Business Decision Making

BUSINESS DECISION MAKING

TABLE OF CONTENTS
INTRODUCTION.......................................................................................................................................3
TASK 1Plan for collecting different types of data...................................................................................3
TASK 3Questionnaire for the research....................................................................................................6
TASK 4 Descriptive statistics..................................................................................................................8
Task 5 Measures of dispersion.................................................................................................................9
Task 6 Use of statistical tools correlation coefficient and quartile as well as percentile........................10
CONCLUSION.........................................................................................................................................11
REFERENCES..........................................................................................................................................12

INTRODUCTION
In the business there are various types of complex and typical situations are arises which are
necessary to resolve. In order to this, there are various tools and techniques are available on the basis of
which such complex decisions are taken. The current case study is based on the restaurant which is going
to expand in the another country. Due to the respective reason it wants to analyze and research. The report
shows about the plan for data collection through which information and data are to be collected further
research. Describes about the research questionnaire which will be distribute for analysis. In the second
part, the study looks upon the statistical tools and techniques like as mean, mode, median, standard
deviation, correlation, quartiles, percentiles etc.
TASK 1Plan for collecting different types of data
When a scholar is going to analyze about the research and particular topic then data and
information’s are necessary. These are plays as a raw material of the overall analysis and
research because without information it is not possible to carry out appropriate research. Data
collection is a method in which various information gathered using several techniques and frame
into structure for further analysis. Moreover, there are various types of techniques and methods
are available with the help of which the investigator collect and gather data. Further, there are
mainly two types of information as well as data are collected by the scholar for analyse about the
selected topic and research problem (Sullivan-Bolyai, Bova and Singh, 2012). Furthermore, both
kinds of approaches are like as primary as well as the secondary which are based on different
methods. The primary data collection is mainly based on the qualitative method through which
highly appropriate as well as reliable data are to be gathered. On the basis of primary data
collection the scholar get proper, current, true and reliable data which is the most required for
such analysis. On the other side with the help of secondary approach old data are collected which
not show current market trend and scenario of the firm and industry as well. Hence, it can be
assessed that most of the scholars use the primary method of collecting data due to its
appropriateness and reliableness.
Those types of data and informations which are gathered by the investigator at the first
time by analysing in the market with one hand are known as primary data. For collecting primary
type of data there are number of sources are available which helps to the researcher to collect
data up to greater level. The primary sources are like as survey, interviews, questionnaire, group

discussion, observation etc. When the scholar uses such kind of sources then he able to know that
in the market currently which kind of trend is going on. Apart from this, the data which are
already collected, used as well as published by the another investigator or scholar are called as
secondary data (Taylor, Bogdan and DeVault, 2015). On the basis of another data the researcher
determine past information and trend which is less helpful to carry out the current research as
well as analysis. In this case also there are wide ranges of sources available with the scholar
which helps to take and gather secondary information. The sources of another data collection
technique are like as publications, newspapers, articles, templates etc. by which the investigator
gather usable information.
In the current scenario the restaurant is going to open a new branch in another market for
which the present research is carry on. For collect and gather the data to know buying behaviour,
tests and preferences, wants, requirements etc. of the customers related to food items there are
primary and secondary both the methods are used by scholar. The primary data are collected for
survey about the restaurant there is questionnaire are to be framed as well as designed by the
analyser. Further, the questionnaire which are framed that are distributed among the local
community of the country where the restaurant currently operates. The questionnaire are
distributed among local community as well as customers of the country (Kerr and et.al., 2014).
On the other side secondary data are gathered using annual report of the restaurant. On the basis
of selected secondary source i.e. annual report the scholar able to derive sales, profit and another
financial data for the current research. Hence, it can be said that to collect primary and secondary
data the investigator uses questionnaire and annual report respectively.
Task2 Survey methodology as well as technique for taking sample data
The method with the help of survey is conducted as well as questionnaire are distributed
among the respondents is called as a survey methodology. In the current case, marketing
manager want to know about the responses of customers and local community related to the
restaurant and then gather data. in order to carry out survey in present report there is online
methodology is to be used by the scholar. Further, with the help of online tools like as direct e-
mail, social media networks etc. the framed questionnaire distributed to the local community.
Apart from this, responses as well as feedbacks from the potential and selected respondents are
taken through online. This is one of the most used survey methodology because it takes very less
time to carry out the whole research (Palinkas and et.al., 2015).