This report focuses on analyzing the changing consumer behavior and preferences to make effective business decisions. It covers topics such as data collection, survey methodology, questionnaire design, and analysis.
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BUSINESS DECISION MAKING
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TABLE OF CONTENTS INTRODUCTION...........................................................................................................................1 TASK 1............................................................................................................................................1 1.1 Developing plan for data collection.................................................................................1 1.2 Presenting a survey methodology and sampling frame....................................................2 1.3 Designing the questionnaire which helps in acquiring all the information......................3 TASK 2............................................................................................................................................5 2.1 Compressing the gathered information with the help of representative values................5 2.2 Drawing conclusion over surveyed details.......................................................................6 2.3 Implication of measures of dispersion..............................................................................7 2.4 Analysing the quartile, percentile and correlation coefficient..........................................7 TASK 3............................................................................................................................................8 3.1 Presenting the graphs which represents a valid conclusion over presented survey.........8 3.2 Preparing an analysis of sales and profits retain by a business through Trend line graph10 3.3 presenting poster which contains all the findings...........................................................14 3.4 Writing a formal report...................................................................................................15 TASK 4..........................................................................................................................................15 A..........................................................................................................................................15 B..........................................................................................................................................16 C..........................................................................................................................................17 D...........................................................................................................................................17 E............................................................................................................................................18 CONCLUSION..............................................................................................................................18 REFERENCES..............................................................................................................................19
INTRODUCTION Toanalysethechangingconsumerbehaviourandpreferenceswhichimpactsthe businesses on various segmentation. These are in information which in turn will be effective and suitable for appropriate decision making. In present report, the main emphasis is payable over analysing changing behaviour of consumers with shopping through high street shops and malls. This will be beneficial in terms of making proper analysis over the facts which help in analysing the convenience level of consumers. It also comprises with various surveys and data collecting technique which will be measured with the help of representative’s values and measures of dispersion. There is analysed data will be communicated among the professionals to make necessary changes into operations as well as plan the business objective which matches to the consumer needs. TASK 1 1.1 Developing plan for data collection The changing environment operations as well as implications of various technologies which in context with a funnel to the professionals from various businesses as to make necessary changes in their operational activities. Thus, the report consists of analysing the technical changes influence consumers buying behaviour. The technical advancement will be effective and helpful to the business in terms of covering a large number of consumers as well as have fruitful growth in sales and revenue. On the other side, it will be convenience to the consumers as to have the satisfactory level of products and services from the retail stores. Therefore, in relation with analysing the factors which mainly influences the shopping behaviour as well as business activities which will be analysed through various data collection techniques such as: Primary data collection: These are the information which in turn will be effective and adequate for the business management as well as brings the accurate details relevant with the facts and issues. Thus, it consists of assorted informant of data gathering such as observing the focus group. Preparing questionnaires, takinginterviews and study over various cases. Therefore, it brings the clear details and analysis through all the issues (Baker, 2018). However, with the influence of such techniques and methods of collecting the data will be effective and helpful to determine the consumer preference, current market trends and fashion stated in the environment. On the basis 1
