Consumer Behaviour towards Juice Consumption - Desklib Study Material

This study material discusses the consumer behaviour towards juice consumption. It includes interpretation of survey results, trend line analysis, and project evaluation techniques. Majority of respondents consume juice 1-3 times in a month and believe that consumption of health juice will increase in future. The trend line analysis supports the increase in sales of health juice. Project evaluation techniques are also applied to determine the time period for completion of a project.

BUSINESS
DECISION
MAKING

Do you consume juice

Interpretation
From table it can be seen that most of the respondents
admit that they consume juice. Out of 50 respondents 45
says that they consume juice. While, only 5 respondents
state that they do not consume juice. Means that majority
of people like to consume juice.

In a month how many times you
consume juice

Interpretation
Majority of people accept that in a month they consume
juice 1-3 times. While ten respondents admit that they
consume juice from 4-7 times in a month. In further
research it has been find out that only 3 and 2
respondents consume juice in a 7-9 and 10-14 times in a
month. Hence, it can be said that majority of
respondents consume juice 1-3 times in a month.

Your consumption of fruit juice
incresea, decreases or remain
stable

Interpretation
In order to measure increase of decrease in consumption
of fruit juice this question was asked to respondents. 30
people accept that their frequency of consumption of
fruit juice gets increased.

Contd.
While only 5 respondents said that their frequency of
consumption of juice gets declined. On other hand, 10
respondents admit that their consumption of fruit juice
is stable. So, it can be said that majority of people
increase consumption of fruit juice.

In future consumption of health
juice will increase

Interpretation
In research an attempt is made to identify that in future
health juice consumption will increase or not. As per fact
it is clear that majority of respondent’s thinks that
consumption of fruit juice will increase. In respect to this
10 are agree, 15 are strongly agree and 5 are somewhat
agree with this statement.

Contd.
On other hand, ten are disagree with this statement
followed by 5 respondents that are highly disagree
with this statement. So, it can be said that majority of
respondents thinks that consumption of fruit juice will
increase.

Trend line

Interpretation
From chart it is clear that in upcoming years sales will
increase. This is also evident from results of primary
research in which it is find out that people frequency of
consumption of juice is increased. Moreover, there is a
lot of scope for increase in sales of health juice. Hence,
increase in tend line is supported by the results of
research.

Contd.
Currently, many diseases are spreading very quickly
and now people are more conscious about their
health.In order to remain healthy people are making
every effort. People awareness about health and their
concern about same will lead to traction in sales of
juice. Hence, in upcoming years sales will certainly
increase.

GANTT chart

Network diagram

Interpretation
Project evaluation techniques are applied by the project
managers in order to identify the pattern in which project
will be performed Moreover, this technique is also used
to determine the time period with in which each and
every sub activity of the project must be completed.

Contd.
Above critical path diagram is attached and it indicate
the pattern in which project must be performed. From
diagram it can be said that project of Excel ltd will be
completed in a 20 days.
1+2+4+3+5+2+3= 20 days.

Thank you