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Business Decision Making INTRODUCTION Technologyisessentialpartofnormallifeof individuals. It is observed that individuals of the society prefer to conduct their functions with the aid of technologies to save their time and cost. Adoption of innovative technologies within the organisation provides the opportunity is to influence the buying behaviour of customers. Research Methodologies Objectives Collection of information to analyse the impact of innovate technologies and multi-channel shopping upon the business activities of shops and malls Gather the views of respondents to ascertain the extent of impact upon businessactivitiesoftechnological innovation Research Methodologies Close-ended questionnaire is prepared to having 10 questions Random sampling method is used to select30respondentsfromtotal population Data Analysis •Provide more security to the customers in process of online payments •Improved the quality of products and services to satisfy their demands. Finding Recommendation Ascertained positive impact of technological innovation in growth of business activities Customersprefertoshoponlinedifferenttypesof product ElectronicClothingFurniture 0 2 4 6 8 10 12 14 1614 10 6Column B Bayne, N. and Woolcock, S. eds., 2011. The new economic diplomacy: decision-making and negotiation in international economic relations. Ashgate Publishing, Ltd.. Ferrell,O.C.andFraedrich,J.,2015.Businessethics: Ethical decision making & cases. Nelson Education. Q1. What product you buy mostfromonline platform? Frequency Electronic14 Clothing10 Furniture6 References Q2. which mode of you like most for shopping? Frequency Offline through shops11 Online15 Door to Door4 11 15 4 Offline through shops Online Door to Door