Blackfriars Restaurant Expansion Strategy

This assignment examines the strategic expansion of Blackfriars restaurant into new branches in London. It analyzes various aspects of the business, including data collection methods, decision-making processes, sampling techniques, information systems implementation, and financial forecasting tools like NPV and IRR. The document emphasizes the importance of customer feedback and research in driving informed decisions for successful growth.

Business Decision-
making
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TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1 Data collection for establishing new branch of Blackfriars..................................................3
1.2 Survey methodology and sampling frame.............................................................................4
1.3 Questionnaire for a given business problem..........................................................................5
TASK 2............................................................................................................................................6
2.1 Information for decision-making...........................................................................................6
2.2 Collected data interpretation through mean, mode and median............................................6
2.3 Measures of dispersion..........................................................................................................8
2.4 Percentile and coefficient measurement................................................................................8
TASK 3............................................................................................................................................9
3.1 Graphs and charts for presenting collected data....................................................................9
3.2 Trend line for forecasting business performance.................................................................15
3.3 Business presentation...........................................................................................................17
3.4 Business report.....................................................................................................................17
TASK 4..........................................................................................................................................18
4.1 Information processing tools................................................................................................18
4.2 Critical path..........................................................................................................................18
4.3 Financial tools for decision-making process........................................................................19
CONCLUSION..............................................................................................................................19
REFERENCE.................................................................................................................................20
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INTRODUCTION
Business decision-making is a process for planning and procedures to implement at
effective business operations and proper management of organization. It is essential for
enhancing efficiency of entity as well carrying on firm effectively at high level. The present
report is based on understanding decision-making for expansion of Blackfriars Restaurant
through operating its new branch in London. Through of this assignment, learners are able to
understand data collection tools by conducting survey methodology. On the basis of this,
different techniques for making organization customer oriented is to be recognized. In addition to
this, decision-making process by means of data interpretation and preparation of business report
as per analysis is to be expressed. Moreover, forecasting and planning procedure for operating
new branch of restaurant is determined. Thus, by studying this project, accurate decision-making
process for enlargement of business entity is to obtained in systematic manner.
TASK 1
1.1 Data collection for establishing new branch of Blackfriars
As per the given scenario, decision-makers of Blackfriars are planning for starting up a
new branch of organization in London (Davis and et.al., 2014). Therefore, planning is proceed
through collecting data to gain customer views that presents market value of entity. It is done
through different techniques can be described as below:- Primary data collection:- Under this process, researcher uses different methods for
determining customer views on restaurant services and its market position. In this
process, data are gathered at first time through conducting survey, interview and door to
door asking questions regarding performance of entity in market. However, analyst
prepares questionnaire in which varieties of question lists is presented that is valuable for
obtaining different opinions of buyer related to restaurant services (Deutsch and et.al.,
2016). Hence, through survey and primary data data collection, sense is created for
investment and making decisions related to enlargement of organization.
 Secondary data collection:- Analyst applies various techniques for collecting
information in secondary manner. It includes gaining data from ready material such as;
newspaper, analyzing last years' business performance, looking for other competitive
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entity's operations for activities and utilizing social media sites for getting comments of
customers on sites. Therefore, researcher of the organization gains information through
these methods that is useful for gathering data for further business operations (García and
Conde, 2014).
Thus, through primary and secondary data collection methods, different views of
customer are determined. On the behalf of which, a proper sense is emerged for enlargement of
Blackfriars through operating its new branch. In other words, planning including forecasting and
decision-making is obtained for analyzing actual market position and preparing planning for
investment and establishing new branch of entity.
1.2 Survey methodology and sampling frame
Researcher of Blackfriars collects data from different methods to gain market value. As
per which, different ideas are generated for conducting research. It includes quantitative and
qualitative research as well sampling to gain varieties of ideas (Goodman, Cryder and Cheema,
2013). It can be expressed in brief as below:- Sampling method:- In this way, researcher selects some respondents to be conducting
survey. It includes different methods such as; random, cluster and sample random
sampling. Therefore, selection of participants is done by choosing users randomly or in
proper sequence (Hu and et.al., 2015). It is determined that for applying sampling method
to gaining customers' views selection of participants is obtained to gain varieties of ideas
regarding analyzing business performance. Several sampling methods for obtaining
customer views can be recognized as below:- Simple random sampling:- Under this sampling method, researcher chooses respondents
randomly. He chooses sudden or random customer for analyzing their views on restaurant
services. Therefore, proper sense is created for further business operations. It is simplest
method to conduct sample survey for asking questions to different people. Stratify sampling:- Through this sample survey, analyst chooses respondents according
