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BUSINESS DECISION MAKING Business Decision-Making helps in enhancing the overall performance of the company. This poster includes all the tools and techniques used to study the impact of multichannel modes on purchase- related behaviour of students. The research project aims to analyse the underlying factors affecting the purchase decisions made by students in light of increasing popularity of online shopping platforms over traditional shops and malls. . IntroductionTrend line YearSalesProfit 201818000042000 201922500045500 202025000075000 ResearchMethodsincluding descriptive,quantitativeaswellas qualitative research have been used to drawsuitableconclusionsfor present and future. These methods help in enhancing the reliabilityandaccuracyofdata collected. Theresearchmethodincludes developingaquestionnairewitha sample of 60 respondents. Q1Whatchanneldo youpreferwhile shopping? Street Shops 10 Online Stores 30 Malls 14 Supermarket 6 Total 60 Objectives Research methodologies Data interpretation SuggestionFindings 50% of respondents (30 out of 60) preferred online channels to make a purchase. Sales projections for year 2018 to 2020 show anincreasingtrendinprofits.Customer rationale regarding a purchase was able to be drawn through this research The company should focus on providing betteronlineservicesincludingeasy payment and return options. To keep up with latest trends, company should focus on continuous innovation of itsproductstoattractmaximumusers engaged with online channels. Conclusion From this poster it can be concluded that effective decision- makingcanincreasefutureprofitsaswellasenhance performance of the organisation as a whole. Managers need to make effective of tools and techniques to support their decisions and generate better results in future forecasting.