Decision Making in Business Ethics

This assignment examines the crucial role of ethical considerations in business decision-making. It reviews prominent theories, models, and practical applications influencing ethical decision processes. Key topics include information seeking, heuristics, multiple attribute decision making, and the impact of organizational structures and individual biases on ethical choices. The document aims to provide a comprehensive understanding of the challenges and complexities involved in navigating ethical dilemmas within business contexts.

BUSINESS DECISION
MAKING

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Prepare a plan for collecting data..........................................................................................1
1.2 Use of sample framing and survey methodology..................................................................2
1.3 Designing a questionnaire.....................................................................................................3
TASK 2............................................................................................................................................5
2.1, 2.2 & 2.3 Summarise and analyse the data by using representative value...........................5
2.4 Use of quartile, percentile and correlation coefficient..........................................................8
TASK 3............................................................................................................................................9
3.1 & 3.2 Creation of graphs and trend line by consulting data.................................................9
3.3 Power point presentation for appropriate findings..............................................................13
3.4 Preparation of formal student report...................................................................................13
TASK 4..........................................................................................................................................13
4.1 Use of information processing tool in relation to formulate strategy.................................13
4.2 Prepare a project plan and determine critical path .............................................................14
...................................................................................................................................................16
4.3 Use of financial tool at the time of decision making..........................................................16
CONCLUSION..............................................................................................................................18
REFERENCES..............................................................................................................................19

