Business Decision Making.

Business Decision
Making

Table of Content
 Introduction
 Objective
 Research methodology
 Data interpretation
 Conclusion
 References

Introduction
Decision making refers to process of choosing from set of the
alternative action courses, which thought to satisfy aims of
decision issues more satisfactory as comparison to others.
It is an internal part of management and manager take
many decisions which can make business more successful.

Objective
 To expand business activities and operations by opening
new restaurant in London City.
 Data interpretation by application of statistical
techniques and tools in order to improve process of
decision making.

Research Methodology
 Through method of random sampling 40 respondents
are chosen from the total population.
 Under this, Close-ended questionnaire is developed to
identify views and opinions of respondents by asking of
10 various research questions
 Presentation of charts and graphs for an interpretation of
necessary information.

Data Interpretation
Q1) Does another branch of Food
for Friends is viable move in
London?
Frequency
Yes 26
No 14

Continue...
Yes No
0
5
10
15
20
25
30
26
14 Column B

Continue...
Q2) Which service needs to
improve to Food For Friends to
attract the large number of
consumers?
Frequency
Better food quality 20
Ambiance 10
Quick services 10

Continue...
20
10
10
Better food quality
Ambiance
Quick services

Continue...
Q3) Which place you will
suggest to open new branch of
Food For Friends in London?
Frequency
Main city 16
Near by tourist places 14
Outside area 10

Continue...
Main city Near by tourist places Outside area
0
2
4
6
8
10
12
14
16
Column B

Trend Analysis
Year Sales Net Profit
2017 4150 2100
2018 4350 2250
2019 4490 2390
2020 4550 2500

Continue...
1 2 3 4
0
500
1000
1500
2000
2500
3000
3500
4000
4500
5000
4150
4350 4490 4550
2100 2250 2390 2500 Sales
Linear (Sales)
Net Profit
Linear (Net Profit)

Conclusion
It has been concluded from the above given report that or
gather data, researcher used better data collection method
which provide accurate as well as reliable. In this, Food
for Friends use Close- ended questionnaire that aids to
achieve better responses as well as opinions of different
respondents.

References
Aharoni, Y., 2015. The foreign investment decision process.
In International Business Strategy (pp. 24-34).
Routledge.
Chen, H., Chiang, R. H. and Storey, V. C., 2012. Business
intelligence and analytics: from big data to big impact.
MIS quarterly, pp.1165-1188.

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