Tour packages of the Thomas cook are available at higher price.
Interpretation It can be seen from the chart that is given above that most of respondents 28 out of 60 think that strongly agree that packages are available at very high price at Thomas cook. 10 respondents are agree with the same statement. 7 respondents are neutral on same statement and only 8 out of 60 are disagree and assumed that firm is providing tourist package at cheaper price. 7 respondents are highly disagree with the same statement. It can be said that most of respondents think that firm is providing tour package at relative high price.
Do you think that services provided by the Thomas cook are adequate?
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Interpretation It can be observed from the table that 50 out of 60 think that Thomas cook is providing sufficient services to the customers. Only 10 respondents think that more services Thomas cook needs to provide to the customers. Hence, in terms of service there is a positive perception of the people about Thomas cook.
Trend line
Interpretation Above trend line forecasted that declined movement in future years. Downward movement of trend line outlined that in the upcoming years, Thomas Cook’s turnover will show a falling trend indicating that company will perform poor in next year. Fall in consumer demand, tough competition, pricing pressure, changing customer perception, attitude and buying preferences towards holiday packages may be the reasons behind such volatile trend. Decline in turnover is a sign of lower performance in the forwarding years. On the basis of it, it can be suggested to the managers to use various tactics and strategies like quality products, attractive tour packages, pricing policy, discounting and others so as to attract high number of customers to maximize sales revenues.
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Interpretation Critical duration of the project is calculated here as under: Activity 1 + 2 + 3 + 6 + 7 + 8 + 9 = 5 + 15 + 25 + 10 + 10 + 5 + 5 = 75 days This project will need minimum time period of 75 days to finish the project as per planned time.
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