of suchcollected information the professionals will become able to make necessary changes into operations. They will be get to known consumer’s wants and demands which will provoke them in making effective decisions. Therefore, there will be appropriate development of techniques andoperationswhichinturnhaveeffectiveimpactsoversalesandprofitabilityofthe organisation. Similarly, in the present study to analysing the impacts of technical changes into the operations of retails and small businesses there will be preparation of questionnaires which will be asked to 30 professionals which in turn make necessary changes into operational activities of the business. They will correspond their views and ideas which gives the quick review to the issues faced by the business in the current times. Secondary data collection: These are mainly examined the annual reports, assemblage information through internet sites, articles, blogs as well as research over newspapers articles. Therefore, the use of various secondary sources of data aggregation which in turn will be influential as to have right information and details regarding the facts (Ferrell and Fraedrich, 2015). Moreover, this method will be convenient, suitable and prominent in relation with covering the large areas and gathering the effective information there can be use of several techniques which in turn has the positive impacts over preparing the effective plans and forecasts which leads them to manage the lucrativeness and intensify their product line in the market. 1.2 Presenting a survey methodology and sampling frame Collectingdataandinformationfromdifferentlactations,areaandthegroupof population there will be consideration of various activities which in turn will be effective and helpful as to use the right techniques of generating the ideas. (Zsambok and Klein eds., 2014) Similarly, in relation with collective the effective data and information through market there will be implication of various techniques and operations to gather the relevant information. Survey methodology: this a statisticalapproach which enablesthe researchersfor analysing the human behaviours. It will have done on mass population, individual unit. This survey includes preparation of questionnaires and number which in turn helps in improving the accuracy of outcomes (Popovič and et.al., 2012). Thus, to analyses the shopping behaviour of consumers on the basis of their preferences for buying the goods and services will be beneficial to them as to have the most satisfactory outcomes. It comprises with preparation of various 2
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questions which will be helpful to students or researchers in analysing the problems and changes n the recent times which has influenced the buying behaviour of consumers. Sampling frame: to conduct a survey over mass units or population there will be selection of the group with the help of various sampling techniques. However, in the present research techniques there will be analysis based on various operational needs and wants of the consumers as to have appropriate designing of the work (Ford and Richardson, 2013). Thus, it consists of simple random sampling techniques on which the particular location will be randomly selected and analysed as to have appropriate determination of the research issues. To analyse the buying behaviour of consumers there has been preparation of various questionnaires and data set which will be helpful to them for gathering accurate outcomes. It will be fruitful to the industries to make necessary changes in their operational criteria. 1.3 Designing the questionnaire which helps in acquiring all the information To fetch the exact issues and demands of the consumers as well as the impacts of technical changes over business efficiencies. There will be consideration of various questions which in turn will be effective as well as fruitful for analysing the respective factors such as: Questionnaire Demographic substance Name: Age: Operating area: Question 1. Do you accept that there has been changes in buyer’s purchasing power in a current situation? Yes No Question 2. The reduction in sales volume of organisation is due to business offering services and products. Agree 3
Disagree Question 3. Do you believe that the reduction in sales volume is due to changing preferences of consumers in relation with purchasing goods from online sites instead of visiting shops and malls? Yes No Question 4. What do you think is the main reason and motive behind the consumer preferences which vary their habit of purchasing products through online segmentation? convenience Satisfactory costs Effective comparison Question 5. What do you think that employees’ female employees will have impacts over consumer buying behaviour? Strongly agree Agree Disagree Strongly disagree Question 6. According to you, what are the factors which provoke industries to operate the online business instead of shops and malls? Cost efficient Large numbers of consumers Higher profitability during season 4
ď‚·Effective offers to generate adequate revenue Question 7. Do you think the consumer buying behaviour will be regulated as on their understanding, learning or educational level? ď‚·Yes ď‚·No TASK 2 2.1 Compressing the gathered information with the help of representative values Survey outcomes: ParticipantsQuestion.2 Question. 4Question. 6 1122 2112 3223 4112 5212 6114 7234 8111 9211 10131 11212 12112 13211 14121 15231 16113 17213 18134 19232 20121 21121 22111 23122 24224 25124 26124 27233 28133 29123 5