to demographic factors that includes income and education level of respondents.
However, different ideas are generated to present customers' views on restaurant services
(Lewis, 2015). Therefore, strategies are presented through sampling method.
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 Cluster sampling:- It is similar to stratify sampling but the difference is respondents are
chosen on behalf of geographical factor. Under these determinants, various tools and
techniques are obtained for investment and further business operations.
1.3 Questionnaire for a given business problem
According to given case study, Blackfriars wants to expand its business through
establishing new branch in London. Therefore, researcher of organization prepares a
questionnaire to ask questions with respondents. Prepared questionnaire can present as follows:-
Q.1 Are you familiar with Blackfriars restaurant and its food services?
 Yes
 No
Q.2 How is the food services of Blackfriars restaurant?
 Satisfied
 Highly satisfied
 Dissatisfied
 Highly dissatisfied
Q. 3 Which of the following service of restaurant is most attractive?
 Food services
 Customer dealing services
Q.4 How much time, you visit to restaurant?
 2-3 times weekly
 Once in a week
 3-4 times in a week
Q. 5 Is pricing for food services is adequate?
 Yes
 No
Q.6 Will competitive strategies of organization enhance through opening its new branch?
 Yes
 No
Q.7 Which kind of dishes are mostly demanded by users for restaurant services?
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 Indian
 Chinese
Q.8 How is the current market position of restaurant in London?
 Good
 Excellent
 Normal
TASK 2
2.1 Information for decision-making
As per the collected data from research, manager of Blackfriars compares current
variables to its average. Therefore, actual performance of business organization is determined
through this process. In this regard, mean, median and mode are evaluated can express as below:- Mean:- It is average of collected data determined by dividing sum of all values to total
number of values of the variable. Therefore, comparing mean to current value generates
different ideas for further business activities. It is simplest form to determine business
profile and working for next forwarded business operations (Mitchell and et.al., 2016 ). Median:- A useful term that splits all data into two segments and further determines
average of variables. In this process, all collected data are divided into parts. For
instance; if there are total 9 values of any variable then the middle value of 5th subsequent
will be selected as average of the variable (Montes and Jorge, 2015). Hence, it is
systematic mean determination tool for analyzing actual business performance.
 Mode:- Under this determination, frequency of values of any variable is selected as
average of the variable. For example; if there are determinants as 1,1,2, 3,4 then through
mode process, frequency data as 1 will be considered as average of variable. It is most
suitable statistical data that most of companies apply for determining performance of
business organization (Pettigrew, 2014).
2.2 Collected data interpretation through mean, mode and median
S.No. Sales
1 32000
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2 45000
3 45000
4 24800
5 38500
Total 185300
Mean 30760
Median 45000
Mode 45000
By conducting research, data are analyzed by manager of Blackfriars and further
determines mean, median and mode is statistical way. Therefore, interpretations of these values
can be undertood as below:-
Mean:- It is determined by division of total sales value to overall number of subsequent.
Through this research, summation of all values is 185300 that is divided by number of values as
5. Further, mean is measured as 30760. Through this method, average of collected data presents
selling quality of Blackfriars (Simon, 2015). As per this quantified data, further decisions are
made for investment in establishing restaurant's new branch.
Median:- Under this tool, median is considered as middle value of variable. According to
research process, median is obtained 45000. Thus, it presents actual gaining and selling qualities
of organization. There are 5 subsequent available and the middle 3rd value of variable is 45000. It
is middle data that considered as middle of overall data collected information. Hence, business
performance is analyzed through this determination that leads to generate innovative ideas and
different strategies for establishing Blackfriars new branch in London (Sköld, Alm and Scholz,
2013).
Mode:- It is considered as repetitive data of values in variable that is treated as statistical
data for recognizing market position of Blackfriars. An accurate numerical information is
gathered through measuring mode that is useful for implementing further business operations.
Hence, on the basis of this mode evaluation, ideas are generated for investment and production
of goods in next future time.
2.3 Measures of dispersion
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Sales
1 32000
2 45000
3 45000
4 24800
5 38500
STDEV 8718.83
Interpretation:- Manager of restaurant calculates standard deviations of all values given
in the variable that is useful for presenting actual business performance. It is beneficial for
measuring risk and provides different tools for reducing obstacles occur at workplace. In this
regard, as per analysis of this deviation, several methods are obtained for expansion of
restaurant. According to given data, there is standard variation obtained as 8718.83 that is needed
to bridge the gap between standard and actual business performance by operating its new branch
in London.
2.4 Percentile and coefficient measurement
Sales
1 32000
2 45000
3 45000
4 24800
5 38500
Coorelation 1
Q1 32000
Q2 38500
Q3 45000
Correlation:- It presents relationship between two or more variables. By obtaining this
tool, manager of restaurant is able to understand sales and profit range for expansion of entity. It
is determined that standard correlation between sales and profit should be positive in factors that
is above (0). As per the analysis of presented correlation, presented data is one which is effective
for increasing in sales. It can be foretasted that by increasing in sales, profit of organization
would be increased. Thus, correlation of data is positive for investing adequate money to
increasing in production of goods. The business entity will be effective through operating
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different activities. It is considered that organization can increase its profit earning capacity by
enhancing production of goods and services (Solomon, 2014).
Percentile:- Under this process, quarters of profit is determined for forecasting and
decision-making related to expansion of restaurant. As per the given calculation, it is determined
that percentiles for dividing profit into three parts such as 32000, 38500 and 45000. Therefore,
profitability level of entity is effective that is valuable for investment related to enlargement of
restaurant and also remains useful for enhancing its productivity and profit earning capacity at
high level efficiently.
TASK 3
3.1 Graphs and charts for presenting collected data
Thematic analysis
Theme 1: Reputation of Blackfriars in market.
Interpretation:- Researcher obtains that out of 40 respondents, 30 are familiar with
Blackfriars and its services. It represents that organization has effective goodwill in market, it is
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Yes No
0
5
10
15
20
25
30
35
Column H

