Business Decision Making Report - Analysis of Customer Reactions

This report, created for a Business Decision Making assignment, focuses on analyzing customer reactions to the services provided by Balti Palace. It outlines the objective of the study, which is to assess customer satisfaction. The report details the research methodologies employed, including the use of...Read More

Business Decision Making
TASK 3.3

Covered content
• Introduction
• Objective
• Research Methodologies
• Pie-chart
• Trend line
• Findings
• Suggestion
• Conclusion
• References

Introduction
As the business environment is dynamic in nature changes
keep on taking place on daily business which require
management to give attention. Business decision making is a
complex process as in order to achieve goals it is necessary
that right option is selected from all the available option.

Objective
The objective of the given study is to determine the reaction
of customers which are using services of Balti palace.

Research methodologies
• Both primary and secondary method is used to collect the
relevant data.
• Sample size of 20 is taken to get adequate data
• Observations are presented using graphs and charts to get
a clear understanding

Pie-chart
Particulars No of respondents
a) Friends 25
b) Newspapers 15
c) Online 20
60
Mean 20
Median 20
mode 5

Continue..
25
15
20
a) Friends
b) Newspapers
c) Online

Trend line
Particulars No of respondents
a) Yes 40
b) N 20
60
Mean 30
Median 30
mode 0

Continue..
a) Yes b) N
0
5
10
15
20
25
30
35
40
45
40
20 No of respondents

Findings
• Maximum clients are happy with service quality of
referred organisation.
• Positive response is achieved
• More business can be done by enhancing the standards

Suggestion
• Customers should be provided with more of online
facilities
• Staff should be recruited after analysing the capabilities
and skills of an individual.

Conclusion
From the above given report it can be summarised that in
order to maintain good relation with costumers management
needs to focus on their product and service quality. By
adding more variety and increasing services customer
satisfaction can be achieved.

References
Groebner, D.F and et. al., 2011. Business statistics: A
decision making approach. Prentice Hall/Pearson.
Vercellis, C., 2011. Business intelligence: data mining and
optimization for decision making. John Wiley & Sons.
Zsambok, C.E., 2014. Naturalistic decision making.
Psychology Press.

Thank You