INTRODUCTION
For any idea, it is compulsory for an individual to prepare a plan which is helpful in
executing the task properly. Business is a idea in which variety number of ideas are discussed
with a aim to generate more and more profit. Management have to consider their financial
statement and preference of their users so that they can frame such sort of strategies which are
helpful for them in their long term. For any business decision making some reports and data have
to get collected which enable in take any beneficial decision. The main agenda of this file is all
about appropriate decision which has taken by the UK college of computing and business.
Student representative have to prepare a report for which appropriate amount of data get
collected through various number of students around the all 4 campus of college. The survey get
conducted through questionnaire by selecting number of respondent through sample framing.
Once the data get collected a major analysis get done on that through which appropriate
conclusion get draw. By suitable finding, management can take appropriate decision for growth
and development. All these things lead to discuss in this assignment (Gabrielsson, 2013).
TASK 1
1.1 Prepare a plan for collecting data
Appropriate plan is necessary for conducting any research. This enable in collecting
appropriate amount of data through various number of sources. Student representative of
UKCBC, have to prepare a plan under which the results which get conclude become useful for
preparing their strategies. Hence, appropriate plan for collecting data through number of students
are as follow:
 Time: To conduct the research, the plan of collecting required data from different
departments had been prepared. Review has been analysed with the assistance of research
company Quality Assurance Agency (QAA) which has contributed the college in analysis
and collecting the data and information. The research has gone with the process of survey
which will be completed within one month.
 Locations: The sample of research has been collected from all four campus of UK college
of business and computing(UKCBC) which are Main campus of UKCBC at Gants Hill,
The Lords House Campus at Gants Hill, Windermere House at Park Royal (West
London) and Victory Park near Cricklewood (North West London).
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 Survey methods: For data collection process, a researcher have to use various number of
techniques which are helpful in collecting appropriate information from various number
of respondents. Personal interviews, telephonic interviews, questionnaire etc. are some
major approaches which are helpful in data collection process. For this research,
questionnaire is used as a best method (García-Peñalvo and Gabrielsson, 2013).
 Types of data: The study has contained the Primary data and both quantitative and
qualitative research which has been use to analyse the research's final outcome. The
research is a descriptive research using survey method to find out the experiences and
satisfaction level of students from different campuses of UKCBC.
 Resources: The questionnaires were mailed out to all 200 representatives UK College of
Business and Computing. Participants has filled form separately. This research has been
completed with the assistance of research organisation 'Quality Assurance Agency
(QAA)' which is contributing to gather the data from the student of university and
analyse it.
 Budget: Budget is an essential element which aid in identify the areas for expense so that
an individual can spend according to requirement of project. Every organisation allocate
some amount of fund to their department with a single objective which is just to attain
high profit. Same thing is going to be done in UKCBC report with a aim to increase the
reliability of data. Budget of this research project was 2000$ which include all the
financial, paper work and other expenses. Thus, these factors are helpful in such a
manner to make research successful (Richardson and Ford, 2010).
1.2 Use of sample framing and survey methodology
Survey method is technique of collecting data by utilizing various survey tools and
techniques such as questionnaire, interview, observation etc. in order to contact with the sample
and gather the desired information helpful for the research. In this study, survey method has
attempted to collect primary data to get attitude of students, to examine their level of experiences
and their facilities provided by the college union and conduct segmentation research. The
questionnaire methodology will be used in order to get the responses by asking question using
social media such as emails, Facebook text messaging, google questionnaire, and fill the
questionnaire papers in the campuses as the mode of communication.
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Sampling is process of rectifying units from the population where the researcher chooses
sample size according to convenience of reaching populating and need of survey. People number
who are related to the survey are called population or universe (Gaissmaier and Gigerenzer,
2014).
Some of the methods which are useful in collecting data and divide the groups into
identified fields are as follow:
1. Simple random sampling
2. Quota random sampling
3. Cluster sampling
4. Strata sampling
This process defines the sleeted units and sampling technique and size that the researcher
could take to complete the survey. This research has picked 50 students from each campuses of
UKCBC of all four department (Sidorov, Jones and Isik, 2012). From each department, 50
students have asked to fill the questionnaire who were chose randomly are from every selectors
the different courses. The sampling frame doesn't parted in respect of Gender. Sampling
Methodology for research is probability sampling in which stratified probability sampling
method utilized. Whole students have been divided into four strata of whole UKCBC within their
campuses. These strata pick the students randomly from every campus which defines equal
representation of students from every campus of UKCBC.
1.3 Designing a questionnaire
Questionnaire is a paper in which all the questions which are related to research are
define. This method is very helpful in identify the opinion of different number of respondent on
same thing. Below mention questionnaire is prepare for the student of UKCBC in which their
experience and satisfaction get measure. This survey is helpful for taking the decision which are
helpful in long term process. This survey is conducted on 50 respondents.
Name:
Campus:
Age:
Course:
1. Did you begin your college here or transferred from another college or
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scholarship?
(a) Yes (b) No
2. Do You Enjoy Your Academic Programmes ?
(a) Yes (b) No
3. What have most of the grades have been up now in your college ?
(a) High (b) Average (c) Low
4. Do your college offer students sufficient sports and extra curricular activities ?
(a) Yes (b) No
5. Are you satisfied with quality of associated faculties?
(a) Yes (b) No
6. Are you facilitate with satisfactory information resources in classroom and
Library.
(a) Yes (b) No
7. Did your social Experiences in UKCBC has matched your expectations in society?
(a) Yes (b) No
8. How is your security system of college campus?
(a) Good (b) Moderate (c) Bad
9. What is your overall experience in UKCBC?
(a) Appropriate (b) Not appropriate
10. Do you recommand any suggestion.
(a) No (b) If any.....
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TASK 2
2.1, 2.2 & 2.3 Summarise and analyse the data by using representative value
By using arithmetic progression and measure of dispersion, appropriate data get
concluded through which an organisation can find out that their data is appropriate for them or
not. This data is based on 50 respondents and through them student satisfaction and experience
get examine. Mean is an average value of frequency table in which UKCBC can find out the
average of table. Mode is repetitive value of table. Standard deviation is a difference between
two variables through which company can measure the stability of information.
 Did you begin your college here or transferred from another college or
scholarship?
(a) Yes 24 (b) No 26
Mean 25
median 25
mode #VALUE!
range 24 26
standard
deviation
1.4142135
624
As per this the average of data is 25 which signifies that number of respondents are 50
and deviation is low in nature. Hence, mostly students of college come there for wish.
 Do You Enjoy Your Academic Programmes ?
(a) Yes 30 (b) No 20
Mean 25
Median 25
Mode #VALUE!
Range 20 30
Standard 7.0710678
5

