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HEALTH AND SAFETY Business decision making consists procedure of choosing best option which will be effective for business firm. Effective decisions are helpful in managing business firm in order to accomplish predetermined targets. Q1. Do you think innovative technology impacts the profitability of high street shops? YesNo 0 2 4 6 8 10 12 14 16 1817 3 Frequency Q2. How important online marketing is for business? 15 3 2 Highly important Average importance Less important Findings •Respondent's response present favourable results •Customers are interested to shop online and give positive response towards innovative technology Suggestions •It is required to improve the quality of products and renovate packaging process •It is require to install security system for online channels for customers and suppliers . INTRODUCTIONDATA INTERPRETATION AIMS AND OBJECTIVES Objectives ••ResearchisorganisedtoanalysetheimpactofInnovative technology on business in high street shops and local market •To collect information from respondents to evaluate the essential aspect in terms of technology. Research Methodologies •Primary and secondary source to collect data are used for research •Customer response is collected by distributing questionnaire which contains 10 different questions •Informationsaresummarisedintheformofgraphs,piechartand interpretation done •Random sampling method is used to determine the review and response of 20 respondents