known for providing food of different tastes and its dealing services with customers through
serving and behaving with them. In this regard, it is determined that restaurant and is well
popular in London for producing food services and increasing in demand for services.
Theme 2: Satisfied customers form food services of restaurant
Interpretation:- As per analysis, it is gained through conducting research that 50%
respondents are satisfied with food services of Blackfriars that presents quality services of
organization. In accordance to this, effective food services of different dishes such as Indian,
Chinese and Mexican are served by restaurant for gaining attraction of customers towards food
services. Moreover, 5 respondents present their views as highly satisfied with food services of
restaurant. Therefore, according to research analysis , it is obtained that customers are satisfied
with food services of restaurant at high level that represents its efficiency.
10
Satisfied Highly satisfied Dissatisfied Highly dissatisfied
0
5
10
15
20
25
Column H

Theme 3: Most attractive services provided by Blackfriars
Interpretation:- Through this interpretation, comparison between food and customer
dealing services is determined. As per the identification of gained data, it is evaluated that 25
respondents are highly attracted and satisfied towards food services provided by Blackfriars.
While, remaining 15 respondents present their opinion that dealing with customers is more
effective that impacts on pulling strategy of entity. Therefore, according to this research, it is
analyzed that restaurant provides food services to consumers at large scale that impacts on
productivity and profitability level of organization.
Theme 4: Consumer visiting at restaurant
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Food services Customer dealing services
0
5
10
15
20
25
30
Column H

Interpretation:- Under this research, it is recognized that satisfied customers of restaurant visit to
Blackfriars more and more times. 20 respondents out of 40 visits to organization as 3 to 4 times
weekly. It represents entity's efficiency and attraction of consumers towards services provided by
restaurant. Thus, as per data collection, it is obtained that customers are highly satisfied and
attracted towards services of restaurant.
Theme 5: Customers' views on pricing for services of restaurant
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2-3 times weekly Once in a week 3-4 times in a week
0
5
10
15
20
25
Column G

Interpretation:- Cost effectiveness for restaurant is presented through analyzing
customer views over pricing for food services. It is identified that pricing for food services is
affordable for paying bill etc. Its ratio for cost adequacy is effective by concentrating on cost
factor. Thus, 35 respondents out of 40 are agreed that price for food services is systematically
managed. It is the key element that attracts customer at high level for food services of Blackfriars
restaurant.
Theme 6: Competitive strategy of by operating new branch in London
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Yes No
0
5
10
15
20
25
30
35
40
Column G

Interpretation:- Under this research, analyst present idea of organization that restaurant is
planning for operating its new branch in London so what would be impact on market related to
establishment of entity. Then, different ideas are generated unfavorable and against favor. As per
the current business performance, 30 customers view that competitive strategy of Blackfriars
would be affect positively. Hence, society is in favor to operating new branch that is valuable for
enlargement of entity at high level.
3.2 Trend line for forecasting business performance
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Yes No
0
5
10
15
20
25
30
35
Column H

Interpretation:- Through this analysis, manager of restaurant analysis business
performance as per which forecasting and decision-making is obtained. Therefore, by this
recognition, it is determined that production of goods and services is fluctuated time by time. At
2nd and 3rd subsequent, data are equal as 45000. Therefore, production was constant. As per the
analysis of information numerically, at first, profit gained by restaurant was 32000 that increased
to 45000 and constant business performance is obtained. After constant growth, due ti recession,
profit ratio goes towards downward direction as 24800. Afterwards, for preparing strategies and
implementing action plans for expansion of entity and enhancing service qualities of
organization, data get increased to 38500. Therefore, overall business performance is obtained
through presenting trend line analysis. It can be foretasted that by using different tools and
techniques as well adequate funding, new branch of restaurant can be established. In this regard,
manager and decision-makers plan for applying different strategies by focusing on market value
and using various methods for enlargement of restaurant for gaining more satisfaction level of
customers at higher level. It will increase efficiency and effectiveness of entity at large scale for
better quality services and systematic management of all business operations in further years.
3.3 Business presentation
Attached in covered ppt.
15
1 2 3 4 5
0
5000
10000
15000
20000
25000
30000
35000
40000
45000
50000
32000
45000 45000
24800
38500
f(x) = − 720 x + 39220
Column C
Linear (Column C)