deviation 119
The highest value of representative data is 30 in which student state that student thinks
that academics are not so appropriate and faculty have to make their assignments more
interesting. Also, the deviation is high in nature hence, management have to control this factor.
 What have most of the grades have been up now in your college ?
(a) High 18 (b) Average 12 (c) Low 20
Mean
16.666666
6667
Median 18
Mode #VALUE!
Range 12 20
Standard
deviation
4.1633319
989
The result of college is getting decline as per years per years according to student
experience. Mostly respondent thinks that student result ratio is getting decline which is harmful
for college hence appropriate solutions have to take in this manner.
 Do your college offer students sufficient sports and extra curricular activities ?
(a) Yes 32 (b) No 18
mean 25
median 25
mode #VALUE!
range 18 32
standard
deviation
9.8994949
366
The major reason behind student attraction is vast range of sports and extra curricular
activities at college. This get analyse through response of 32 students and their experience.
 Are you satisfied with quality of associated faculties?
(a) Yes 22 (b) No 28
6

Mean 25
median 25
range 22 28
standard
deviation
4.2426406
871
Thus, teachers behaviour with students are also not appropriate and this get identified
through analysing data in which mostly students voted about the quality of associated faculties.
 Are you facilitate with satisfactory information resources in classroom and
Library.
(a) Yes 24 (b) No 26
Mean 25
median 25
mode #VALUE!
range 24 26
standard
deviation
1.4142135
624
Also, management have to increase number of books at library through which student
satisfaction level and knowledge for life time get enhance.
 Did your social Experiences in UKCBC has matched your expectations in society?
(a) Yes 25 (b) No 25
Mean 25
Median 25
Mode 25
Range 25 25
Standard 0
7

deviation
The values of college are good so that students can compete at society properly.
 How is your security system of college campus?
(a) Good 12 (b) Moderate 12 (c) Bad 26
Mean
16.666666
6667
Median 12
Mode 12
Range 12 26
Standard
deviation
8.0829037
687
Management security system at campus is not good. It is a moral duty of management to
improve such sort of things so that feeling of security get built in students.
 What is your overall experience in UKCBC?
(a) Appropriate 30 (b) Not appropriate 20
Mean 25
Median 25
Mode #VALUE!
Range 20 30
Standard
deviation
7.0710678
119
But apart from all things, student experience at college is appropriate thus, management
have to show more concern towards all things.
 Do you recommand any suggestion.
(a) No (b) If any.....
2.4 Use of quartile, percentile and correlation coefficient
1queartile 24 20
8

2quartile 25 25
3quartile 30 26
4quartile 32 28
1percentile 24 20
2percentile 25 25.5
3percentile 30 26
4percentile 32 28
Co-relation
coefficient
-1
As per the above mention data, quartile, percentile and correlation coefficient of a
company get identified. By consulting, this approach UKCBC measure the relation between their
data and their student experience and satisfaction. Measure of dispersion provide actuality of
data, in which they can measure that data is appropriate or not. Correlation coefficient signifies
the relation between two frequency data ranges. The relation of data is -1 which means that
relation is appropriate and thus student experience and satisfaction level is moderate.
Thus, this method is helpful just for the purpose of an organisation feasibility in long
term and thus it become easy for them to attract more number of students.
TASK 3
3.1 & 3.2 Creation of graphs and trend line by consulting data
 Did you begin your college here or transferred from another college or scholarship?
(a) Yes 24 (b) No 26
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As per graph the number of student who are transfer from other place are low and the
number of student who search for college are high. As this signifies that company goodwill is
high.
 Do You Enjoy Your Academic Programmes ?
(a) Yes 30 (b) No 20
The number of student who enjoy academics programmes are high in number. As per the
graph it become easy for a researcher to present report in a proper manner.
 What have most of the grades have been up now in your college ?
(a) High 18 (b) Average 12 (c) Low 20
10
Yes
No
23 23.5 24 24.5 25 25.5 26 26.5
Column D
Linear (Column D)
Yes
No
0 5 10 15 20 25 30 35
Column D
Linear (Column D)