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30223 Descriptive analysis over surveys: Question 2Question 4Question 6 Mean1.4137931Mean 1.8275862 1Mean 2.3448275 9 Standard Error 0.0930760 8Standard Error 0.1494568 6Standard Error 0.2121660 6 Median1Median2Median2 Mode1Mode1Mode1 Standard Deviation 0.5012300 1 Standard Deviation 0.8048498 3 Standard Deviation 1.1425492 2 Sample Variance 0.2512315 3Sample Variance 0.6477832 5Sample Variance 1.3054187 2 Kurtosis - 2.0072063Kurtosis - 1.3607125 8Kurtosis - 1.3801279 8 Skewness 0.3694614 8Skewness 0.3333194 1Skewness 0.1800013 3 Range1Range2Range3 Minimum1Minimum1Minimum1 Maximum2Maximum3Maximum4 Sum41Sum53Sum68 Count29Count29Count29 Largest(1)2Largest(1)3Largest(1)4 Smallest(1)1Smallest(1)1Smallest(1)1 Confidence Level(95.0%)0.1906577 Confidence Level(95.0%)0.3061485 Confidence Level(95.0%) 0.4346024 8 Interpretation: in consideration with the questions asked to 30 respondents on which they have presented their views and thought by presenting the most appropriate outcomes (Hwang and Masud, 2012). Moreover, after analysing the data set there will be analysis over the outcomes which bring the accurate outcomes. However, the mean value of the first question is stated as 1.41 the fourth question stated as 1.82 while the sixth question stated as 2.34. 2.2 Drawing conclusion over surveyed details Theme 2: The reduction in sales volume of organisation is due to business offering services and products’ Interpretation: on the basis of the proposed theme it has ben asked to the consumers that there will be changes in the sales of business as per their products and services. Therefore, there are 18 respondents were reflected the positive response towards such articles and they have agreed over 6
it. Similarly, 12 individual believes that there is no such influences of the products and services which will reduce the sales of business (Pettigrew, 2014). Moreover, it can be said that there have been necessary changes into the operations which brings the clear estimation of the facts that there will be influencesof products and services which were being offered among consumers Theme 4: main reason and motive behind the consumer preferences which varies their habit of purchasing products through online segmentation Interpretation:Inconsiderationwiththeabovethemeithasbeenaskedtothe professionals that the motive behind consumer shopping behaviour through online segmentation. Therefore, it represents that there are a majorities of response such as 40% in favour of convenience. 36.67% are in favour of cost efficiencies while 23.33% are in favour of effective comparison. Moreover, the main reason is convenience of the online sites which bring the professionals most appropriate gains. Theme 6: the factors which provokes industries to operate the online business instead of shops and malls Interpretation. It has been asked to the consumers that the factors which provokes industries to make online operations are mainly associated with the cost efficiency as there are lower labour rates which in turn will be effective and helpful for generating the appropriate amount of revenue. 2.3 Implication of measures of dispersion Interpretation: In relation with analysing the measures of dispersion. In question 2 it was 0.501, in question 4 it was 0.80 and in question 6 it was 1.14. 2.4 Analysing the quartile, percentile and correlation coefficient Quartile/percentile: Correlation: correlationQuestion.2Question. 4 Question. 6 11 20.094635431 20.053761580.222311681 7
TASK 3 3.1 Presenting the graphs which represents a valid conclusion over presented survey Theme 2: The reduction in sales volume of organisation is due to business offering services and products’ Answersparticipantspercentage A. Agree1860.00% B. Disagree1240.00% Total30100.00% Theme 4: main reason and motive behind the consumer preferences which varies their habit of purchasing products through online segmentation Answersparticipantspercentage convenience1240.00% Satisfactory costs1136.67% Effective comparison723.33% Total30100.00% 8
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Theme 6: the factors which provokes industries to operate the online business instead of shops and malls Answersparticipantspercentage Cost efficient930.00% Large numbers of consumers826.67% Higher profitability during season723.33% Effective offers to generate adequate revenue620.00% Total30100.00% 9
3.2 Preparing an analysis of sales and profits retain by a business through Trend line graph To identify assorted changes in the revenue and gains of business for making effective analysis over the factors which will be effective and adequate as to analyse the sales revenue retention by retail businesses over the period (Laudon and Laudon, 2015). Therefore, it will be helpfultothebusinessprofessionalstohavealltherelevantinformationregardingthe profitability and growth after impacts of technical changes in the entity. YearSalesCostProfit 201015000400011000 201115600450011100 201216800520011600 201317500560011900 201417600500012600 201516600430012300 201616400420012200 201715900460011300 201815500380011700 10
201020112012201320142015201620172018 13500 14000 14500 15000 15500 16000 16500 17000 17500 18000 sales 201020112012201320142015201620172018 13500 14000 14500 15000 15500 16000 16500 17000 17500 18000 s ales Interpretation:In relation with sales made by firm during the period which has the growth in the sales outputs but after reaching to the maturity phase it has started declining. Therefore, the sales operation made by the industry over the period needs serious improvements which in turn will be helpful as to make productive changes into operations therefore, there will be increment in the profitability as the professionals make productive changes into operational activities. In 2010 total sales was 15000, in 2011 it was 15600, in 2012 it was 16800, in 2013 it 12
