Business Decision Making

BUSINESS DECISION MAKING
TASK 3 (3.3)

3.3 BUSINESS PRESENTATION
Secondary data related to sales and profit of Murano
Column graph
2008 2009 2010 2011 2012 2013 2014 2015
0
500
1000
1500
2000
2500
Sales
Profit

CONTD…
Bar Graph
2008
2009
2010
2011
2012
2013
2014
2015
0 500 1000 1500 2000 2500
Profit
Sales

CONTD…
 Graphs or charts show that financial performance of
Murano was good during the period of last 8 years.
 Column graph shows increasing trend in both sales and
profit level. Sales revenue of Murano increased from
£1300 to £2100 at the end of 2015.
 Due to existence of positive correlation between both
these factors or elements profit inclined from £320 to
£550 in the year of 2015.
 Hence, it presents that each year customers of restaurant
were increased which in turn resulted into high sales and
profit.

CONTD…
Trend Line
2008 2009 2010 2011 2012 2013 2014 2015
0
500
1000
1500
2000
2500
f(x) = 94.9761904761905 x + 1222.35714285714
f(x) = 28.5714285714286 x + 301.428571428571
Sales
Linear (Sales)
Profit
Linear (Profit )

CONTD…
 It may be served as a technical analysis tool which in
turn assists business unit in both assessing and
confirming trend.
 The below mentioned trend lines entails that there is
high level of possibilities in relation to the maximization
of both sales revenue and profit level.
 Thus, by considering such trend it is advised to Murano
to open another restaurant. Moreover, enhancement of
customer base, sales and profit margin is the main
objective of firm behind expansion.
 Hence, owner of Murano can fulfill its aims and
objectives on the basis of future trends or aspects.

CONTD…
Primary data analysis
Theme 1: Customers stated in survey that Murano offers
high value for money by providing quality services to
customers
Yes No
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
% of respondents
% of respondents

CONTD…
Theme 2: Respondents rated service quality and offering of
Murano as excellent.
Excellent Better Good Average Poor
0%
5%
10%
15%
20%
25%
30%
35%
40%
% of respondents
% of respondents

CONTD…
 The above mentioned graph presents that large
number of customers are highly satisfied from
the services of Murano.
 Now, customers prefer to dine in the restaurant
which maintains proper hygiene.
 Thus, owner should keep in mind such aspect
while making plan about the offering of second
restaurant.

REFERENCES
Siegel, A., 2016. Practical business statistics. Academic
Press.
Ramnarayanan, R., Berenson, M. L. and Oppenheim, A. J.,
2016. A Comparison of Student Learning in a Business
Statistics Course Using Courseware Assisted,
Traditional, and Mixed Assessment Methods. Academy
of Business Research Journal. 1. p.25.
Jaggia, S. and et.al., 2016. Essentials of business statistics:
communicating with numbers. McGraw-Hill Education.