Major respondent signifies that lower category grades student ratio is getting increase day
per day. This means student interest in study is getting decline which is not appropriate at all.
 Do your college offer students sufficient sports and extra curricular activities ?
(a) Yes 32 (b) No 18
Student have so much interest in sports and thus college authority increase number of
extra activities at campus through which they can attract most number of students.
 Are you satisfied with quality of associated faculties?
(a) Yes 22 (b) No 28
11
High
Average
Low
0 5 10 15 20 25
Column D
Linear (Column D)
Yes No
0
5
10
15
20
25
30
35
Column D
Linear (Column D)

Management have to change their number of faculty because respondent think that they
are not offering satisfied services or education to them. Hence, this aspect is necessary to take in
account.
 Are you facilitate with satisfactory information resources in classroom and Library.
(a) Yes 24 (b) No 26
Management have to increase number of books in their library which is must for them
because it leads to attract and increase student response towards study. If they do not lead to
done so then their results get decline as per days.
 Did your social Experiences in UKCBC has matched your expectations in society?
(a) Yes 25 (b) No 25
12
Yes No
0
5
10
15
20
25
30
Column D
Linear (Column D)
Yes No
23
23.5
24
24.5
25
25.5
26
26.5
Column D
Linear (Column D)

Equal number of students think that social experience has matched with content in
society which means that their education is performing in right direction under which they make
a real life sports personalities at college.
 How is your security system of college campus?
(a) Good 12 (b) Moderate 12 (c) Bad 26
As per this graphical presentation, company have to improve their security facility under
which authority have to take appropriate steps and hire such number of agencies for the same.
 What is your overall experience in UKCBC?
(a) Appropriate 30 (b) Not appropriate 20
13
Yes No
0
5
10
15
20
25
30
Column D
Linear (Column D)
Good Moderate Bad
0
5
10
15
20
25
30
Column D
Linear (Column D)
Appropriate Not appropriate
0
5
10
15
20
25
30
35
Column H
Linear (Column H)