3.4 Business report
To
Board of director
Blackfriars restaurant
London
Introduction
The research is conducted by analyst of Blackfriars to obtain customers
views on food services of restaurant. In this process, researcher conduct survey regarding food
services and customer dealing facilities that present satisfaction level of consumers. Therefore,
different views of users are obtained that created sense for further investment and business
operations for enlargement of entity through operating new branch in London. Thus, research is
considered as basis for implementing action plans regarding better quality of food services.
Under this process, analyst asked 40 respondents related to services provided by restaurant and
gains information for further increasing in qualitative services of Blackfriars.
Discussion
After collecting data through conducting research, different ideas are generated for
further expansion of entity and enhancing food services of restaurant. However, positive and
negative aspects are determined that are ideas for gaining customer satisfaction at large scale. It
impacts on productivity and profitability of entity for facing competition and making place in
market. In accordance to this, as per critical evaluation, it is obtained that it is required for
organization to focus on customer dealing services and expansion of entity by focusing on
overall marketing essentials such as price, product features and different strategies including
business and competitive to establish new barnch of restaurant.
Recommendation
It is analyzed that organization has effective goodwill in market and it is able to
expand entity through establishing new branch in London. Therefore, it is necessary for
manager and decision-makers to implement action plans related focusing on resource and fund
allocation. In this process, management of funding and different strategies for expasion of
entity. Thus, prepared strategies should be followed effectively as well timing and scheduling
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for gaining targets are required for expansion of Blackfriars. It will be able to increase
competitive strategies and profitability of organization at high level.
TASK 4
4.1 Information processing tools
Information processing tools are techniques that uses to storing and transacting data from
one place to another. In this process, different methods are utilized as per which different ideas
are generated for further business operations. Including this, through this information processing
tools, exchange of information as well system is applied for systematic management of business
organization can describe as follows:-
Management information system (MIS):- Under this process, transaction of information
is done through various ways. It is considered as key component for making decisions regrading
business operations as well different ideas are generated for enhancing quality services of entity
at high level. A systematic approach is presented for proper management of all business
operations. In this system, data are get transferred through one medium to another that is useful
for forecasting and decision-making to achieve organization's effectiveness.
Office automation:- It includes tools related to computer system and other techniques
that is useful for storing data and implementing action plan for further years of organization. In
this regard, information are stored systematically and ideas are created for expansion of entity.
Similarly, performance of business entity is presented through this system to increase in its
efficiency at high level. Therefore, office automation is related to storing data and making
decisions. Hence, information processing tool as office automation is beneficial for systematic
management of all business operations and forecasting for further business operations
effectively.
4.2 Critical path
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Under this activity, proper timing and scheduling related to project accomplishment.
Including this, project manager of organization analysis overall activities and time for meeting
goals of project. In this regard, delay over activities which can be controlled are neglected as
well increases efficiency of workers and project accomplishment manner. In addition to this,
different activities for accomplishing project are determined in proper timing. Therefore, through
applying critical path method is useful for recognizing all activities and handling risks occur
workplace. In this process, varieties of tools and techniques are obtain bed for completing
project efficiently. Therefore, different ideas are created for increasing efficiency of project and
reaching out target of project systematically.
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4.3 Financial tools for decision-making process
Net present valuer (NPV)
Interpretation:- it is an activity related to selecting appropriate project for presenting business
operations. In this regard, present value of product and appropriate option for implementing
action plan is obtained.
IRR
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Interpretation;- Under this approach, rate of investment is determine by which actual
sense is created for investment to establish new branch of restaurant in market. In accordance to
this, IRR rate is observed for implementing action plans and further business activities.
CONCLUSION
The report is concluded that decision-making is key tool for expansion of Blackfriars by
establishing its new branches in London. Different data collection methods are considered for
analyzing actual business performance. In this regard, generating ideas and decision-making
process for effective business operations is presented. Moreover, various sampling methods and
preparing strategies for implementation of business organization is obtained. In addition to this,
information systems and decision-making process to be implemented is determined for
effectiveness of restaurant. However, forecasting and decision-making tools for business entity is
obtained for financial and resources allocation is presented through this report. Hence,
conducting research through asking questions to customers related to services provided by
organization including its interpretation is determined.
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REFERENCE
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