Kownatzki, M. and et.al., 2013. Corporate control and the
speed of strategic business unit decision making. Academy of
Management Journal. 56(5). pp. 1295-1324.
Li, S., 2006. Histogram-based Mutual Information Estimation.
ProQuest.

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