Business Decision Making: Analyzing the Impact of Technology on Shopping Habits
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AI Summary
This assignment explores the impact of technological advancements and multi-channel shopping on traditional retail outlets, specifically high street shops and shopping malls. The study utilizes both primary and secondary research methods, including a questionnaire survey conducted among students on four university campuses. The survey aims to understand the changing shopping preferences of students and the factors influencing their choices. The assignment also delves into capital budgeting techniques, analyzing the payback period, IRR, and NPV through a practical example. The research concludes by examining the future of traditional retail in the face of evolving consumer behavior and technological innovation.
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