As per this bar graph it get identified that overall experience and satisfaction of students
has arrived at UKCBC. This is a result behind organisation goodwill and positive investment
proposal.
Along with the graphical presentation, trend lines are also prepared on the data which a
representative gather through various number of respondent. Trend line aid in future forecasting
under which organisation can improve such areas and forecast future to improve such places.
Hence, UKCBC have to consult this approach in improve all such areas which require
improvement and thus they have to take acceptable actions against such things.
3.3 Power point presentation for appropriate findings
3.4 Preparation of formal student report
The Management
United Kingdom College of business and computing
Dated: 21st July 2017
The major purpose of this report is to pay attention on all such relevant factors which are
helpful in improvement of college many functions. Authority have to pay their focus more on
environment which they offer to students. Moreover, they also have to keep their eyes on
security facilities which offer by college to their student who live at hostel. For this,
management have to hire such number of staff which is capable in do so. Moreover, they also
have to pay attention on their faculty because mostly respondent think that their teaching pattern
is not appropriate and this is a major reason behind decline in rate of grades. All these
improvements are necessary at UKCBC.
TASK 4
4.1 Use of information processing tool in relation to formulate strategy
Appropriate strategy formulation is an essential element for every business and authority
which are associated with decision making process. Every organisation have to link their work
with new technology under which by using one click whole information get transfer from one
department to other one. Hence, management have to invest their money in setting up new
technology at workplace under which they can transfer adequate information from strategic level
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to operation level without so much problem. There are three major level are define in each and
every organisation which are as below:
Strategic: On this level of management all strategies are define and frame which are beneficial
for the organisational development and growth. As per this, authority can use new software to
identify the areas which require change and more investment. Along with that appropriate
amount of information can be gather through this (Buelen-Fassin and et. al., 2011).
Tactical: This is a level where all the managers and leaders are taking place and aid to company
in implement all the task in an effective manner. As by consulting new software, managers can
identify the number of problems or requirement of their users and take appropriate steps to
resolve them out in a beneficial manner by passing it to high authority.
Operational: This is a last and lowest level of an organisation who aid in work all the task and
project in an effective manner. Supervisors can use this techniques in relation to maintain proper
records of each and every employee of a company (Craft, 2011).
Thus, if a proper communication chain can be framed between management and
operational staff then the chances of better productivity get enhance which is helpful for the
investment in new project of business.
4.2 Prepare a project plan and determine critical path
A project plan is an essential thing because it leads to set a framework for the new project
which company wants to start in near future. This is helpful for them in identify the number of
days which are related with project.
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From the above network diagram it can be identified that there are three paths in it which
can be used to complete the project on time and they are:
PATH A: 1+4+7+8 = 20 Days
PATH B: 1+2+5+6+8 = 22 Days
PATH C: 1+2+3+7+8 = 21 Days
Critical path system is helpful in determine the time period or stage of sequences which
are used to measure the number of days which are going to be take in completion of a project.
Along with this, Gantt chart signifies the number of days with dates which are comprised with
project. As per this path the total number of days which are associated with new project is 20 to
21 days. Also work break down aid in divide the task into small groups under which
predecessors are define and the next task can not get done without predecessors. Hence, these are
some methods which are related with business and their new project (Cronan20130.
4.3 Use of financial tool at the time of decision making
There are various number of financial tools are used by a company at the time for taking
decision which is associated with their new project. Management have to take appropriate steps
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under which they can measure all such things which are associated with project of investment.
For this scenario, company have to take their financial statement in account in which their cash
inflow and outflow of last few years are described. For this context, there are two major methods
which can be used by a company at the time for taking any beneficial decision for business:
 Net present value
 Internal rate of return
Years 0 1 2 3 4
Cash flow -15000 8000 10000 5000 5000
Net present value: It is a difference between the present value of cash inflow and present value
of cash outflow (Lévesque, Jeffrey and Maxwell, 2013). It is used to measure the profitability of
project through which company can opt the best one. As per the company financial statement the
new present value of project is as follow:
years
Cash
flow
PV@10
%
0 -15000 1 -15000
1 8000 .909 7272
2 10000 .826 8260
3 5000 .751 3755
4 5000 .683 3415
NPV 7702
As per this, the project is beneficial for a company because it signifies the positive
outcome which shows that management have to consider this. Hence, management is working
properly which means all the products which are offered by a company have good quality nature
and this their investment proposal is good for long term benefit (Edgman-Levitan, Barry and
2012).
Internal rate of return: This process is used to evaluate the attractiveness of a project and thus if
management found that investment is good for their future then organisation can adopt that so
that their business can sustain for long term purpose. According to internal rate of return
company have to measure the return from proposal which is as below:
-15000 cost of the
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machine
8000 1
10000 2
5000 3
5000 4
35%
internal rate
return
The internal rate of return from the project is 35% which is good but not best. Thus,
management can take this thing in their account and can consider such investment proposal for
their future. As per this, company financial statement get improved and they can ascertain more
and more profit for their future. Thus, internal rate of return signifies that company have a ability
to increase their profitability at any cost by considering new project ( Milovic and Milovic,
2011).
CONCLUSION
As per above mention report it get concluded that organisation have to take some
necessary steps which are helpful for an organisation and related to business. For this a research
have to get conducted under which the opinion of various respondent have to include. Once this
work get done, researcher have to analyse such sort of information and then present it in front of
higher authority. Such factors are helpful for them in taking investment related decision for long
term purpose.
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