Business Decision Making in Syngenta- Report
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Added on 2020-02-03
Business Decision Making in Syngenta- Report
Added on 2020-02-03
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BUSINESS DECISIONMAKING
Table of ContentsINTRODUCTION......................................................................................................................3TASK 1......................................................................................................................................3Q.1. Launching of Amistar as well as data collection through survey methodology andsampling frame..................................................................................................................3Q.2. Market design survey questionnaire.........................................................................4TASK 2......................................................................................................................................5Q.1. Mean, Mode and Median..........................................................................................5Q.2. Measurement of dispersion.......................................................................................6Q. 3. Quartile, percentile and correlation coefficient........................................................7TASK 3......................................................................................................................................8Q.1. Graphical presentation..............................................................................................8Q. 2. Constructing trend lines with regression equation.................................................10TASK 4....................................................................................................................................11Q.1Preparing a Gantt chart and stating its benefits.........................................................11Q.2 Network diagram stating the critical path................................................................13Q.3 Taking appropriate decisions by considering various investment appraisal techniques.........................................................................................................................................14CONCLUSION........................................................................................................................16REFERENCES.........................................................................................................................17
INTRODUCTIONBusiness decisions making is the process of gathering required data and evaluatingthat information through various statistical and financial tools in order to take strategicdecisions (Black, 2011). Syngenta is a world's leading company operating in around 90countries with the availability of 28000 workers. Its purpose is bringing plant potential to life.In the present report, importance of business decision making will be discussed in the respectof Syngenta's success. TASK 1Q.1. Launching of Amistar as well as data collection through survey methodology andsampling frameAmistar is a fungicide product that makes huge contribution in the integrated pestmanagement. Currently, Syngenta's director decides to launch Amistar in a new market.Therefore, India will be an appropriate country for such expansion. It is because that almost70 percentage of Indian population is engaged in agriculture sector (Bazerman and Moore,2012).Due to this, there is a great demand of fungicide products for the protection of crops. Data collection: It is the primary need of decision making process in which researcherrequires to collect both the primary and secondary information. Primary data is also called asraw data because it is collected by the investigation for the first time and every researcherneeds to collect primary information for their specific objectives. It can be collected throughpersonal investigation, surveys and other related methods. However, secondary information isavailable directly, so investigator does not need to collect it from the market surveys(Sutherland, 2010). Previous records, articles, trade reports, economic reports, publishedgovernment reports, internet, newspaper, books and magazines are the types of secondarydata collection sources. Survey methodology: It is a way of primary data collection in which investigator ofSyngenta can conduct market surveys in order to gather required information. It is the bestway of collecting information about consumer behaviour, their preferences and futuredemand of Amistar in India (Kline, 2010). Questionnaire is an effective tool in whichresearcher can design various open and close ended questions for collecting necessary data aswell as information.Sampling frame: It is not possible for Syngenta's manager to study the whole Indianmarket. Hence, he can use sampling frame in which investigator can construct an adequate
size of sample through combining all the characteristics of universe. Thereafter, informationcan be collected by communicating with respondents who are considered as a sample for thestudy. Thus, it minimizes the cost of data collection and saves time. Q.2. Market design survey questionnaireName:Gender:1. Are you familiar with the Syngenta?Yes No2. From how long are you making the use of Syngenta's fungicide products for theagricultural protection?Less than 5 yearBetween 5 to 8 yearMore than 8 year3. Which factor related to Syngenta greatly influences your buying decisions?PriceQualityPlacePromotion4. Do you think that Syngenta's product prices are under your purchasing power?YesNo5. Syngenta's product quality is satisfying your objectives or not?Yes No6. Do You think that Syngenta can accomplish its target through launching Amistar in
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