was 17500, in 2014 it was 17600, in 2015 it was started declining and represents the sales as 16600, in 2016 it was 16400, in 2017 it was 159 and in 2017 it was 15500.s thus, the reduction in the sales is due to changing consumer behaviour and preferences towards the online stirs. Therefore, with the influences of such facts there will be increments and decrement in the sales volume of an industry it is because the preferences of consumers are currently stands for buying the product through online business (Provost and Fawcett, 2013). It is convenient to them in terms of having the desired product on the efficient costs as well as on their door steps. Profit: yearProfit 201011000 201111100 201211600 201311900 201412600 201512300 201612200 201711300 201811700 201020112012201320142015201620172018 10000 10500 11000 11500 12000 12500 13000 13
Profit 201020112012201320142015201620172018 10000 10500 11000 11500 12000 12500 13000 Profit Interpretation:in context with analysing the profits of the organisation there is need to deduct the costs from the analysed data set. Therefore, it can be said that the costs of the production are comparatively higher which does not bring them fruitful outcomes. Thus, there has been huge changes in operational activities which will be indicative and inappropriate as to have growth in gross profit margin. In 2010 the profits were 11000, in 2011 it was 11100, in 2012 it was 11600, in 2013 it was 11900, in 2014 it was 12600, in 2015 it was 12300, in 2016 it was 11300 and in 2017 it was 11700. Therefore, after analysing such factors there will be appropriate development of operations which in turn will be helpful and beneficial as to have appropriate revenue generations thus, it will be suggested to the professionals that they must makeimprovementsinsalesandmanufacturingthearticles(Bajomi-Lázár,2014).The administration over costs will be helpful to them as to bring necessary improvements in the business operations. 3.3 presenting poster which contains all the findings Enclosed in poster 14
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3.4 Writing a formal report TASK 4 A Transaction Processing system TPS:It is the process which in turn helps in dividing the work into computing the variable on the basis of individual, indivisible operations and several transactions(YagerandKacprzyk,eds.,2012).Therefore,theprocessofanalysingthe transactional data through implication of various software will be effective and helpful as to analyse the cost efficiencies. Management information system MIS:This is the computerised software which will be indicative and helpful to the business organisation as to have adequate implication of all the accounts and records of all the transactions made during the period. It brings the ability to the managerial professionals as to make necessary improvement in their operational activities (Solomon and et.al., 2014). Decision support system DPS:It consists of all the relevant information with the organisation which in turn helps in decision making as well as planning for improving the business efficiency therefore, in relation with this the managerial professionals will have 15
effective influences of the work and better operational management in the firm (Decision support system,2018). B GANTT CHART 16
C Network Diagram: D years cash flows disc. Factor @10% present value 0-15000 180000.9097272.727 17
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2100000.8268264.463 350000.7513756.574 450000.6833415.067 total present value22708.831 initial investment15000 net present value7708.831 E IRR1: yearscash flows 0-15000 18000 210000 35000 45000 35% CONCLUSION By considering the above report it can be said that there has been analysed based on changing consumer behaviour and shopping preferences in the market. Similarly, there has ben changes into technological activities which has influences over purchasing motives of the consumers. The report comprises with set of questions which were being asked to the consumers as to have appropriate analysis over the facts. Further there has been influences of various activities which wil be helpful as to develop the business operational criteria. 18
REFERENCES Books and Journals Bajomi-Lázár, P., 2014.Party Colonisation of the Media in Central and Eastern Europe: Modern Business Decision Making in Central and Eastern Europe. Central European University Press. Baker, A. J., 2018.Business decision making. Routledge. Ferrell, O. C. and Fraedrich, J., 2015.Business ethics: Ethical decision making & cases. Nelson Education. Ford, R. C. and Richardson, W. D., 2013. Ethical decision making: A review of the empirical literature. InCitation classics from the Journal of Business Ethics.(pp. 19-44). Springer, Dordrecht. Hwang, C. L. and Masud, A.S.M., 2012.Multiple objective decision making—methods and applications: a state-of-the-art survey.(Vol. 164). Springer Science & Business Media. Laudon, K. C. and Laudon, J. P., 2015.Management Information Systems: Managing the Digital Firm Plus MyMISLab with Pearson eText--Access Card Package. Prentice Hall Press. Pettigrew, A. M., 2014.The politics of organizational decision-making. Routledge. Popovič, A., Hackney, R., Coelho, P.S. and Jaklič, J., 2012. Towards business intelligence systems success: Effects of maturity and culture on analytical decision making.Decision Support Systems.54(1). pp.729-739. Provost, F. and Fawcett, T., 2013. Data science and its relationship to big data and data-driven decision making.Big data.1(1). pp.51-59. Solomon, M. R., Dahl, D.W., White, K., Zaichkowsky, J.L. and Polegato, R., 2014.Consumer behavior: Buying, having, and being(Vol. 10). Pearson. Yager, R. R. and Kacprzyk, J. eds., 2012.The ordered weighted averaging operators: theory and applications. Springer Science & Business Media. Zsambok, C. E. and Klein, G. eds., 2014.Naturalistic decision making. Psychology Press. 19
Online Decision support system. 2018. [Online]. Available through :<https://www.techopedia.com/>. 20