Importance of Factors in Choosing a Restaurant

This presentation explores the factors that individuals consider when choosing a restaurant for lunch or dinner. It discusses the importance of the internal appearance of the restaurant, the portfolio of a wide variety of dishes, and word of mouth marketing. The presentation also includes charts and trend analysis.

TASK 3

Most of people think that Murano restaurant is offering the best quality of service to the
customers. Do you completely agree with asked statement?
Strongly agree Agree Neutral Disagree Strongly disagree
0
2
4
6
8
10
12
14
16 15 15
5
9
6
Chart Title

Interpretation
• Chart given above is reflecting that there are 15 respondents who are
strongly agreed on asked statement. Apart from this, there are 15
respondents who are agree and 5 are neutral on asked line. 9 are disagree
and 6 are strongly disagree on asked statement. It can be said that large
number of individuals who give answer to asked question commonly
believe on fact that the best quality of service is offered by Murano
restaurant to its customers.

Dining facilities are excellent at our restaurant in comparison to rivals?
Strongly agree Agree Neutral Disagree Strongly disagree
0
2
4
6
8
10
12
14
16 15 15
5
9
6
Chart Title

Interpretation
• Chart is reflecting that majority of respondents are agreed on fact that the
best quality of dining facilities are provided to the customers in the
restaurant. There are 15 respondents that are strongly agree and same
number of respondents are agree on asked statement. 5 are neutral and 9
are disagree followed by 6 are strongly disagree on asked statement.
Hence, it can be said that most of respondents believe that dining facilities
are excellent at Murano restaurant.

There are some of the factors that are taken in to account for selecting restaurant by
individuals for taking lunch or dinner. Which of below given factors you give due
importance while choosing any restaurant for lunch or dinner purpose?
10
20
20
Chart Title
Internal appearance of restaurant Portfolio of wide variety of dishes Word of mouth marketing of restaurant among people

Interpretation
• Results revealed that most of respondents are giving importance to
portfolio of dishes and word of mouth marketing while selecting any
restaurant. Hence, firms must try to improve their product portfolio at fast
rate in their business.

Trend analysis
1 2 3 4 5
0
5000
10000
15000
20000
25000
30000
35000
40000
10000
17000
22000
27000
35000
Sales

Interpretation
• Trend analysis is the tool that reflect trend that was in past time period and
trend that can be observed in the upcoming time period. It can be seen
from chart that sales value is increasing consistently and in upcoming time
period sales value may become stable as trend line is not moving upward.
However, one cannot solely believe that trend predicted by trend line is
accurate. This is because it is based on past data and current as well as
past year trend may be completely different from each other.

REFERENCES
• King, D.L., 2015. Analytics, goals, and strategy for social media. Library
Technology Reports. 51(1). pp.26-32.
• Landry, J. and McDaniel, R., 2016. Agile Preparation Within a Traditional
Project Management Course. Information Systems Education Journal,
14(6), p.27.
• Lock, P.F. and et.al., 2013. Statistics: Unlocking the power of data.
Hoboken, NJ: Wiley.