Business Decision Making in Amazon

Added on - 04 Oct 2020

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Business Decision Making
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Create a plan for collecting primary and secondary data......................................................11.2 Survey Methodology and sampling frame use......................................................................21.3 Creation of questionnaire......................................................................................................4TASK 2............................................................................................................................................62.1 Summarise the data collected from the survey.....................................................................62.2 Analysis of outcomes of the research and draw proper solution..........................................92.3 Evaluating the data as measure of dispersion.....................................................................102.4 Explanation about quartile, percentiles and correlation to draw appropriate solution........11TASK 3..........................................................................................................................................123.1 Various charts and graphs are prepared on the collected data............................................123.2 Trend line analysis..............................................................................................................183.3 Poster...................................................................................................................................183.4 Formal report.......................................................................................................................18TASK 4..........................................................................................................................................194.1 Roles and characteristics play by various information system...........................................194.2 Evaluation of critical path...................................................................................................204.3 Financial tools for decision-making....................................................................................21CONCLUSION..............................................................................................................................22REFERENCES..............................................................................................................................23
INTRODUCTIONMultichannel shopping can be understood as a marketing strategy through whichcompanies can offer its consumers with ample number of opportunities through which they canbuy products or uses services according to their needs. In today's business environment,organisation makes plan to sustain at marketplace for a longer period of time. This action ishelping firms in building up their reputation in front of business society which can directly aid ingiving rivalry to their rivals(Groebner and et. al., 2011). Long term plans aid companies inattaining a good position at market through which profitability and productivity can be enhancedand maximise and in an appropriate sense. Funds estimation, planned budget and many more aresome major sources through which firm can hit its long term targets. This project is based onAmazon which is delivering its services to consumers in all over world through using e-commerce system. Report is enclosed with a plan in which data has been collected through usingdifferent strategies and methodologies, questionnaire has also been developed, after thatinterpretation of gathered information. After that, computation is being done that are related todispersion, percentiles, quartiles so that to pull up outcomes.TASK 11.1 Create a plan for collecting primary and secondary dataCreation of a plan needs relevant data so that investigator can draw favourable outcomes.It is required for companies to develop both long and short term plans so that to grab attention ofconsumers and to attain all the goals and objectives that organisation carries so that to maximiseboth profitability and productivity.It is being analysed that companies which are lookingforward to expand their business should keep on developing plans, execute and then monitorthem so that to grab good position at marketplace of United Kingdom in short period of time.Under present report, investigator is looking forward to know all reasons that impacted onconsumers behaviours which are related to new and updated digital technology(Ferrell andFraedrich, 2015). Main motive researcher under this is to reduce all the negative impact oftechnology and improve profitability of Amazon with the help of developing relationship withcustomers so that they can stay connected for a longer period of time.In context to this, it is being located thatmain there are two methods that can be used byresearcher in order to collect data which is related to people's perception, point of views of1
authors, scholars and many more. Two methods are: primary and secondary method which arebeing described properly beneath:Primary source:This sort of method can be stated as one of the most relevant one forany investigation because under this researcher can directly ask questions from respondents inorder to draw or come to a conclusion. Gathered information through this method aid researcherin pulling out relevant data in specific time of period. But, it has also been analysed that this sortof method are contains ample number of problems like this sort ofmethod takes time and moneywhich it might be possible an investigator cannot afford. This method contains things likesurvey, online, questionnaire, face to face and many other approaches through which researchercan gather information from different areas. All of them are described beneath:Survey:This sort of method includes face to face interaction that a researcher have withrespondents that he/she have selected where perceptions of them plays vital role(Fordand Richardson, 2013).Questionnaire:Under this, Amazon's researcher can ask questions which is beingprepared by them to grab relevant data which may aid him/her in near future like indecision making process and many more.Online:This method is mostly being utilised by investigator in modern world, because itis much faster than a survey or a questionnaire along with this, it is also do not ask formuch cost because votes are being taken from respondents even when they are sitting attheir home.Secondary source:Author's point of view is being stated as one of effective knowledgethat can help a researcher in grabbing good and authenticated information. This sort of data canbe collected from various mass media and some of these are: articles, newspapers, online sites,search engines and many more(Vercellis, 2011).1.2 Survey Methodology and sampling frame useSurveys are being conducted by an organisation to use pull up relevant information sothat it can be analysed in order to draw conclusion and with the help of this, organisations can hitits long term targets(Tufféry, 2011). It has been located that a survey is filled with informationwhich is being gathered from different point of views that people have and under this,respondents can be selected through different methods like random sampling, purposive andmany more.Here, Amazon is doing business in almost all the countries where it is hard for2
investigator to select best approachable method through which data can be collected. Main aimof Amazon under this assignment is to conduct a survey so that to look into different aspects,perceptions of responders in order to draw conclusion which may aid them in looking to impactof innovative technologies consumers behaviour. With the help of developing a surveyresearcher or investigator can make decisions so that to improve profit margins of Amazonthrough making modifications or adopting strategies if it is needed(Stine and Foster, 2014).Survey methodologies:In order to get information which is related to existingperformances of business firm there are ample number of methods that can be used bycompanies(Maxwell, Jeffrey and Lévesque, 2011). Under this case, investigation is beingconducted by investigator in the form of survey where researcher is looking into different aspectsand impact of innovate technologies behaviour of consumers after using e-commerce system.Under this, Amazon's investigator has used primary method where questionnaire is beingprepared where 10 questions has been developed by investigator under the questionnaire.Sample frame:It has been located that Amazon can use various methodologies in orderto select respondents from whole number of consumers that are present in all over world. Someof method under this are: simple random, cluster, stratifies and many more which comes in twosort of methods and these are: probability and non-probability sampling process(García-Peñalvoand Conde, 2014). These methods differs from each other thus, it is vital for researcher to lookinto different aspects and select the best suitable approach in order to pull out favourableoutcomes in specific period of time. 20 respondents have been selected in order to know abouttheir perceptions regarding impact of digital technology (Multichannel shopping) on humanbehaviour where questions are going to be asked from individuals that have been selected.On the other hand. basic subject that gets cover under the investigation (Survey) throughwhich questionnaire have been developed are given below:Values and technological innovation's importanceDevelopment of multichannel shoppingEffect of technology on mallsChange in behaviour of consumers after using new and updated technologySocio-economic effectAmazon's performance3
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